Exam 12: Sales Promotions

Shania received a sample of a new tea drink when she attended a football game in Miami. This is an example of instant redemption sampling.

In terms of trade promotions, offering additional free merchandise for placing an order is:

The key to a successful sampling program is:

In a contest or sweepstakes, intrinsic value is the perceived value the consumer places on the prizes offered.

Offering financial incentives to channel members in order to motivate them to make a purchase is a:

In recent years, marketers have increased the use of which medium for distributing samples?

When two products from different companies are promoted together within one consumer promotion, it is a(n):

A package of Oreo cookies has a $1.00-off coupon attached to the package that can easily be removed. This is an example of a(n) ________ coupon.

Folks Southern Kitchen advertises an $8.99 lunch special in the local newspaper for a meal that normally costs $10.99 during March. What type of promotion is being used?

One method of maintaining brand loyalty and reducing brand switching at a minimal cost is to use:

A retailer agrees to display a particular brand of shoes in the front of the store and on a special end-of-aisle display in exchange for a price discount by the manufacturer. This is an example of a:

Cash returns on soft goods, such as food or clothing, are called:

Bonus packs can lead to brand switching if the consumer:

Manufacturers benefit from co-op advertising in all of the following ways except:

Retailers use each of the following reasons to justify slotting fees except:

A trade incentive involves a retailer performing a function in order to receive an allowance.

Cooperative merchandising agreements are popular with manufacturers because the retailer performs a marketing function in order to receive an allowance or incentive.

In the United States, few deals are finalized during trade shows. Instead, exhibitors collect business cards and follow up later after the show is over.

A consumer is typically required to make a purchase when entering a sweepstakes.

Price-sensitive consumers regularly respond to consumer promotions, such as coupons, price-off deals, and premiums.