Question 1

A trade promotion that offers financial discounts on cases or pallets of merchandise ordered is called a(n):

Accepted Answer

A)  consumer promotion. 
B)  off-invoice allowance. 
C)  cooperative advertising. 
D)  spiff money. 
A)  consumer promotion. 
B)  off-invoice allowance. 
C)  cooperative advertising. 
D)  spiff money.

Question 2

Giving out samples at a site such as a state fair, parade, or sporting event is ________ sampling.

Accepted Answer

A)  direct 
B)  response 
C)  cross-ruff 
D)  selective 
A)  direct 
B)  response 
C)  cross-ruff 
D)  selective

Question 3

Monies paid by a manufacturer to remove an item from a retailer's inventory are:

Accepted Answer

A)  reverse slotting fees. 
B)  brokerage allowances. 
C)  exit fees. 
D)  cooperative merchandising agreements. 
A)  reverse slotting fees. 
B)  brokerage allowances. 
C)  exit fees. 
D)  cooperative merchandising agreements.

Question 4

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.

Accepted Answer

A) True 
 B)False

Question 5

A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store, boost store sales, attract new customers, or increase the basket size of shoppers in the store.

Accepted Answer

A) True 
 B)False

Question 6

A free toy placed inside a package of cereal is an example of an in- or on-package premium.

Accepted Answer

A) True 
 B)False

Question 7

A trade promotion is a physical product sent as part of a promotional deal.

Accepted Answer

A) True 
 B)False

Question 8

When a company offers a premium, consumers receive a discount for the good or service and receive some type of special offer or free merchandise.

Accepted Answer

A) True 
 B)False

Question 9

A major concern in using trade promotions is that merchandise will not move unless a trade promotion is offered. For example, in the grocery industry, the majority of manufacturers offer some type of trade promotion to get retailers to make purchases.

Accepted Answer

A) True 
 B)False

Question 10

In-store sampling is a program in which samples are given directly to consumers in a retail store.

Accepted Answer

A) True 
 B)False

Question 11

A "write our new slogan" event that awards a prize to the winner is a(n):

Accepted Answer

A)  contest. 
B)  sweepstakes. 
C)  premium. 
D)  illegal activity. 
A)  contest. 
B)  sweepstakes. 
C)  premium. 
D)  illegal activity.

Question 12

The primary company advantage of internet sampling is that:

Accepted Answer

A)  it is cheaper than the other methods of sampling distribution. 
B)  more expensive samples can be provided. 
C)  only individuals who request the sample will receive it. 
D)  the target market of the sampling program tends to have a higher educational level and higher income. 
A)  it is cheaper than the other methods of sampling distribution. 
B)  more expensive samples can be provided. 
C)  only individuals who request the sample will receive it. 
D)  the target market of the sampling program tends to have a higher educational level and higher income.

Question 13

A sporting goods store offering a free golf bag with the purchase of three or more golf clubs is an example of a self-liquidating premium.

Accepted Answer

A) True 
 B)False

Question 14

Unsuccessful products that do not sell and are taken off the market may be charged exit fees.

Accepted Answer

A) True 
 B)False

Question 15

To encourage consumers to continue playing a contest, the intrinsic value of prizes can be steadily increased by allowing small, incremental rewards.

Accepted Answer

A) True 
 B)False

Question 16

A bounce-back coupon is:

Accepted Answer

A)  not immediately redeemable. 
B)  not normally distributed by a manufacturer. 
C)  a form of premium. 
D)  used at the time the product is purchased. 
A)  not immediately redeemable. 
B)  not normally distributed by a manufacturer. 
C)  a form of premium. 
D)  used at the time the product is purchased.

Question 17

A small perfume sample placed in a magazine is ________ sampling.

Accepted Answer

A)  direct 
B)  response 
C)  media 
D)  selective 
A)  direct 
B)  response 
C)  media 
D)  selective

Question 18

Which of the following consumer promotions is the best method for encouraging consumers to try a new product?

Accepted Answer

A)  Coupons 
B)  Sampling 
C)  Premiums 
D)  Contests or sweepstakes 
A)  Coupons 
B)  Sampling 
C)  Premiums 
D)  Contests or sweepstakes

Question 19

Which category of consumers best responds to coupons and premiums?

Accepted Answer

A)  Promotion-prone consumers 
B)  Brand-loyal consumers 
C)  Brand-image consumers 
D)  Price-sensitive consumers 
A)  Promotion-prone consumers 
B)  Brand-loyal consumers 
C)  Brand-image consumers 
D)  Price-sensitive consumers

Question 20

The most controversial form of trade allowance is an off-invoice allowance.

Accepted Answer

A) True 
 B)False

A trade promotion that offers financial discounts on cases or pallets of merchandise ordered is called a(n):

Giving out samples at a site such as a state fair, parade, or sporting event is ________ sampling.

Monies paid by a manufacturer to remove an item from a retailer's inventory are:

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.

A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store, boost store sales, attract new customers, or increase the basket size of shoppers in the store.

A free toy placed inside a package of cereal is an example of an in- or on-package premium.

A trade promotion is a physical product sent as part of a promotional deal.

When a company offers a premium, consumers receive a discount for the good or service and receive some type of special offer or free merchandise.

A major concern in using trade promotions is that merchandise will not move unless a trade promotion is offered. For example, in the grocery industry, the majority of manufacturers offer some type of trade promotion to get retailers to make purchases.

In-store sampling is a program in which samples are given directly to consumers in a retail store.

A "write our new slogan" event that awards a prize to the winner is a(n):

The primary company advantage of internet sampling is that:

A sporting goods store offering a free golf bag with the purchase of three or more golf clubs is an example of a self-liquidating premium.

Unsuccessful products that do not sell and are taken off the market may be charged exit fees.

To encourage consumers to continue playing a contest, the intrinsic value of prizes can be steadily increased by allowing small, incremental rewards.

A bounce-back coupon is:

A small perfume sample placed in a magazine is ________ sampling.

Which of the following consumer promotions is the best method for encouraging consumers to try a new product?

Which category of consumers best responds to coupons and premiums?

The most controversial form of trade allowance is an off-invoice allowance.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 12: Sales Promotions

A trade promotion that offers financial discounts on cases or pallets of merchandise ordered is called a(n):

Giving out samples at a site such as a state fair, parade, or sporting event is ________ sampling.

Monies paid by a manufacturer to remove an item from a retailer's inventory are:

An off-invoice allowance is money paid to a retailer who is willing to bypass wholesalers.

A retailer will support a manufacturer's consumer promotion program if the program will increase traffic into the retail store, boost store sales, attract new customers, or increase the basket size of shoppers in the store.

A free toy placed inside a package of cereal is an example of an in- or on-package premium.

A trade promotion is a physical product sent as part of a promotional deal.

When a company offers a premium, consumers receive a discount for the good or service and receive some type of special offer or free merchandise.

A major concern in using trade promotions is that merchandise will not move unless a trade promotion is offered. For example, in the grocery industry, the majority of manufacturers offer some type of trade promotion to get retailers to make purchases.

In-store sampling is a program in which samples are given directly to consumers in a retail store.

A "write our new slogan" event that awards a prize to the winner is a(n):

The primary company advantage of internet sampling is that:

A sporting goods store offering a free golf bag with the purchase of three or more golf clubs is an example of a self-liquidating premium.

Unsuccessful products that do not sell and are taken off the market may be charged exit fees.

To encourage consumers to continue playing a contest, the intrinsic value of prizes can be steadily increased by allowing small, incremental rewards.

A bounce-back coupon is:

A small perfume sample placed in a magazine is ________ sampling.

Which of the following consumer promotions is the best method for encouraging consumers to try a new product?

Which category of consumers best responds to coupons and premiums?

The most controversial form of trade allowance is an off-invoice allowance.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters