Exam 9: Social Media

Functions of social listening include all of the following except:

Customer interactions on social media is important to brands because what customers say about a brand carries more weight than what a brand says about itself.

Rather than access a brand's website or contact technical support, many consumers go to YouTube to see videos on how to use a product or repair it.

Facebook would be classified as a ________ site.

The most popular marketing tactics being used by brands with Instagram are:

The primary reasons consumers follow a brand is to keep up with the brand's activities and to receive special deals or take part in a contest or sweepstake.

Adrienne noticed that sharing a message about a new Louis Vuitton fashion show with her friends allowed her to see some of the new fashions before the show took place. This type of content seeding is an example of:

In social listening, just counting the number of times a brand is mentioned does not tell the whole story. The sentiment of those mentions, whether positive or negative is also important.

Social media marketing campaigns designed for global markets face challenges due to language differences, social norms, and technology differences.

The social media networking site that has the least influence on purchases is:

The new Federal Trade Commission ruling that blogs sponsored by individuals must openly state they are being sponsored refers to which type of blog?

While social listening is important because it gives brands an idea of what people think, brands must be careful, however, because consumers are hesitant about speaking how they really feel on social media networks.

In growing revenue and building brand loyalty through Facebook, "likes" is more important than "shares."

Identify and define social media metrics being used to evaluate social media marketing programs.

Give a broad overview of Twitter and its appeal to marketers.

Social media can improve search rankings on search engines in the following ways except having:

Brand advocates need to display a commitment to the brand either by their purchases of the brand or their emotional connection to the brand. Both are not necessary.

Skip actively participates in hunting and fishing social networks. These networking sites would be considered ________ sites.

Social listening can be an excellent source of ideas for branded content pages.

Because mistakes can generate social buzz, it can be used as an effective content seeding strategy.