Question 1

Retailers strive to maintain channel power by controlling shelf space, packaging, prices and purchase data.

Accepted Answer

A) True 
 B)False

Question 2

In the past, Bruce bought Kleenex brand tissues, but he has now decided that all tissue brands are pretty much the same. This is an example of brand parity.

Accepted Answer

A) True 
 B)False

Question 3

The leading social media platform currently is:

Accepted Answer

A)  Twitter. 
B)  YouTube. 
C)  Facebook. 
D)  Instagram. 
A)  Twitter. 
B)  YouTube. 
C)  Facebook. 
D)  Instagram.

Question 4

When an individual creating an advertisement takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

Accepted Answer

A) True 
 B)False

Question 5

Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and create advertisements specifically for them. In a communications model, these individuals are:

Accepted Answer

A)  senders. 
B)  decoders. 
C)  receivers. 
D)  subjects. 
A)  senders. 
B)  decoders. 
C)  receivers. 
D)  subjects.

Question 6

Television is becoming a more effective mass media outlet for advertising because so many more people own TV sets and have access to cable as well as satellite.

Accepted Answer

A) True 
 B)False

Question 7

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of:

Accepted Answer

A)  diversified IMC theme. 
B)  standardization. 
C)  customization. 
D)  integration. 
A)  diversified IMC theme. 
B)  standardization. 
C)  customization. 
D)  integration.

Question 8

In terms of integration of media platforms, looking at two or more screens simultaneously to access content that is not related is:

Accepted Answer

A)  content grazing. 
B)  investigative spider-webbing. 
C)  social spider-webbing. 
D)  quantum journey. 
A)  content grazing. 
B)  investigative spider-webbing. 
C)  social spider-webbing. 
D)  quantum journey.

Question 9

GIMC stands for:

Accepted Answer

A)  Globally Integrated Marketing Communications. 
B)  Global and Institutional Marketing Concepts. 
C)  Generic and Institutionalized Marketing Creations. 
D)  Generating Ideas for Marketing Control. 
A)  Globally Integrated Marketing Communications. 
B)  Global and Institutional Marketing Concepts. 
C)  Generic and Institutionalized Marketing Creations. 
D)  Generating Ideas for Marketing Control.

Question 10

In terms of the communication process, encoding is:

Accepted Answer

A)  a sales pitch recited by a salesperson. 
B)  the database manager finding a statistical oddity. 
C)  a social media network. 
D)  a purchase decision by a consumer. 
A)  a sales pitch recited by a salesperson. 
B)  the database manager finding a statistical oddity. 
C)  a social media network. 
D)  a purchase decision by a consumer.

Question 11

A person smells the fragrance of a perfume attached to a magazine advertisement. What is taking place?

Accepted Answer

A)  Encoding 
B)  Transmission 
C)  Decoding 
D)  Feedback 
A)  Encoding 
B)  Transmission 
C)  Decoding 
D)  Feedback

Question 12

Promotions that help the manufacturer push the product through the channel are:

Accepted Answer

A)  consumer promotions. 
B)  rebate programs. 
C)  direct marketing programs. 
D)  trade promotions. 
A)  consumer promotions. 
B)  rebate programs. 
C)  direct marketing programs. 
D)  trade promotions.

Question 13

A brand's website, store display, and advertisements are examples of:

Accepted Answer

A)  contact points. 
B)  marketing plans. 
C)  promotional programs. 
D)  marketing objectives. 
A)  contact points. 
B)  marketing plans. 
C)  promotional programs. 
D)  marketing objectives.

Question 14

What are the components of the marketing mix and the promotional activities?

Accepted Answer

The components of the marketing mix are:

Question 15

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:

Accepted Answer

A)  the marketing plan. 
B)  the marketing mix. 
C)  integrated marketing communications. 
D)  marketing strategy. 
A)  the marketing plan. 
B)  the marketing mix. 
C)  integrated marketing communications. 
D)  marketing strategy.

Question 16

Integrated marketing communications affects all of the following except:

Accepted Answer

A)  business-to-business market. 
B)  marketing channel. 
C)  internally directed communications. 
D)  competitors' advertising. 
A)  business-to-business market. 
B)  marketing channel. 
C)  internally directed communications. 
D)  competitors' advertising.

Question 17

In terms of a communications model, the sender is:

Accepted Answer

A)  the company seeking to sell a product. 
B)  a television set. 
C)  the consumer viewing an ad on the internet. 
D)  a consumer ignoring an ad in a newspaper. 
A)  the company seeking to sell a product. 
B)  a television set. 
C)  the consumer viewing an ad on the internet. 
D)  a consumer ignoring an ad in a newspaper.

Question 18

Julie is explaining an integrated marketing communications program to Michael. In this situation:

Accepted Answer

A)  Julie is a sender and Michael is an encoder. 
B)  Julie is a receiver and Michael is using a transmission device. 
C)  Julie is a sender and Michael is a receiver. 
D)  Julie is a transmission device and Michael is a decoder. 
A)  Julie is a sender and Michael is an encoder. 
B)  Julie is a receiver and Michael is using a transmission device. 
C)  Julie is a sender and Michael is a receiver. 
D)  Julie is a transmission device and Michael is a decoder.

Question 19

Define GIMC. Why is GIMC important?

Accepted Answer

GIMC is globally integrated ma

Question 20

Because retailers control shelf purchase and have access to purchase data, retailers determine:

Accepted Answer

A)  what products and brands are placed on stores shelves. 
B)  what marketing tools manufacturers use. 
C)  who has the power in the distribution channel. 
D)  what products manufacturers produce. 
A)  what products and brands are placed on stores shelves. 
B)  what marketing tools manufacturers use. 
C)  who has the power in the distribution channel. 
D)  what products manufacturers produce.

Retailers strive to maintain channel power by controlling shelf space, packaging, prices and purchase data.

In the past, Bruce bought Kleenex brand tissues, but he has now decided that all tissue brands are pretty much the same. This is an example of brand parity.

The leading social media platform currently is:

When an individual creating an advertisement takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and create advertisements specifically for them. In a communications model, these individuals are:

Television is becoming a more effective mass media outlet for advertising because so many more people own TV sets and have access to cable as well as satellite.

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of:

In terms of integration of media platforms, looking at two or more screens simultaneously to access content that is not related is:

GIMC stands for:

In terms of the communication process, encoding is:

A person smells the fragrance of a perfume attached to a magazine advertisement. What is taking place?

Promotions that help the manufacturer push the product through the channel are:

A brand's website, store display, and advertisements are examples of:

What are the components of the marketing mix and the promotional activities?

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:

Integrated marketing communications affects all of the following except:

In terms of a communications model, the sender is:

Julie is explaining an integrated marketing communications program to Michael. In this situation:

Define GIMC. Why is GIMC important?

Because retailers control shelf purchase and have access to purchase data, retailers determine:

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 1: Integrated Marketing Communications

Retailers strive to maintain channel power by controlling shelf space, packaging, prices and purchase data.

In the past, Bruce bought Kleenex brand tissues, but he has now decided that all tissue brands are pretty much the same. This is an example of brand parity.

The leading social media platform currently is:

When an individual creating an advertisement takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and create advertisements specifically for them. In a communications model, these individuals are:

Television is becoming a more effective mass media outlet for advertising because so many more people own TV sets and have access to cable as well as satellite.

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of:

In terms of integration of media platforms, looking at two or more screens simultaneously to access content that is not related is:

GIMC stands for:

In terms of the communication process, encoding is:

A person smells the fragrance of a perfume attached to a magazine advertisement. What is taking place?

Promotions that help the manufacturer push the product through the channel are:

A brand's website, store display, and advertisements are examples of:

What are the components of the marketing mix and the promotional activities?

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is:

Integrated marketing communications affects all of the following except:

In terms of a communications model, the sender is:

Julie is explaining an integrated marketing communications program to Michael. In this situation:

Define GIMC. Why is GIMC important?

Because retailers control shelf purchase and have access to purchase data, retailers determine:

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters