Exam 12: Sales Promotions

With ________ a retailer is given a direct payment for stocking an item.

If manufacturers try to quit or cut back on trade promotions, retailers often replace the manufacturer's brand with other brands or trim shelf space to allow more room for brands that are offering better deals.

Cooking food in a grocery store and giving small samples of the food to consumers who pass by is which form of sampling?

The primary disadvantage to a retailer in using diversion is:

At a trade show, manufacturers should not pursue which type of buyer group because they are not interested in buying and would take up too much of the vendor's time?

A pharmaceutical company giving free samples of medicine to a physician is ________ sampling.

What is the difference between consumer promotions and trade promotions?

A toy placed inside a box of cereal is an example of a(n):

Consumers must pay a small amount of money for a(n) ________ premium.

One of the disadvantages of trade allowances is that nearly half of the time retailers do not pass along the allowance to consumers.

In recent years, marketers have reduced the use of freestanding inserts for the distribution of samples because of ineffectiveness.

Exit fees are paid for:

Premiums are prizes or gifts consumers receive when purchasing products.

Scanner-delivered coupons encourage:

Only a small number of retailers charge slotting fees compared to the large percentage that use exit fees.

The primary vehicle for distributing print coupons is:

An instant redemption coupon may lead to a trial purchase because the customer has immediate access to the discount.

When the price of a product is reduced through a trade allowance, it is referred to as being:

Brand-loyal consumers purchase only one particular brand and do not respond to consumer promotions unless it is for their particular brands.

A gift sent by mail to a customer, based on a proof-of-purchase receipt, is a(n) ________ premium.