Question 1

Which of the following are aspects of language and mass media that need to be considered in developing international communications messages?

Accepted Answer

A) Impact on advertisement layout 
B) Translation problems 
C) Use of foreign words 
D) All of the above 
E) None of the above 
A) Impact on advertisement layout 
B) Translation problems 
C) Use of foreign words 
D) All of the above 
E) None of the above

Question 2

In order to provide value to the potential international customer and maintain interest, a website must:

Accepted Answer

A) Include an appealing design 
B) Be easy to navigate 
C) Include sensory effects 
D) All of the above 
E) Options A and B only 
A) Include an appealing design 
B) Be easy to navigate 
C) Include sensory effects 
D) All of the above 
E) Options A and B only

Question 3

In cultures where the language is ________ messages need to be more ________ than in cultures where language is precise:

Accepted Answer

A) Imprecise; extended 
B) Indirect; extended 
C) Imprecise; symbolic 
D) Indirect; symbolic 
E) Symbolic; extended 
A) Imprecise; extended 
B) Indirect; extended 
C) Imprecise; symbolic 
D) Indirect; symbolic 
E) Symbolic; extended

Question 4

Ways in which country of origin image can be promoted include:

Accepted Answer

A) Embedding the country of origin in the brand name 
B) Using a national image in the design of the firm's logo 
C) Using a word is from or sounds like a word from the language of the country of origin 
D) All of the above 
E) Options A and C only 
A) Embedding the country of origin in the brand name 
B) Using a national image in the design of the firm's logo 
C) Using a word is from or sounds like a word from the language of the country of origin 
D) All of the above 
E) Options A and C only

Question 5

With increasing levels of globalisation, a product's country of origin:

Accepted Answer

A) Means that the advertised product is made in that country 
B) Is now a less complex issue because of globalisation 
C) Is always viewed positively by consumers 
D) All of the above 
E) None of the above 
A) Means that the advertised product is made in that country 
B) Is now a less complex issue because of globalisation 
C) Is always viewed positively by consumers 
D) All of the above 
E) None of the above

Question 6

The content of the international communication will be influenced by:

Accepted Answer

A) The process used to design the communication 
B) The process used to manage the communication 
C) The decision to use an international appeal 
D) The decision to use a national appeal 
E) All of the above 
A) The process used to design the communication 
B) The process used to manage the communication 
C) The decision to use an international appeal 
D) The decision to use a national appeal 
E) All of the above

Question 7

Web advertisements are often aimed towards a mass audience.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a stage in the buyer's decision process:

Accepted Answer

A) Vendor and product purchase selection 
B) Post-purchase evaluation 
C) Information search 
D) All of the above 
E) Options A and B only 
A) Vendor and product purchase selection 
B) Post-purchase evaluation 
C) Information search 
D) All of the above 
E) Options A and B only

Question 9

All of the following are benefits of joining a trade missions EXCEPT:

Accepted Answer

A)  the short time frame it takes to get the trade mission started. 
B)  it generates publicity for the members' products/services because the mission has news value. 
C)  it assists in relationship building because the initial introduction was as a member of the trade mission. 
D)  it allows for sharing experiences with other mission members, which leads to synergy. 
E)  the trade mission is mobile, so it can cover more ground by visiting regional areas. 
A)  the short time frame it takes to get the trade mission started. 
B)  it generates publicity for the members' products/services because the mission has news value. 
C)  it assists in relationship building because the initial introduction was as a member of the trade mission. 
D)  it allows for sharing experiences with other mission members, which leads to synergy. 
E)  the trade mission is mobile, so it can cover more ground by visiting regional areas.

Question 10

Social media is an important ________ tool for international marketing:

Accepted Answer

A) Personal selling 
B) Direct marketing 
C) Advertising 
D) Publicity and public relations 
E) All of the above 
A) Personal selling 
B) Direct marketing 
C) Advertising 
D) Publicity and public relations 
E) All of the above

Question 11

All of the following are ways in which between-country advertising can differ except?

Accepted Answer

A) Usage 
B) Form 
C) Frequency 
D) Reach 
E) Content 
A) Usage 
B) Form 
C) Frequency 
D) Reach 
E) Content

Question 12

In country-of-origin promotional activity, the 'halo construct' occurs when consumers are familiar with a particular product.

Accepted Answer

A) True 
 B)False

Question 13

Pull strategies play an important part in international promotion. Select a product and suggest which of the strategies you would use in an emerging economy compared with a developed economy.

Accepted Answer

Pull strategies involve the use of tools

Question 14

Country of origin stereotypes can be of three kinds which are:

Accepted Answer

A) Old economies, new economies, transition economies 
B) Regional, local, global 
C) Linguistic, memory-based, protectionist 
D) Cognitive, affective, normative 
E) Geocentric, regiocentric, ethnocentric 
A) Old economies, new economies, transition economies 
B) Regional, local, global 
C) Linguistic, memory-based, protectionist 
D) Cognitive, affective, normative 
E) Geocentric, regiocentric, ethnocentric

Question 15

How the receiver responds to the promotional message is likely to be a function of whether something was learned, attitudes were changed, or further action was stimulated.

Accepted Answer

A) True 
 B)False

Question 16

Humour in international advertising is a useful way of creating a global approach which helps overcome language and cultural barriers.

Accepted Answer

A) True 
 B)False

Question 17

The meaning of a message is often culturally influenced and a portion of the meaning can be lost in translation. Therefore, it is preferable to translate the promotional idea or concept into the overseas language, rather than just translating the words.

Accepted Answer

A) True 
 B)False

Question 18

When communicating in high-context cultures, the marketing company should place less emphasis on information regarding the company and its management.

Accepted Answer

A) True 
 B)False

Question 19

Designing a media plan involves selecting particular themes for the promotion, or stressing a unique selling proposition.

Accepted Answer

A) True 
 B)False

Question 20

The factor in the application of communications model with the most impact on international promotion is:

Accepted Answer

A) Government regulation 
B) Education 
C) Language 
D) Media infrastructure 
E) Culture 
A) Government regulation 
B) Education 
C) Language 
D) Media infrastructure 
E) Culture

Which of the following are aspects of language and mass media that need to be considered in developing international communications messages?

In order to provide value to the potential international customer and maintain interest, a website must:

In cultures where the language is messages need to be more than in cultures where language is precise:

Ways in which country of origin image can be promoted include:

With increasing levels of globalisation, a product's country of origin:

The content of the international communication will be influenced by:

Web advertisements are often aimed towards a mass audience.

Which of the following is a stage in the buyer's decision process:

All of the following are benefits of joining a trade missions EXCEPT:

Social media is an important ________ tool for international marketing:

All of the following are ways in which between-country advertising can differ except?

In country-of-origin promotional activity, the 'halo construct' occurs when consumers are familiar with a particular product.

Pull strategies play an important part in international promotion. Select a product and suggest which of the strategies you would use in an emerging economy compared with a developed economy.

Country of origin stereotypes can be of three kinds which are:

How the receiver responds to the promotional message is likely to be a function of whether something was learned, attitudes were changed, or further action was stimulated.

Humour in international advertising is a useful way of creating a global approach which helps overcome language and cultural barriers.

The meaning of a message is often culturally influenced and a portion of the meaning can be lost in translation. Therefore, it is preferable to translate the promotional idea or concept into the overseas language, rather than just translating the words.

When communicating in high-context cultures, the marketing company should place less emphasis on information regarding the company and its management.

Designing a media plan involves selecting particular themes for the promotion, or stressing a unique selling proposition.

The factor in the application of communications model with the most impact on international promotion is:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 15: Promotion in International Marketing

Which of the following are aspects of language and mass media that need to be considered in developing international communications messages?

In order to provide value to the potential international customer and maintain interest, a website must:

In cultures where the language is ________ messages need to be more ________ than in cultures where language is precise:

Ways in which country of origin image can be promoted include:

With increasing levels of globalisation, a product's country of origin:

The content of the international communication will be influenced by:

Web advertisements are often aimed towards a mass audience.

Which of the following is a stage in the buyer's decision process:

All of the following are benefits of joining a trade missions EXCEPT:

Social media is an important ________ tool for international marketing:

All of the following are ways in which between-country advertising can differ except?

In country-of-origin promotional activity, the 'halo construct' occurs when consumers are familiar with a particular product.

Pull strategies play an important part in international promotion. Select a product and suggest which of the strategies you would use in an emerging economy compared with a developed economy.

Country of origin stereotypes can be of three kinds which are:

How the receiver responds to the promotional message is likely to be a function of whether something was learned, attitudes were changed, or further action was stimulated.

Humour in international advertising is a useful way of creating a global approach which helps overcome language and cultural barriers.

The meaning of a message is often culturally influenced and a portion of the meaning can be lost in translation. Therefore, it is preferable to translate the promotional idea or concept into the overseas language, rather than just translating the words.

When communicating in high-context cultures, the marketing company should place less emphasis on information regarding the company and its management.

Designing a media plan involves selecting particular themes for the promotion, or stressing a unique selling proposition.

The factor in the application of communications model with the most impact on international promotion is:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

In cultures where the language is messages need to be more than in cultures where language is precise: