Question 1

Dating websites would be considered a general social networking site since they can appeal to any demographic profile.

Accepted Answer

A) True 
 B)False

Question 2

Viral marketing is:

Accepted Answer

A)  the use of non-traditional media to promote a company's website. 
B)  a form of database marketing. 
C)  preparing a marketing message that is in some way passed on from one individual to another through digital means. 
D)  using a virus to spread a marketing message. 
A)  the use of non-traditional media to promote a company's website. 
B)  a form of database marketing. 
C)  preparing a marketing message that is in some way passed on from one individual to another through digital means. 
D)  using a virus to spread a marketing message.

Question 3

Marketing messages passed from one individual to another through some form of internet technology is:

Accepted Answer

A)  interactive marketing. 
B)  cyberbranding. 
C)  viral marketing. 
D)  brand spiraling. 
A)  interactive marketing. 
B)  cyberbranding. 
C)  viral marketing. 
D)  brand spiraling.

Question 4

When consumers re-post television or internet ads they have seen to YouTube, in most cases it is ads they do not like.

Accepted Answer

A) True 
 B)False

Question 5

Nancy just posted a negative comment on her personal blog about a bad experience at a restaurant. She is not sponsored by the restaurant and, according to the new FTC regulations, she must state that she is not affiliated with the restaurant.

Accepted Answer

A) True 
 B)False

Question 6

Alice is on Facebook and Instagram almost daily and often makes comments about her favorite brands. Alice's comments illustrate the brand advocate characteristic of:

Accepted Answer

A)  behavioral commitment. 
B)  member of multiple social networking sites. 
C)  quality communication skills. 
D)  emotional connection to the brand. 
A)  behavioral commitment. 
B)  member of multiple social networking sites. 
C)  quality communication skills. 
D)  emotional connection to the brand.

Question 7

Facebook now has over one billion users worldwide.

Accepted Answer

A) True 
 B)False

Question 8

The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

Accepted Answer

A)  content seeding. 
B)  viral marketing. 
C)  consumer-generated reviews. 
D)  real-time marketing. 
A)  content seeding. 
B)  viral marketing. 
C)  consumer-generated reviews. 
D)  real-time marketing.

Question 9

Customer comments about a brand on social media are especially beneficial to brands because they:

Accepted Answer

A)  increase brand exposure. 
B)  allow fans to engage with a brand. 
C)  provide word-of-mouth endorsements for the brand. 
D)  generate leads and increases sales. 
A)  increase brand exposure. 
B)  allow fans to engage with a brand. 
C)  provide word-of-mouth endorsements for the brand. 
D)  generate leads and increases sales.

Question 10

Social media is any digital tool or venue that allows individuals to socialize on the web or in person.

Accepted Answer

A) True 
 B)False

Question 11

If the content or comments made in social media about a brand match the search terms used by consumers, the quality of those interactions examined by search engine algorithms is increased.

Accepted Answer

A) True 
 B)False

Question 12

A measure of the number of times a brand receives a mention on social networks within a specific time frame is called:

Accepted Answer

A)  buzz frequency. 
B)  frequency. 
C)  reach. 
D)  brand buzz. 
A)  buzz frequency. 
B)  frequency. 
C)  reach. 
D)  brand buzz.

Question 13

Providing incentives for consumers to share content about a brand is:

Accepted Answer

A)  content seeding. 
B)  viral marketing. 
C)  consumer-generated reviews. 
D)  real-time marketing. 
A)  content seeding. 
B)  viral marketing. 
C)  consumer-generated reviews. 
D)  real-time marketing.

Question 14

Giving away free merchandise or using other promotional incentives is always needed to engage fans through social media.

Accepted Answer

A) True 
 B)False

Question 15

Adam patronizes Subway almost weekly and often makes comments on Twitter about his visits. Adam's patronage of Subway illustrates the brand advocate characteristic of:

Accepted Answer

A)  behavioral commitment. 
B)  member of multiple social networking sites. 
C)  quality communication skills. 
D)  emotional connection to the brand. 
A)  behavioral commitment. 
B)  member of multiple social networking sites. 
C)  quality communication skills. 
D)  emotional connection to the brand.

Question 16

Most Facebook users are located within the United States.

Accepted Answer

A) True 
 B)False

Question 17

Explain the differences in the terms social media, social network, and social media marketing.

Accepted Answer

Social media is any digital tool or venu

Question 18

The primary disadvantage of a company deleting negative comments on its branded blog is it:

Accepted Answer

A)  encourages more negative comments by consumers. 
B)  destroys the blog's credibility with consumers. 
C)  usually results in a large number of negative comments on social media networks. 
D)  stimulates individual blogs designed to destroy the brand. 
A)  encourages more negative comments by consumers. 
B)  destroys the blog's credibility with consumers. 
C)  usually results in a large number of negative comments on social media networks. 
D)  stimulates individual blogs designed to destroy the brand.

Question 19

If a brand wants to target African-Americans through social media, a good social networking site to use would be Twitter.

Accepted Answer

A) True 
 B)False

Question 20

Viral marketing campaigns can utilize email or blogs.

Accepted Answer

A) True 
 B)False

Dating websites would be considered a general social networking site since they can appeal to any demographic profile.

Viral marketing is:

Marketing messages passed from one individual to another through some form of internet technology is:

When consumers re-post television or internet ads they have seen to YouTube, in most cases it is ads they do not like.

Nancy just posted a negative comment on her personal blog about a bad experience at a restaurant. She is not sponsored by the restaurant and, according to the new FTC regulations, she must state that she is not affiliated with the restaurant.

Alice is on Facebook and Instagram almost daily and often makes comments about her favorite brands. Alice's comments illustrate the brand advocate characteristic of:

Facebook now has over one billion users worldwide.

The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

Customer comments about a brand on social media are especially beneficial to brands because they:

Social media is any digital tool or venue that allows individuals to socialize on the web or in person.

If the content or comments made in social media about a brand match the search terms used by consumers, the quality of those interactions examined by search engine algorithms is increased.

A measure of the number of times a brand receives a mention on social networks within a specific time frame is called:

Providing incentives for consumers to share content about a brand is:

Giving away free merchandise or using other promotional incentives is always needed to engage fans through social media.

Adam patronizes Subway almost weekly and often makes comments on Twitter about his visits. Adam's patronage of Subway illustrates the brand advocate characteristic of:

Most Facebook users are located within the United States.

Explain the differences in the terms social media, social network, and social media marketing.

The primary disadvantage of a company deleting negative comments on its branded blog is it:

If a brand wants to target African-Americans through social media, a good social networking site to use would be Twitter.

Viral marketing campaigns can utilize email or blogs.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 9: Social Media

Dating websites would be considered a general social networking site since they can appeal to any demographic profile.

Viral marketing is:

Marketing messages passed from one individual to another through some form of internet technology is:

When consumers re-post television or internet ads they have seen to YouTube, in most cases it is ads they do not like.

Nancy just posted a negative comment on her personal blog about a bad experience at a restaurant. She is not sponsored by the restaurant and, according to the new FTC regulations, she must state that she is not affiliated with the restaurant.

Alice is on Facebook and Instagram almost daily and often makes comments about her favorite brands. Alice's comments illustrate the brand advocate characteristic of:

Facebook now has over one billion users worldwide.

The creation and execution of instantaneous marketing messages in response to or in conjunction with occurrences in live events is:

Customer comments about a brand on social media are especially beneficial to brands because they:

Social media is any digital tool or venue that allows individuals to socialize on the web or in person.

If the content or comments made in social media about a brand match the search terms used by consumers, the quality of those interactions examined by search engine algorithms is increased.

A measure of the number of times a brand receives a mention on social networks within a specific time frame is called:

Providing incentives for consumers to share content about a brand is:

Giving away free merchandise or using other promotional incentives is always needed to engage fans through social media.

Adam patronizes Subway almost weekly and often makes comments on Twitter about his visits. Adam's patronage of Subway illustrates the brand advocate characteristic of:

Most Facebook users are located within the United States.

Explain the differences in the terms social media, social network, and social media marketing.

The primary disadvantage of a company deleting negative comments on its branded blog is it:

If a brand wants to target African-Americans through social media, a good social networking site to use would be Twitter.

Viral marketing campaigns can utilize email or blogs.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters