Exam 9: Social Media

The many forms of social media marketing mean that viral marketing is more effective today than in the past.

Social listening by brands is important because it:

The two frequently reported reasons for brands to develop a social media marketing campaign are to:

All of the following statements are true about blogs except:

Give a broad overview of Facebook and its appeal to marketers.

While Facebook has a large number of users, only 10 percent update their status daily and only 15 percent make comments once a day or more.

Primary Twitter users tend to have all of the following demographic characteristics except:

A common method of content seeding is offering some type of financial incentive, such as coupons, rebates, and contests.

One reason marketers like Instagram is that users tend to be young, wealthy, and primarily male.

The success of Oreos during the 2013 Super Bowl game led to:

Brand advocates exhibit all of the following characteristics except:

A social network is:

Best Buy has been at the forefront of customer-generated reviews.

Primary Pinterest users tend to have all of the following demographic characteristics except:

Which social media network limits messages to 140 characters?

Based on studies by Coca-Cola and McKinsey & Co, which statement about the impact of social media is true?

For Facebook, marketing professionals believe the most valuable social media metric is:

General social networking sites:

Niche social networking sites are broadly focused and are designed to appeal to all demographics, regardless of gender, age, race, income or education.

Social media metrics are important because it allows a brand to modify social media marketing strategies during a campaign.