Question 1

A contact point is:

Accepted Answer

A)  the place where a marketer reaches the production team. 
B)  the place where the product is packaged or sold. 
C)  a description of the effects of an advertisement. 
D)  a place where consumers interact with a company. 
A)  the place where a marketer reaches the production team. 
B)  the place where the product is packaged or sold. 
C)  a description of the effects of an advertisement. 
D)  a place where consumers interact with a company. D

Question 2

The two types of buyer behaviors that the marketing team must understand are business-to-business behaviors and:

Accepted Answer

A)  local community activities. 
B)  governmental purchase. 
C)  consumer buyer behaviors. 
D)  competitive actions. 
A)  local community activities. 
B)  governmental purchase. 
C)  consumer buyer behaviors. 
D)  competitive actions. C

Question 3

The marketing mix consists of the product, the price, distribution, and:

Accepted Answer

A)  emotions. 
B)  promotions. 
C)  delivery systems. 
D)  services. 
A)  emotions. 
B)  promotions. 
C)  delivery systems. 
D)  services. B

Question 4

Brand parity is the:

Accepted Answer

A)  perception that there are no real differences between major brands. 
B)  feeling that most advertising is false. 
C)  belief that all advertisers say essentially the same thing. 
D)  idea that brands are distinct and easy to identify. 
A)  perception that there are no real differences between major brands. 
B)  feeling that most advertising is false. 
C)  belief that all advertisers say essentially the same thing. 
D)  idea that brands are distinct and easy to identify.

Question 5

In terms of globally integrated marketing communications, adaptation is:

Accepted Answer

A)  not used in international environments. 
B)  a form of e-commerce. 
C)  advertising in unusual media. 
D)  adjusting a message to local conditions. 
A)  not used in international environments. 
B)  a form of e-commerce. 
C)  advertising in unusual media. 
D)  adjusting a message to local conditions.

Question 6

When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place.

Accepted Answer

A) True 
 B)False

Question 7

Brand parity is the belief that multiple brands consist of or offer the same set of attributes and benefits and are perceived to be of equal quality.

Accepted Answer

A) True 
 B)False

Question 8

Shantell just posted a picture of herself on the beach in Florida to Facebook. She immediately sent a text to her dad and sister to check it out. In terms of integration of media platforms this illustrates:

Accepted Answer

A)  content grazing. 
B)  investigative spider-webbing. 
C)  social spider-webbing. 
D)  quantum journey. 
A)  content grazing. 
B)  investigative spider-webbing. 
C)  social spider-webbing. 
D)  quantum journey.

Question 9

The large number of marketing messages consumers are exposed to daily is an example of noise and is also called clutter.

Accepted Answer

A) True 
 B)False

Question 10

An example of standardization is:

Accepted Answer

A)  Pepsi using the same theme in all of its global markets. 
B)  using women with their faces covered in ads for Islamic countries. 
C)  developing a website in several languages. 
D)  using local salespeople in a global market. 
A)  Pepsi using the same theme in all of its global markets. 
B)  using women with their faces covered in ads for Islamic countries. 
C)  developing a website in several languages. 
D)  using local salespeople in a global market.

Question 11

Janis is working on the positioning, differentiation, and branding strategies for a new brand of cookies. This is an example of which step in the IMC planning process?

Accepted Answer

A)  SWOT analysis 
B)  Defining primary marketing objectives 
C)  Developing marketing strategies 
D)  Developing marketing tactics 
A)  SWOT analysis 
B)  Defining primary marketing objectives 
C)  Developing marketing strategies 
D)  Developing marketing tactics

Question 12

Define integrated marketing communications. What makes it different from traditional promotion programs?

Accepted Answer

IMC is the coordination and integration

Question 13

The process of creating television commercials, print ads, and retail coupons are examples of encoding.

Accepted Answer

A) True 
 B)False

Question 14

Susan researched the internet for information about the best brands of stereos. She has also visited the Best Buy retail store. This is an example of retailers having more channel power.

Accepted Answer

A) True 
 B)False

Question 15

All of the following are examples of communication noise except:

Accepted Answer

A)  driving while listening to the radio. 
B)  scanning the newspaper for articles to read. 
C)  scrolling past internet ads without looking at them. 
D)  examining an advertisement in a magazine. 
A)  driving while listening to the radio. 
B)  scanning the newspaper for articles to read. 
C)  scrolling past internet ads without looking at them. 
D)  examining an advertisement in a magazine.

Question 16

Internet-based communications have evolved from web advertisements to interactive websites, blogs, and social media.

Accepted Answer

A) True 
 B)False

Question 17

All of the following are trends impacting the use of integrated advertising and marketing communications except:

Accepted Answer

A)  emphasis on customer engagement. 
B)  increases in perception of brand parity. 
C)  increase in channel power by manufacturers. 
D)  integration of media platforms. 
A)  emphasis on customer engagement. 
B)  increases in perception of brand parity. 
C)  increase in channel power by manufacturers. 
D)  integration of media platforms.

Question 18

John is watching a baseball game and accesses the internet to look up stats for one of the players. In terms of integration of media platforms this illustrates:

Accepted Answer

A)  content grazing. 
B)  investigative spider-webbing. 
C)  social spider-webbing. 
D)  quantum journey. 
A)  content grazing. 
B)  investigative spider-webbing. 
C)  social spider-webbing. 
D)  quantum journey.

Question 19

Michelle is watching a television commercial for a new car but a stereo is playing in the room next door making it difficult to concentrate. This is an example of:

Accepted Answer

A)  feedback disruption. 
B)  noise. 
C)  encoding design. 
D)  a contact point. 
A)  feedback disruption. 
B)  noise. 
C)  encoding design. 
D)  a contact point.

Question 20

Consumer promotions include incentives, vendor support programs, and other fees and discounts that help the manufacturer push the product through the channel.

Accepted Answer

A) True 
 B)False

A contact point is:

The two types of buyer behaviors that the marketing team must understand are business-to-business behaviors and:

The marketing mix consists of the product, the price, distribution, and:

Brand parity is the:

In terms of globally integrated marketing communications, adaptation is:

When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place.

Brand parity is the belief that multiple brands consist of or offer the same set of attributes and benefits and are perceived to be of equal quality.

Shantell just posted a picture of herself on the beach in Florida to Facebook. She immediately sent a text to her dad and sister to check it out. In terms of integration of media platforms this illustrates:

The large number of marketing messages consumers are exposed to daily is an example of noise and is also called clutter.

An example of standardization is:

Janis is working on the positioning, differentiation, and branding strategies for a new brand of cookies. This is an example of which step in the IMC planning process?

Define integrated marketing communications. What makes it different from traditional promotion programs?

The process of creating television commercials, print ads, and retail coupons are examples of encoding.

Susan researched the internet for information about the best brands of stereos. She has also visited the Best Buy retail store. This is an example of retailers having more channel power.

All of the following are examples of communication noise except:

Internet-based communications have evolved from web advertisements to interactive websites, blogs, and social media.

All of the following are trends impacting the use of integrated advertising and marketing communications except:

John is watching a baseball game and accesses the internet to look up stats for one of the players. In terms of integration of media platforms this illustrates:

Michelle is watching a television commercial for a new car but a stereo is playing in the room next door making it difficult to concentrate. This is an example of:

Consumer promotions include incentives, vendor support programs, and other fees and discounts that help the manufacturer push the product through the channel.

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 1: Integrated Marketing Communications

A contact point is:

The two types of buyer behaviors that the marketing team must understand are business-to-business behaviors and:

The marketing mix consists of the product, the price, distribution, and:

Brand parity is the:

In terms of globally integrated marketing communications, adaptation is:

When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place.

Brand parity is the belief that multiple brands consist of or offer the same set of attributes and benefits and are perceived to be of equal quality.

Shantell just posted a picture of herself on the beach in Florida to Facebook. She immediately sent a text to her dad and sister to check it out. In terms of integration of media platforms this illustrates:

The large number of marketing messages consumers are exposed to daily is an example of noise and is also called clutter.

An example of standardization is:

Janis is working on the positioning, differentiation, and branding strategies for a new brand of cookies. This is an example of which step in the IMC planning process?

Define integrated marketing communications. What makes it different from traditional promotion programs?

The process of creating television commercials, print ads, and retail coupons are examples of encoding.

Susan researched the internet for information about the best brands of stereos. She has also visited the Best Buy retail store. This is an example of retailers having more channel power.

All of the following are examples of communication noise except:

Internet-based communications have evolved from web advertisements to interactive websites, blogs, and social media.

All of the following are trends impacting the use of integrated advertising and marketing communications except:

John is watching a baseball game and accesses the internet to look up stats for one of the players. In terms of integration of media platforms this illustrates:

Michelle is watching a television commercial for a new car but a stereo is playing in the room next door making it difficult to concentrate. This is an example of:

Consumer promotions include incentives, vendor support programs, and other fees and discounts that help the manufacturer push the product through the channel.

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters