Exam 9: Social Media

Approximately 70 percent of Pinterest users are male.

A current trend on YouTube is video reviews of brands. Most are made by positive and passionate fans raving about the brand. For Covergirl and Revlon, what percent of videos that mention the brand are fan-created videos?

The top two reasons consumers follow a brand on social media is to:

A company-sponsored blog can provide all of the following benefits except:

Using social media to engage females with the Hooter's brand was a wise strategic decision because:

Instagram presents the largest source of display ads of all social networks.

Buzz sentiment refers to:

Brands do not need to respond to positive brand buzz, but should immediately respond to any negative mentions in social media.

All of the following statements about Facebook are true except:

Reach is an important social media metric for a brand since it tells a firm how many fans, friends, and followers the brand has as well as whether those fans are active or passive.

Although brand advocates need to exhibit emotional and behavioral commitment to the brand, to be useful to marketers brand advocates need to exhibit the characteristic of:

Because of a litigious society, brands wanting to be involved in real-time marketing must:

Real-time marketing has shown success in sporting events, but not for non-sporting events.

In terms of social media marketing, most brands utilize a single social media network.

The most popular topics featured on Pinterest are:

Because of the competitive nature of most people, an excellent content seeding program that takes advantage of this human trait is to offer:

The keys to successful viral marketing campaigns include all of the following except:

Social media marketing should not have as its primary objectives to:

Sparks and Honey is a digital agency that monitors social chatter. In addition to counting brand mentions in social media, the company produces a burst quotient that indicates:

Annie loves Kate Spade fashions and has created a video showing off some of the Kate Spade clothes she has purchased. Posting this video to YouTube is an example of which consumer video sharing trend?