Question 1

List the EXTERNAL factors involved in market screening that are related to the international market.

Accepted Answer

-Characteristics of the market

Question 2

When assessing the competitive environment in international markets, the more expensive and time-consuming elements of evaluation should be applied when evaluating all potential targeted countries.

Accepted Answer

A) True 
 B)False

Question 3

Market entry selection should balance the firm's strategic orientation with the characteristics of the market.

Accepted Answer

A) True 
 B)False

Question 4

When deciding on market selection, there are two main approaches a firm can consider. One of those is incremental versus simultaneous. The other is:

Accepted Answer

A)  concentrated versus diversified. 
B)  high commitment versus low commitment. 
C)  staged versus contingency. 
D)  international versus global. 
E)  multi-domestic versus global. 
A)  concentrated versus diversified. 
B)  high commitment versus low commitment. 
C)  staged versus contingency. 
D)  international versus global. 
E)  multi-domestic versus global.

Question 5

Due to differing governments and laws, the basic variable in overseas market selection is the nation state.

Accepted Answer

A) True 
 B)False

Question 6

E-business firms are more likely to enter markets that are culturally similar rather than traditional firms.

Accepted Answer

A) True 
 B)False

Question 7

Although licensing involves a minimal commitment of resources by the exporter, this market entry approach delivers only a limited return, especially where the authorised licensee does not fully develop the potential that the market has to offer.

Accepted Answer

A) True 
 B)False

Question 8

Australian government assistance concentrates on imports and to a lesser degree on joint ventures.

Accepted Answer

A) True 
 B)False

Question 9

Cavusgil et al. developed an index of market potential and overall market attractiveness model based on eight dimensions. List and explain them. Be sure to provide the weight of each dimension according to the GlobalEdge model.

Accepted Answer

-Market size - measured by urban populat

Question 10

The OLI paradigm describes the degree to which the firm has advantages due to its ownership, location and information technology.

Accepted Answer

A) True 
 B)False

Question 11

What factors would a firm need to take into consideration when making a move into a new market or expanding its current position?

Accepted Answer

Factors internal to the firm:
-Managemen

Question 12

The acquisition method of market entry is an approach that is generally adopted by small and medium-sized firms, particularly where there is limited competition in the overseas market.

Accepted Answer

A) True 
 B)False

Question 13

With indirect exporting, the firm itself contacts the potential consumers overseas and either sells direct to the end user in the target market, or appoints an overseas agent to act as a distributor for their products in that market.

Accepted Answer

A) True 
 B)False

Question 14

By stage 3 of the screening process only about ________% of world markets remain.

Accepted Answer

A)  30 
B)  50 
C)  25 
D)  40 
E)  45 
A)  30 
B)  50 
C)  25 
D)  40 
E)  45

Question 15

Countertrade is more likely to be a condition of business in times of economic downturn.

Accepted Answer

A) True 
 B)False

Question 16

With contract manufacturing, the exporting firm contracts the manufacture of its product to a local manufacturer in the foreign country, and it assigns responsibility for the marketing of the product to that overseas manufacturer.

Accepted Answer

A) True 
 B)False

Question 17

In the screening process for market selection, Austrade compared the attractiveness of the international market with the competitiveness of the Australian firm. Which of the following does NOT specifically relate to the Australian firm?

Accepted Answer

A)  legislative and sociopolitical conditions 
B)  technology attributes 
C)  marketing characteristic technology attributes 
D)  management characteristics 
E)  production-related attributes 
A)  legislative and sociopolitical conditions 
B)  technology attributes 
C)  marketing characteristic technology attributes 
D)  management characteristics 
E)  production-related attributes

Question 18

A firm that wished to enter the export industry but had limited capital with which to do this would be best to use which of the following methods?

Accepted Answer

A)  indirect exporting 
B)  franchising 
C)  licensing 
D)  direct exporting 
E)  establishing a sales office in the international market 
A)  indirect exporting 
B)  franchising 
C)  licensing 
D)  direct exporting 
E)  establishing a sales office in the international market

Question 19

Proxy and multiple factor indices refer to the available information in the product market. If it is unavailable, the organisation can:

Accepted Answer

A)  concentrate on the movement of the product in line with the organisation's plan. 
B)  ignore the process. 
C)  wait until the information is available. 
D)  choose another easier market to assess. 
E)  estimate likely demand for the product demand patterns for similar products. 
A)  concentrate on the movement of the product in line with the organisation's plan. 
B)  ignore the process. 
C)  wait until the information is available. 
D)  choose another easier market to assess. 
E)  estimate likely demand for the product demand patterns for similar products.

Question 20

Australian research has found that international involvement is affected by:

Accepted Answer

A)  the size of the firm. 
B)  excess capacity within the firm. 
C)  how high tech the products are. 
D)  the nature of the domestic market for the firm's product. 
E)  all of the above. 
A)  the size of the firm. 
B)  excess capacity within the firm. 
C)  how high tech the products are. 
D)  the nature of the domestic market for the firm's product. 
E)  all of the above.

List the EXTERNAL factors involved in market screening that are related to the international market.

When assessing the competitive environment in international markets, the more expensive and time-consuming elements of evaluation should be applied when evaluating all potential targeted countries.

Market entry selection should balance the firm's strategic orientation with the characteristics of the market.

When deciding on market selection, there are two main approaches a firm can consider. One of those is incremental versus simultaneous. The other is:

Due to differing governments and laws, the basic variable in overseas market selection is the nation state.

E-business firms are more likely to enter markets that are culturally similar rather than traditional firms.

Although licensing involves a minimal commitment of resources by the exporter, this market entry approach delivers only a limited return, especially where the authorised licensee does not fully develop the potential that the market has to offer.

Australian government assistance concentrates on imports and to a lesser degree on joint ventures.

Cavusgil et al. developed an index of market potential and overall market attractiveness model based on eight dimensions. List and explain them. Be sure to provide the weight of each dimension according to the GlobalEdge model.

The OLI paradigm describes the degree to which the firm has advantages due to its ownership, location and information technology.

What factors would a firm need to take into consideration when making a move into a new market or expanding its current position?

The acquisition method of market entry is an approach that is generally adopted by small and medium-sized firms, particularly where there is limited competition in the overseas market.

With indirect exporting, the firm itself contacts the potential consumers overseas and either sells direct to the end user in the target market, or appoints an overseas agent to act as a distributor for their products in that market.

By stage 3 of the screening process only about ________% of world markets remain.

Countertrade is more likely to be a condition of business in times of economic downturn.

With contract manufacturing, the exporting firm contracts the manufacture of its product to a local manufacturer in the foreign country, and it assigns responsibility for the marketing of the product to that overseas manufacturer.

In the screening process for market selection, Austrade compared the attractiveness of the international market with the competitiveness of the Australian firm. Which of the following does NOT specifically relate to the Australian firm?

A firm that wished to enter the export industry but had limited capital with which to do this would be best to use which of the following methods?

Proxy and multiple factor indices refer to the available information in the product market. If it is unavailable, the organisation can:

Australian research has found that international involvement is affected by:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 8: International Market Selection and Entry

List the EXTERNAL factors involved in market screening that are related to the international market.

When assessing the competitive environment in international markets, the more expensive and time-consuming elements of evaluation should be applied when evaluating all potential targeted countries.

Market entry selection should balance the firm's strategic orientation with the characteristics of the market.

When deciding on market selection, there are two main approaches a firm can consider. One of those is incremental versus simultaneous. The other is:

Due to differing governments and laws, the basic variable in overseas market selection is the nation state.

E-business firms are more likely to enter markets that are culturally similar rather than traditional firms.

Although licensing involves a minimal commitment of resources by the exporter, this market entry approach delivers only a limited return, especially where the authorised licensee does not fully develop the potential that the market has to offer.

Australian government assistance concentrates on imports and to a lesser degree on joint ventures.

Cavusgil et al. developed an index of market potential and overall market attractiveness model based on eight dimensions. List and explain them. Be sure to provide the weight of each dimension according to the GlobalEdge model.

The OLI paradigm describes the degree to which the firm has advantages due to its ownership, location and information technology.

What factors would a firm need to take into consideration when making a move into a new market or expanding its current position?

The acquisition method of market entry is an approach that is generally adopted by small and medium-sized firms, particularly where there is limited competition in the overseas market.

With indirect exporting, the firm itself contacts the potential consumers overseas and either sells direct to the end user in the target market, or appoints an overseas agent to act as a distributor for their products in that market.

By stage 3 of the screening process only about ________% of world markets remain.

Countertrade is more likely to be a condition of business in times of economic downturn.

With contract manufacturing, the exporting firm contracts the manufacture of its product to a local manufacturer in the foreign country, and it assigns responsibility for the marketing of the product to that overseas manufacturer.

In the screening process for market selection, Austrade compared the attractiveness of the international market with the competitiveness of the Australian firm. Which of the following does NOT specifically relate to the Australian firm?

A firm that wished to enter the export industry but had limited capital with which to do this would be best to use which of the following methods?

Proxy and multiple factor indices refer to the available information in the product market. If it is unavailable, the organisation can:

Australian research has found that international involvement is affected by:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters