Question 1

An advantage of a firm choosing to standardise its international marketing approach is:

Accepted Answer

A)  it can meet the needs of customers more precisely. 
B)  there is an ability to portray a consistent image and build global brands. 
C)  it can enjoy unique appeal. 
D)  it can achieve greater success in combating customer resistance. 
E)  options B and C only. 
A)  it can meet the needs of customers more precisely. 
B)  there is an ability to portray a consistent image and build global brands. 
C)  it can enjoy unique appeal. 
D)  it can achieve greater success in combating customer resistance. 
E)  options B and C only.

Question 2

According to Fisher et al. (2006), there are four basic components of an effective international marketing strategy, which are:

Accepted Answer

A)  product differentiation, cost focus, scope of operations and customer focus. 
B)  market segmentation, distinctive competence, scope of operations and synergy. 
C)  target marketing, product differentiation, positioning and market segmentation. 
D)  distinctive competence, scope of operations, resource deployment and synergy. 
E)  distinctive competence, competitor knowledge, synergy and resource deployment. 
A)  product differentiation, cost focus, scope of operations and customer focus. 
B)  market segmentation, distinctive competence, scope of operations and synergy. 
C)  target marketing, product differentiation, positioning and market segmentation. 
D)  distinctive competence, scope of operations, resource deployment and synergy. 
E)  distinctive competence, competitor knowledge, synergy and resource deployment.

Question 3

Companies cannot successfully pursue more than one value discipline at the same time.

Accepted Answer

A) True 
 B)False

Question 4

Leading companies operating internationally tend to:

Accepted Answer

A)  focus on excelling in all three value disciplines. 
B)  spread their competencies equally across value disciplines. 
C)  excel in two value disciplines and meet industry standards on the other one. 
D)  excel in one value discipline and meet industry standards on the other two. 
E)  vary their strategy and focus on value disciplines depending on local competition. 
A)  focus on excelling in all three value disciplines. 
B)  spread their competencies equally across value disciplines. 
C)  excel in two value disciplines and meet industry standards on the other one. 
D)  excel in one value discipline and meet industry standards on the other two. 
E)  vary their strategy and focus on value disciplines depending on local competition.

Question 5

The double diamond approach is used to:

Accepted Answer

A)  overcome the shortcoming of national competitive advantage models that do not consider related economies. 
B)  analyse the attractiveness of export markets. 
C)  determine the likely success of international marketing strategies within geographic clusters. 
D)  overcome the shortcoming of national competitive advantage models that do not include foreign activities. 
E)  none of the above. 
A)  overcome the shortcoming of national competitive advantage models that do not consider related economies. 
B)  analyse the attractiveness of export markets. 
C)  determine the likely success of international marketing strategies within geographic clusters. 
D)  overcome the shortcoming of national competitive advantage models that do not include foreign activities. 
E)  none of the above.

Question 6

Porter suggests that the four determinants of national competitive advantage are; factor conditions, supply conditions, supporting industries and firm infrastructure.

Accepted Answer

A) True 
 B)False

Question 7

Perceived national challenges, along with a cluster of domestic rivals, will stimulate factor creation in Porter's model.

Accepted Answer

A) True 
 B)False

Question 8

Discuss the trade-offs between standardisation and adaptation.

Accepted Answer

Standardisation exemplifies global integ

Question 9

The distinguishing feature of a dominant firm is that it holds a significantly higher market share than its other competitors in the market.

Accepted Answer

A) True 
 B)False

Question 10

When segmenting international markets, there are three segmentation scenarios that include international segments, regional segments or unique segments.

Accepted Answer

A) True 
 B)False

Question 11

Under Porter's three competitive strategies of cost leadership, differentiation and focus, it is not possible for a firm to have a combination of high differentiation strategy and focus strategy at the same time.

Accepted Answer

A) True 
 B)False

Question 12

At its narrowest level, a company can define its competitors as:

Accepted Answer

A)  all those companies that offer the same level of service. 
B)  those companies that offer a similar product to the same customer at a similar price. 
C)  all those producers making the same product or class of product. 
D)  all those companies competing for the same consumer dollar. 
E)  none of the above. 
A)  all those companies that offer the same level of service. 
B)  those companies that offer a similar product to the same customer at a similar price. 
C)  all those producers making the same product or class of product. 
D)  all those companies competing for the same consumer dollar. 
E)  none of the above.

Question 13

Factor conditions and firm strategy, structure and rivalry are both components of the generalised double diamond.

Accepted Answer

A) True 
 B)False

Question 14

An organisation is based in a country where the incoming government has embarked on economic reforms based on deregulating the market. According to Porter's five forces model, which of the forces will be most significantly affected?

Accepted Answer

A)  threat of new entrants and threat of substitutes 
B)  threat of new entrants, new substitutes, increased rivalry and increased bargaining power of buyers 
C)  threat of new entrants, new substitutes, increased rivalry, increased bargaining power of buyers and bargaining power of suppliers 
D)  threat of new entrants 
E)  threat of new entrants, new substitutes and increased rivalry 
A)  threat of new entrants and threat of substitutes 
B)  threat of new entrants, new substitutes, increased rivalry and increased bargaining power of buyers 
C)  threat of new entrants, new substitutes, increased rivalry, increased bargaining power of buyers and bargaining power of suppliers 
D)  threat of new entrants 
E)  threat of new entrants, new substitutes and increased rivalry

Question 15

'Mirroring capability' is where:

Accepted Answer

A)  companies focus on linear relationships within the value chain. 
B)  businesses coordinate, measure and control business processes. 
C)  companies use the flow of information in their virtual value chain to create new customer relationships. 
D)  the notion that the next person in the value chain is also your customer is emphasised. 
E)  physical steps in the value chain are substituted with virtual ones to create a parallel value chain. 
A)  companies focus on linear relationships within the value chain. 
B)  businesses coordinate, measure and control business processes. 
C)  companies use the flow of information in their virtual value chain to create new customer relationships. 
D)  the notion that the next person in the value chain is also your customer is emphasised. 
E)  physical steps in the value chain are substituted with virtual ones to create a parallel value chain.

Question 16

The location of upstream activities should usually be located in the country where the buyer is located.

Accepted Answer

A) True 
 B)False

Question 17

In order to defend itself against attacks from challenger firms, a follower firm must:

Accepted Answer

A)  keep its manufacturing costs low and its product and services quality high. 
B)  closely watch its weaker flanks. 
C)  attack other firms its own size or smaller local firms. 
D)  be bold in everything it does. 
E)  undertake a strategic withdrawal. 
A)  keep its manufacturing costs low and its product and services quality high. 
B)  closely watch its weaker flanks. 
C)  attack other firms its own size or smaller local firms. 
D)  be bold in everything it does. 
E)  undertake a strategic withdrawal.

Question 18

Which one of the following statements is true?

Accepted Answer

A)  The more that one firm's strategy resembles the strategy of another firm, the more the two firms compete. 
B)  For two firms to compete, they must develop identical strategies. 
C)  The more that one firm's strategy resembles another firm's strategy, the less the two firms compete. 
D)  The less that one firm's strategy resembles the strategy of another firm, the more the two firms compete. 
E)  None of these statements is true. 
A)  The more that one firm's strategy resembles the strategy of another firm, the more the two firms compete. 
B)  For two firms to compete, they must develop identical strategies. 
C)  The more that one firm's strategy resembles another firm's strategy, the less the two firms compete. 
D)  The less that one firm's strategy resembles the strategy of another firm, the more the two firms compete. 
E)  None of these statements is true.

Question 19

Michael Porter (1980) suggested three basic competitive strategies that firms can pursue. These are overall:

Accepted Answer

A)  price leadership, product differentiation and market focus. 
B)  product leadership, product standardisation and market focus. 
C)  comparative advantage, product specialisation and market focus. 
D)  price leadership, product standardisation and market focus. 
E)  cost leadership, product differentiation and market focus. 
A)  price leadership, product differentiation and market focus. 
B)  product leadership, product standardisation and market focus. 
C)  comparative advantage, product specialisation and market focus. 
D)  price leadership, product standardisation and market focus. 
E)  cost leadership, product differentiation and market focus.

Question 20

Competitive advantage is the advantage gained over competitors by offering:

Accepted Answer

A)  wider distribution. 
B)  greater perceived value. 
C)  superior products. 
D)  online advertising and communication. 
E)  all of the above. 
A)  wider distribution. 
B)  greater perceived value. 
C)  superior products. 
D)  online advertising and communication. 
E)  all of the above.

An advantage of a firm choosing to standardise its international marketing approach is:

According to Fisher et al. (2006), there are four basic components of an effective international marketing strategy, which are:

Companies cannot successfully pursue more than one value discipline at the same time.

Leading companies operating internationally tend to:

The double diamond approach is used to:

Porter suggests that the four determinants of national competitive advantage are; factor conditions, supply conditions, supporting industries and firm infrastructure.

Perceived national challenges, along with a cluster of domestic rivals, will stimulate factor creation in Porter's model.

Discuss the trade-offs between standardisation and adaptation.

The distinguishing feature of a dominant firm is that it holds a significantly higher market share than its other competitors in the market.

When segmenting international markets, there are three segmentation scenarios that include international segments, regional segments or unique segments.

Under Porter's three competitive strategies of cost leadership, differentiation and focus, it is not possible for a firm to have a combination of high differentiation strategy and focus strategy at the same time.

At its narrowest level, a company can define its competitors as:

Factor conditions and firm strategy, structure and rivalry are both components of the generalised double diamond.

An organisation is based in a country where the incoming government has embarked on economic reforms based on deregulating the market. According to Porter's five forces model, which of the forces will be most significantly affected?

'Mirroring capability' is where:

The location of upstream activities should usually be located in the country where the buyer is located.

In order to defend itself against attacks from challenger firms, a follower firm must:

Which one of the following statements is true?

Michael Porter (1980) suggested three basic competitive strategies that firms can pursue. These are overall:

Competitive advantage is the advantage gained over competitors by offering:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 9: International Competitive Strategy

An advantage of a firm choosing to standardise its international marketing approach is:

According to Fisher et al. (2006), there are four basic components of an effective international marketing strategy, which are:

Companies cannot successfully pursue more than one value discipline at the same time.

Leading companies operating internationally tend to:

The double diamond approach is used to:

Porter suggests that the four determinants of national competitive advantage are; factor conditions, supply conditions, supporting industries and firm infrastructure.

Perceived national challenges, along with a cluster of domestic rivals, will stimulate factor creation in Porter's model.

Discuss the trade-offs between standardisation and adaptation.

The distinguishing feature of a dominant firm is that it holds a significantly higher market share than its other competitors in the market.

When segmenting international markets, there are three segmentation scenarios that include international segments, regional segments or unique segments.

Under Porter's three competitive strategies of cost leadership, differentiation and focus, it is not possible for a firm to have a combination of high differentiation strategy and focus strategy at the same time.

At its narrowest level, a company can define its competitors as:

Factor conditions and firm strategy, structure and rivalry are both components of the generalised double diamond.

An organisation is based in a country where the incoming government has embarked on economic reforms based on deregulating the market. According to Porter's five forces model, which of the forces will be most significantly affected?

'Mirroring capability' is where:

The location of upstream activities should usually be located in the country where the buyer is located.

In order to defend itself against attacks from challenger firms, a follower firm must:

Which one of the following statements is true?

Michael Porter (1980) suggested three basic competitive strategies that firms can pursue. These are overall:

Competitive advantage is the advantage gained over competitors by offering:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters