Exam 4: Cultural Dynamics in Assessing Global Markets

The Individualism/Collective Index, identified by Geert Hofstede, refers to the preference for behavior that promotes one's self-interest.

Which of the following is true about Professor Jared Diamond's ideas regarding the influence of geography on history and cultural values?

The Westernized diet has caused many Japanese to become overweight. To counter this trend, the Japanese are buying low-calorie, low-fat foods to help shed excess weight and are flocking to health clubs. This scenario best exemplifies _____ change.

According to Philip Parker, a marketing professor, there are strong correlations between latitude and the per capita GDP of countries.

The manner in and amount which people consume, the priority of needs and wants they attempt to satisfy, and the manner in which they satisfy them are functions of their culture.

_____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Dutch management professor Geert Hofstede argues that culture provides a guide for humans on how to think and behave.

Which of the following is true of governments as social institutions?

Wayne works at an overseas branch of his organization. He needs some clarification about a project. He approaches a senior manager hoping to get a good explanation. However, he is instructed to follow protocol and sent away. He is also informed that only the team leads are allowed to approach the senior managers. In this scenario, the organization is most likely to have a _____ score.

With regard to resistance to change, observations indicate that those innovations most readily accepted are those that:

According to James Day Hodgson, former U.S. ambassador to Japan, culture is like a "thicket" that is tough to get through, but effort and patience often lead to success.

In some countries, language is itself thought of as a social institution, with absolutely no relation to political importance.

Which of the following thinkers is famous for his statement on the deep influence of geography on history, economics, and consumer behavior?

Acculturation refers to the process of becoming an agent of change by innovating.

According to traditional definitions, culture is transmitted from generation to generation.

Discuss the illusion of similarities facing the international marketer.

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture identified by Geert Hofstede, focuses on assertiveness and achievement.

Cultures with high Uncertainty Avoidance Index scores tend to have a low level of anxiety and stress.

In some parts of the world, language is itself thought of as a social institution, often with political importance. Which of the following countries best exemplifies the above statement?

Markets constantly change; they are not static but evolve, expand, and contract in response to marketing effort, economic conditions, and other cultural influences.