Exam 12: Sales Promotions

A coupon placed on a package to be used during the purchase of that product is called a(n) ________ coupon.

A premium or bonus pack trade promotion offers retailers a reduced price if they purchase a greater volume of merchandise.

Bounce-back coupons tend to encourage trial purchases of products.

In a contest or sweepstakes, extrinsic value is determined by the value of the prize to the consumer.

The primary disadvantage of sampling is:

Rewards given as contest prizes to brokers, retail salespeople, retail stores, wholesalers, or agents is considered a:

With a bonus pack, a ________ percent bonus is the most common.

Rebate programs tend to be more effective than other promotions because consumers get excited about them and this leads consumers to wait patiently until one is offered before making a purchase.

A scanner-delivered coupon is often given for a competing brand to encourage brand-switching.

Consumer promotions are for end-users while trade promotions are for channel members.

From a manufacturer's perspective, a trade show allows sellers to compare merchandise and to make contacts with prospective channel members.

FSIs, freestanding inserts, are the most common method used to deliver coupons to consumers.

The majority of coupons are sent out through digital media.

In cooperative advertising programs, retailers accrue co-op advertising monies based on the size and number of ads.

A scanner-delivered coupon is sent out by the internet.

A coupon for peanut butter on a jar of jelly is a cross-ruff coupon.

A cross-ruffing coupon is placing a coupon inside a product's package with a specific expiration date.

The enjoyment of playing or participating in a contest or sweepstakes is called ________ value.

Promotion-prone and price-sensitive consumers are highly attractive segments to pursue with consumer promotions.

What are the major types of coupons?