Exam 9: Social Media

The bulletin-board style social networking site with over 70 million users is:

The type of blog that offers a brand the most control over posted content as well as visitor comments is:

In recruiting brand advocates through social listening, the most critical characteristic is an emotional connection to the brand.

The negative reaction to the Cheerios ad featuring a mixed-race couple illustrates the importance of social listening.

If consumers express a low level of satisfaction with a brand's social media communications, it will negatively impact their desire to purchase the brand.

Mandy has a reputation of being an excellent beautician. As a result, L'Oreal has offered to be an active sponsor of the videos she has created and posted to YouTube. This is an example of the consumer video sharing trend of:

Social media marketing is the utilization of social media and/or social networks to market a product, company, or brand.

In most cases, consumers begin following a brand after they have purchased it.

Niche social networking sites:

The number of teens using Facebook is currently declining while the number of individuals 55 years old or older is steadily increasing.

Company leaders can increase the level of credibility of a blog by posting comments or honestly answering the negative criticism.

Viral marketing is preparing a marketing message that in some way is passed from one consumer to another through digital means.

While a large number of consumers post videos on YouTube, few consumers have their own YouTube channel.

Through listening to social buzz, companies can detect patterns or shifts in consumer views, but cannot determine societal trends that may be occurring.

The type of blog that offers a consumer the most freedom to post a comment about a brand without any possibility of a brand deleting it or having it deleted is:

To take advantage of opportunities during live events, brands have set up war rooms consisting of top marketing executives, creatives, digital technicians, and lawyers.

Brand buzz, or a buzz score, is the number of times a brand receives a mention on a social media network and the sentiment of those mentions.

Identify the major categories of social networks and describe each.

A social structure of individuals and/or organizations that are tied together in some manner is:

If a brand wants to target females over 50 years of age that have some college, the best social media networking site would be Pinterest.