Great Britain Has Epitomized Distribution Through Specialty-Type Middlemen, Distributors, Wholesalers
Multiple Choice
Great Britain has epitomized distribution through specialty-type middlemen, distributors, wholesalers, and retailers. In recent years, however, there has been a trend toward broader lines, conglomerate merchandising, and mass marketing. This suggests that a firm that neglects the growth of self-service, scrambled merchandising, or discounting may find that it has lost large segments of its market only because its channels no longer reflect the _____ of the market.
A) character
B) continuity
C) control
D) cost
E) capital requirement
Correct Answer:
Verified
Correct Answer:
Verified
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