Exam 15: International Marketing Channels

Apex Corp. is a wholesaler for Global Electronics in the French market. Global Electronics discovered that Apex Corp. was diverting some of its goods to the English market. Apex Corp. could get a greater profit in the English market because the goods were bought by the firm at a cheaper price in France. In the context of the above scenario, which of the following forms of business is Apex engaged in?

The distribution channel process includes all activities, beginning with the manufacturer and ending with the retailer.

An export management company functions as a low-cost, independent marketing department with direct responsibility to the parent firm.

In the context of distribution patterns, the rate of change in retailing around the world appears to be directly related to the _____.

In the context of cultural reactions when engaging in e-commerce, the color red is associated with socialism in _____.

Merchant middlemen tend to be more controllable than agent middlemen because they take title to manufacturers' goods.

In which of the following modes of distribution in the foreign market will a company have to make maximum financial investment?

A physical distribution system involves only the physical movement of goods.

Legal advice is not necessary when entering distribution contracts with middlemen.

Which of the following statements is true regarding an import-oriented distribution structure?

Which of the following factors affects the choice of distribution channels?

Domestic middlemen are most likely to be used when the marketer desires to minimize financial and management investment.

Which of the following modes of distribution affords the most control over the distribution channels but often at a cost that is not practical?

Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is an example of problems associated with which of the following six Cs of distribution channel strategy?

Traditional channels in developing countries evolved from economies with a strong dependence on imported manufactured goods.

Ideally, a website should be translated into the languages of the target market.

Using foreign-country middlemen moves the manufacturer away from the market and the company becomes less involved with problems of language, physical distribution, communications, and financing.

Which of the following is a type of domestic middleman?

A major disadvantage of _____ is that they can seldom afford to make the kind of market investment needed to establish deep distribution for products.

Which of the following, according to experienced exporters, is the only way to select a middleman?