Exam 4: Cultural Dynamics in Assessing Global Markets

Which of the following is true of marketing strategies?

Mike grew up learning a great deal about his culture from his school, the church, the media, and his family. This kind of learning of culture is called:

How does cultural sensitivity lead to successful foreign marketing?

Nexar Energy is advocating the use of solar power to replace all petroleum-based energy sources. The company holds demonstrations to show how solar power could be used in all major petroleum-based products-automobiles, power sources, and heating and cooling. Nexar Energy is most likely employing a strategy of _____, a deliberate attempt to change the way we do things with respect to energy sources.

Based on Hofstede's four dimensions, in which of the following cultures is the "virtually social" activity of online chatting most likely to be acceptable?

The first step in bringing about planned change in a society is to:

In the context of the elements of culture, marriage ceremonies and funerals are good examples of rituals.

The Uncertainty Avoidance Index measures the tolerance of uncertainty and _____ among members of a society.

In the context of social institutions such as families, the ratio of male to female children is affected by latitude but not culture.

Religion has a significant impact on the value systems of a society and the effect of value systems on marketing.

Which of the following statements is true of education and the literacy rate of a country?

Cultures which are low in Uncertainty Avoidance Index are more likely to:

Which of the following is the most important factor in determining what kind and how much of an innovation will be accepted by a culture?

_____ refers to a strategy that involves marketing products similar to ones already on the market thereby minimizing resistance.

Which of the following social institutions is considered to most likely have a detrimental effect on American culture?

Which of the following social institutions has comparatively the least impact on culture?

Linguistic distance is an important factor that helps in determining differences in values across countries and the amount of trade between countries because:

Anthropologist Edward T. Hall tells us that culture is:

For most of the 20^th century, the predominant approach to governance in the world was colonialism.

Mervin is excited about his new home in the Philippines. Though a native of Los Angeles, he has been given the opportunity to learn about a new culture, form new friendships, and capitalize on opportunities that were not available in his previous home or workplace. In this scenario, he is most likely to go through what is known as _____ as he adjusts to living in the Philippines.