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    Integrated Advertising Promotion Study Set 3
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    Exam 1: Integrated Marketing Communications
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    Coca-Cola Runs the Same Advertisement in All French-Speaking Countries
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Coca-Cola Runs the Same Advertisement in All French-Speaking Countries

Question 37

Question 37

Multiple Choice

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of:


A) diversified IMC theme.
B) standardization.
C) customization.
D) integration.

Correct Answer:

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