Exam 15: Promotion in International Marketing

Which of the following is NOT one of the four conversational principles that should be taken into consideration when developing international marketing communications?

When selecting a method or style of communication to promote its products in an international market, which of the following elements would be considered an 'influencing factor' on the firm's decision:

Which of the following statements is FALSE regarding written word principles of international marketing communication?

In a large country such as India, which strategies would you use if you were developing a promotional campaign for a generic product to gain the strongest reach?

Technical seminars are events which are aimed at promoting a new technology or technical product to:

'With globalisation, consumer needs are becoming universal. This enables the international marketer to duplicate their domestic promotion strategy globally'. Discuss what this statement means and whether you agree with it or not. Justify your stance on this issue.

Transit advertising is important in countries where private transportation is either expensive or restricted.

When implementing a marketing 'push' strategy, which of the following should a firm include in the promotional component of its marketing mix?

Personal selling is becoming increasingly popular in international marketing because it both provides a tangible incentive to buyers and lessens the perceived risk of purchase.

Level of education influences which of the following aspects of international communications messages:

In international promotion, trade shows are more important for business or industrial products than they are for consumer products.

Suggest arguments for and against the standardisation of advertising in international marketing. Provide examples to explain your answer.

If an international marketer wanted to develop a corporate brand which indicates a firm that is trustworthy on a global scale, which colour is the most appropriate overall?

Pull strategies in international marketing involve the use of tools such as:

Discuss the factors affecting the choice of media selection in an overseas country. To illustrate your answer, select a consumer good and a country of your choice.

In international marketing the process of encoding should avoid:

Government regulation in international marketing communications focuses on the regulation of advertising and message content only.

In your opinion, what influence does country of origin have when consumers are making a decision on purchasing products with which they are not familiar? Give examples to illustrate your answer.

Social media, such as Facebook and Twitter, is used widely by B2C organisations but not much by B2B firms.

Discuss how social media has changed the way firms interact with their international customers.