Question 1

A disruptive competitor is one which reacts quickly and strongly to a firm's marketing strategies.

Accepted Answer

A) True 
 B)False

Question 2

Discuss the importance of market leadership and the methods that can be used to achieve this in an international market.

Accepted Answer

A market leader is the focal point for c

Question 3

Kim and Mauborgne suggest six principles in two groups that can be used to create a blue ocean strategy. Which of the following is within the group suggested for execution principles?

Accepted Answer

A)  overcoming major hurdles within the organisation 
B)  reaching beyond current demand 
C)  building a program for execution into the chosen strategy 
D)  options A and C only 
E)  options A and B only 
A)  overcoming major hurdles within the organisation 
B)  reaching beyond current demand 
C)  building a program for execution into the chosen strategy 
D)  options A and C only 
E)  options A and B only

Question 4

According to Hamilton and Webster (2008) there are a number of factors that affect the strength of the relationship of the firm with its customers. Which of the following is NOT one of these factors?

Accepted Answer

A)  the ability of a customer to integrate horizontally 
B)  the number and size of firms 
C)  the ability of a customer to integrate vertically 
D)  degree of customer dependence on the product 
E)  the extent of product differentiation 
A)  the ability of a customer to integrate horizontally 
B)  the number and size of firms 
C)  the ability of a customer to integrate vertically 
D)  degree of customer dependence on the product 
E)  the extent of product differentiation

Question 5

Keegan and Green (2013) identify three positioning strategies in terms of culture, which include:

Accepted Answer

A)  internationalism, glocalisation and localisation. 
B)  global consumer culture, foreign consumer culture and local consumer culture. 
C)  differentiation theme, uniform theme and global theme. 
D)  home country culture, host country culture and global culture. 
E)  uniform theme, universal theme and local theme. 
A)  internationalism, glocalisation and localisation. 
B)  global consumer culture, foreign consumer culture and local consumer culture. 
C)  differentiation theme, uniform theme and global theme. 
D)  home country culture, host country culture and global culture. 
E)  uniform theme, universal theme and local theme.

Question 6

As a part of national competitive advantage, clusters can be considered as geographic concentrations of interconnected:

Accepted Answer

A)  companies and institutions in a particular country. 
B)  consumers in a particular city. 
C)  companies and institutions in a particular nation. 
D)  companies and institutions in a particular field. 
E)  none of the above. 
A)  companies and institutions in a particular country. 
B)  consumers in a particular city. 
C)  companies and institutions in a particular nation. 
D)  companies and institutions in a particular field. 
E)  none of the above.

Question 7

Companies that see threats as only emanating from producers or suppliers of the same service or product could be said to be suffering from competitor:

Accepted Answer

A)  ignorance. 
B)  bias. 
C)  myopia. 
D)  currency. 
E)  substitution. 
A)  ignorance. 
B)  bias. 
C)  myopia. 
D)  currency. 
E)  substitution.

Question 8

The basic competitive strategy of market focus involves a firm targeting:

Accepted Answer

A)  the global market with a single mix. 
B)  only a few segments in the overseas market. 
C)  the entire overseas market with one product. 
D)  the entire overseas market with many products. 
E)  none of the above. 
A)  the global market with a single mix. 
B)  only a few segments in the overseas market. 
C)  the entire overseas market with one product. 
D)  the entire overseas market with many products. 
E)  none of the above.

Question 9

Value innovation involves creating significant leaps in value for both the company and customers.

Accepted Answer

A) True 
 B)False

Question 10

When competitors are defined from a market point of view, they are defined in terms of the:

Accepted Answer

A)  location of markets. 
B)  market segment they are appealing to. 
C)  customer need they are meeting. 
D)  industry cluster. 
E)  none of the above. 
A)  location of markets. 
B)  market segment they are appealing to. 
C)  customer need they are meeting. 
D)  industry cluster. 
E)  none of the above.

Question 11

'Competitor myopia' can cause a firm to miss the fact that a latent competitor may be more dangerous than any of its current competitors.

Accepted Answer

A) True 
 B)False

Question 12

Estimating the reaction of competitors to changes within a market requires a firm to accurately answer which one of the following questions?

Accepted Answer

A)  Why do our competitors exist? 
B)  What will our competitors do? 
C)  What can our competitors do? 
D)  Who are our competitors? 
E)  None of the above. 
A)  Why do our competitors exist? 
B)  What will our competitors do? 
C)  What can our competitors do? 
D)  Who are our competitors? 
E)  None of the above.

Question 13

Factors that encourage adaptation include:

Accepted Answer

A)  variations in ability to afford the item offered. 
B)  the influence of government. 
C)  lack of adequate support systems. 
D)  the physical environment. 
E)  all of the above. 
A)  variations in ability to afford the item offered. 
B)  the influence of government. 
C)  lack of adequate support systems. 
D)  the physical environment. 
E)  all of the above.

Question 14

Where a dominant firm wishes to hold its position in the market it should:

Accepted Answer

A)  manage the market. 
B)  reinforce market perceptions. 
C)  be bold in everything it does. 
D)  all of the above. 
E)  options A and B only. 
A)  manage the market. 
B)  reinforce market perceptions. 
C)  be bold in everything it does. 
D)  all of the above. 
E)  options A and B only.

Question 15

National competitive advantage can contribute to the competitive advantage of an individual firm in an overseas market. One of the four determinants of national competitive advantage is demand conditions, which relates to the:

Accepted Answer

A)  level of demand for the product in the overseas market. 
B)  availability of internationally competitive suppliers in the foreign market. 
C)  level of demand for the product in the domestic market. 
D)  home country's position in the factors of production. 
E)  availability of infrastructure and skilled labour in the home country. 
A)  level of demand for the product in the overseas market. 
B)  availability of internationally competitive suppliers in the foreign market. 
C)  level of demand for the product in the domestic market. 
D)  home country's position in the factors of production. 
E)  availability of infrastructure and skilled labour in the home country.

Question 16

Explain the STP approach and list its six steps.

Accepted Answer

The STP approach means segmentation, tar

Question 17

Discuss some criticisms/shortcomings of Porter's approach to the competitive advantage of nations model.

Accepted Answer

-It is mainly relevant to industrialised

Question 18

What is the purpose of value chain analysis? List its components.

Accepted Answer

Value chain analysis provides a way of c

Question 19

In Porter's model, the term 'customer' refers only to final consumers and not other businesses.

Accepted Answer

A) True 
 B)False

A disruptive competitor is one which reacts quickly and strongly to a firm's marketing strategies.

Discuss the importance of market leadership and the methods that can be used to achieve this in an international market.

Kim and Mauborgne suggest six principles in two groups that can be used to create a blue ocean strategy. Which of the following is within the group suggested for execution principles?

According to Hamilton and Webster (2008) there are a number of factors that affect the strength of the relationship of the firm with its customers. Which of the following is NOT one of these factors?

Keegan and Green (2013) identify three positioning strategies in terms of culture, which include:

As a part of national competitive advantage, clusters can be considered as geographic concentrations of interconnected:

Companies that see threats as only emanating from producers or suppliers of the same service or product could be said to be suffering from competitor:

The basic competitive strategy of market focus involves a firm targeting:

Value innovation involves creating significant leaps in value for both the company and customers.

When competitors are defined from a market point of view, they are defined in terms of the:

'Competitor myopia' can cause a firm to miss the fact that a latent competitor may be more dangerous than any of its current competitors.

Estimating the reaction of competitors to changes within a market requires a firm to accurately answer which one of the following questions?

Factors that encourage adaptation include:

Where a dominant firm wishes to hold its position in the market it should:

National competitive advantage can contribute to the competitive advantage of an individual firm in an overseas market. One of the four determinants of national competitive advantage is demand conditions, which relates to the:

Explain the STP approach and list its six steps.

Discuss some criticisms/shortcomings of Porter's approach to the competitive advantage of nations model.

What is the purpose of value chain analysis? List its components.

In Porter's model, the term 'customer' refers only to final consumers and not other businesses.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 9: International Competitive Strategy

A disruptive competitor is one which reacts quickly and strongly to a firm's marketing strategies.

Discuss the importance of market leadership and the methods that can be used to achieve this in an international market.

Kim and Mauborgne suggest six principles in two groups that can be used to create a blue ocean strategy. Which of the following is within the group suggested for execution principles?

According to Hamilton and Webster (2008) there are a number of factors that affect the strength of the relationship of the firm with its customers. Which of the following is NOT one of these factors?

Keegan and Green (2013) identify three positioning strategies in terms of culture, which include:

As a part of national competitive advantage, clusters can be considered as geographic concentrations of interconnected:

Companies that see threats as only emanating from producers or suppliers of the same service or product could be said to be suffering from competitor:

The basic competitive strategy of market focus involves a firm targeting:

Value innovation involves creating significant leaps in value for both the company and customers.

When competitors are defined from a market point of view, they are defined in terms of the:

'Competitor myopia' can cause a firm to miss the fact that a latent competitor may be more dangerous than any of its current competitors.

Estimating the reaction of competitors to changes within a market requires a firm to accurately answer which one of the following questions?

Factors that encourage adaptation include:

Where a dominant firm wishes to hold its position in the market it should:

National competitive advantage can contribute to the competitive advantage of an individual firm in an overseas market. One of the four determinants of national competitive advantage is demand conditions, which relates to the:

Explain the STP approach and list its six steps.

Discuss some criticisms/shortcomings of Porter's approach to the competitive advantage of nations model.

What is the purpose of value chain analysis? List its components.

In Porter's model, the term 'customer' refers only to final consumers and not other businesses.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters