Question 1

List the INTERNAL factors for assessing the competitiveness of the Australian firm involved in the market screening process.

Accepted Answer

-Management characteristics
-M

Question 2

List and describe the major exporting and manufacturing modes of entering foreign markets

Accepted Answer

Export-based entries
-Indirect exporting

Question 3

The strategic alliance is relationship-based and provides benefits to the participants. Discuss the five theoretical underpinnings underlying strategic alliances.

Accepted Answer

-Transaction costs - firms form strategi

Question 4

Domestic buyers that buy on behalf of firms in overseas markets are known as:

Accepted Answer

A)  export merchants. 
B)  brokers. 
C)  export commission houses. 
D)  manufacturers' export agents. 
E)  confirming houses. 
A)  export merchants. 
B)  brokers. 
C)  export commission houses. 
D)  manufacturers' export agents. 
E)  confirming houses.

Question 5

The entry mode of companies that are 'born global' is often dictated by the circumstances of the industry to which they belong.

Accepted Answer

A) True 
 B)False

Question 6

With increasingly sophisticated e-marketing tools, market selection is increasingly influenced by:

Accepted Answer

A)  geographic location. 
B)  national or political boundaries. 
C)  the greater number of intermediaries now available. 
D)  the technological infrastructure around internet access. 
E)  all of the above. 
A)  geographic location. 
B)  national or political boundaries. 
C)  the greater number of intermediaries now available. 
D)  the technological infrastructure around internet access. 
E)  all of the above.

Question 7

List the approaches to international market selection. Describe advantages and disadvantages of each approach.

Accepted Answer

Incremental entry - enables a firm to ga

Question 8

Which of the following is NOT a component of the five-stage overseas market selection process?

Accepted Answer

A)  market responsiveness 
B)  characteristics of the market 
C)  domestic regulations and management preferences 
D)  competitive environment 
E)  initial entry assessment 
A)  market responsiveness 
B)  characteristics of the market 
C)  domestic regulations and management preferences 
D)  competitive environment 
E)  initial entry assessment

Question 9

Which of the following is NOT a theoretical explanation underlying strategic alliances?

Accepted Answer

A)  resource dependence 
B)  transaction costs 
C)  strategic behaviour 
D)  relationship marketing 
E)  none of the above 
A)  resource dependence 
B)  transaction costs 
C)  strategic behaviour 
D)  relationship marketing 
E)  none of the above

Question 10

Within the screening process there is a point when consumer behaviour becomes a factor in determining action by the organisation. Which of the following is NOT a driver of consumer behaviour?

Accepted Answer

A)  family structure 
B)  religion 
C)  sociopolitical ideals 
D)  lifestyle 
E)  none of the above 
A)  family structure 
B)  religion 
C)  sociopolitical ideals 
D)  lifestyle 
E)  none of the above

Question 11

In international marketing, the use of countertrade is usually regarded as an example of ________-based market entry:

Accepted Answer

A)  export 
B)  government 
C)  franchise 
D)  relationship 
E)  network 
A)  export 
B)  government 
C)  franchise 
D)  relationship 
E)  network

Question 12

When a group of organisations get together to pool information about resources and common features this is referred to as a:

Accepted Answer

A)  consortia. 
B)  joint venture. 
C)  greenfield operation. 
D)  strategic alliance. 
E)  all of the above. 
A)  consortia. 
B)  joint venture. 
C)  greenfield operation. 
D)  strategic alliance. 
E)  all of the above.

Question 13

A marketing firm's choice of an overseas market may influence some of its other business activities, particularly in areas such as:

Accepted Answer

A)  security of intellectual property. 
B)  physical risk to the firm's personnel. 
C)  profitability. 
D)  all of the above. 
E)  options B and C only. 
A)  security of intellectual property. 
B)  physical risk to the firm's personnel. 
C)  profitability. 
D)  all of the above. 
E)  options B and C only.

Question 14

To determine which remaining international markets are not large enough to justify the marketing effort that will be necessary to gain a satisfactory market share, which of the following are relevant?

Accepted Answer

A)  domestic and other foreign competition 
B)  market share potential 
C)  high entry costs 
D)  insufficient demand 
E)  all of the above 
A)  domestic and other foreign competition 
B)  market share potential 
C)  high entry costs 
D)  insufficient demand 
E)  all of the above

Question 15

The OLI paradigm describes the degree to which the firm has advantages due to its:

Accepted Answer

A)  ownership, location and internalisation. 
B)  openness, location and internationalisation. 
C)  ownership, licensing and import potential. 
D)  ownership, location and innovation. 
E)  openness, location and innovation. 
A)  ownership, location and internalisation. 
B)  openness, location and internationalisation. 
C)  ownership, licensing and import potential. 
D)  ownership, location and innovation. 
E)  openness, location and innovation.

Question 16

Preliminary market screening involves:

Accepted Answer

A)  filtering markets through a succession of criteria. 
B)  examining the match between market opportunities and company strengths. 
C)  looking at countries in terms of the risk in the business environment. 
D)  all of the above. 
E)  options A and B only. 
A)  filtering markets through a succession of criteria. 
B)  examining the match between market opportunities and company strengths. 
C)  looking at countries in terms of the risk in the business environment. 
D)  all of the above. 
E)  options A and B only.

Question 17

In 1990, the Australian Trade Commission (Austrade) developed a market screening approach to help Australian firms select individual overseas markets where they would have a strong chance of success. The approach compared:

Accepted Answer

A)  the prior business growth in the overseas market with the competencies and capabilities of the Australian firm. 
B)  the overall attractiveness of the overseas market with the competitiveness of the Australian firm. 
C)  the level of competitive rivalry in the overseas market with the Australian firm's level of competitiveness in its domestic market. 
D)  the political, economic, social and technological environments of the overseas market with those of the Australian market. 
E)  none of the above. 
A)  the prior business growth in the overseas market with the competencies and capabilities of the Australian firm. 
B)  the overall attractiveness of the overseas market with the competitiveness of the Australian firm. 
C)  the level of competitive rivalry in the overseas market with the Australian firm's level of competitiveness in its domestic market. 
D)  the political, economic, social and technological environments of the overseas market with those of the Australian market. 
E)  none of the above.

Question 18

Firms form strategic alliances to defray cost and minimise risk.

Accepted Answer

A) True 
 B)False

Question 19

It is increasingly likely that for an experienced firm, international market selection will be influenced by:

Accepted Answer

A)  strategic objectives, such as establishing a competitive position. 
B)  cultural and ethnic similarities. 
C)  geographic boundaries. 
D)  all of the above. 
E)  options A and B only. 
A)  strategic objectives, such as establishing a competitive position. 
B)  cultural and ethnic similarities. 
C)  geographic boundaries. 
D)  all of the above. 
E)  options A and B only.

Question 20

Internal drivers of strategic alliances are reflected in the value chain. With these drivers, the strategic linkages in the chain can be:

Accepted Answer

A)  advantageous and beneficial. 
B)  vertical or horizontal. 
C)  horizontal or advantageous. 
D)  competitive and disadvantaged. 
E)  options A and B only. 
A)  advantageous and beneficial. 
B)  vertical or horizontal. 
C)  horizontal or advantageous. 
D)  competitive and disadvantaged. 
E)  options A and B only.

List the INTERNAL factors for assessing the competitiveness of the Australian firm involved in the market screening process.

List and describe the major exporting and manufacturing modes of entering foreign markets

The strategic alliance is relationship-based and provides benefits to the participants. Discuss the five theoretical underpinnings underlying strategic alliances.

Domestic buyers that buy on behalf of firms in overseas markets are known as:

The entry mode of companies that are 'born global' is often dictated by the circumstances of the industry to which they belong.

With increasingly sophisticated e-marketing tools, market selection is increasingly influenced by:

List the approaches to international market selection. Describe advantages and disadvantages of each approach.

Which of the following is NOT a component of the five-stage overseas market selection process?

Which of the following is NOT a theoretical explanation underlying strategic alliances?

Within the screening process there is a point when consumer behaviour becomes a factor in determining action by the organisation. Which of the following is NOT a driver of consumer behaviour?

In international marketing, the use of countertrade is usually regarded as an example of ________-based market entry:

When a group of organisations get together to pool information about resources and common features this is referred to as a:

A marketing firm's choice of an overseas market may influence some of its other business activities, particularly in areas such as:

To determine which remaining international markets are not large enough to justify the marketing effort that will be necessary to gain a satisfactory market share, which of the following are relevant?

The OLI paradigm describes the degree to which the firm has advantages due to its:

Preliminary market screening involves:

In 1990, the Australian Trade Commission (Austrade) developed a market screening approach to help Australian firms select individual overseas markets where they would have a strong chance of success. The approach compared:

Firms form strategic alliances to defray cost and minimise risk.

It is increasingly likely that for an experienced firm, international market selection will be influenced by:

Internal drivers of strategic alliances are reflected in the value chain. With these drivers, the strategic linkages in the chain can be:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 8: International Market Selection and Entry

List the INTERNAL factors for assessing the competitiveness of the Australian firm involved in the market screening process.

List and describe the major exporting and manufacturing modes of entering foreign markets

The strategic alliance is relationship-based and provides benefits to the participants. Discuss the five theoretical underpinnings underlying strategic alliances.

Domestic buyers that buy on behalf of firms in overseas markets are known as:

The entry mode of companies that are 'born global' is often dictated by the circumstances of the industry to which they belong.

With increasingly sophisticated e-marketing tools, market selection is increasingly influenced by:

List the approaches to international market selection. Describe advantages and disadvantages of each approach.

Which of the following is NOT a component of the five-stage overseas market selection process?

Which of the following is NOT a theoretical explanation underlying strategic alliances?

Within the screening process there is a point when consumer behaviour becomes a factor in determining action by the organisation. Which of the following is NOT a driver of consumer behaviour?

In international marketing, the use of countertrade is usually regarded as an example of ________-based market entry:

When a group of organisations get together to pool information about resources and common features this is referred to as a:

A marketing firm's choice of an overseas market may influence some of its other business activities, particularly in areas such as:

To determine which remaining international markets are not large enough to justify the marketing effort that will be necessary to gain a satisfactory market share, which of the following are relevant?

The OLI paradigm describes the degree to which the firm has advantages due to its:

Preliminary market screening involves:

In 1990, the Australian Trade Commission (Austrade) developed a market screening approach to help Australian firms select individual overseas markets where they would have a strong chance of success. The approach compared:

Firms form strategic alliances to defray cost and minimise risk.

It is increasingly likely that for an experienced firm, international market selection will be influenced by:

Internal drivers of strategic alliances are reflected in the value chain. With these drivers, the strategic linkages in the chain can be:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters