Exam 14: Regulations and Ethical Concerns

Buzz marketing involves pitching the benefits of a product to other people without revealing you are paid or compensated by the company to do so.

A brand's attempt to associate itself with a team or event without buying the official rights to do so is:

A person targeted by a mail fraud campaign should contact the Federal Communications Commission.

When a company's management team signs a consent order issued by the FTC they agree to stop the advertisement or marketing practice and they admit they are guilty of false or deceptive advertising.

While sex sells, marketers must be careful and use good judgment in creating ads that are not offensive.

If Coca-Cola runs an advertisement that suggests the company sponsors the Super Bowl when it does not, which form of ambush marketing is being used?

Hedonism is a philosophy that:

In terms of foundations and frameworks for guiding human behavior, legal systems are designed to tell people what they can and cannot do.

An administrative complaint is:

What is a trade regulation?

When a company must pay for ads that refute false claims it made in previous ads, it is called a(n):

In creating a foundation and framework for ethical guidelines, the concept of law:

A form of law based on religious teachings is _______ law.

The FTC can use the court system to stop unfair and deceptive advertising and communication practices but must go through the normal steps of starting with a consent agreement.

Federal Trade Commission industry regulation rulings cannot be challenged by an appeal to the U.S. Court of Appeals.

The law states that advertising to children cannot exceed 12 minutes per hour during weekdays. Which organization is responsible for making sure this time limit is not exceeded?

Cases before the full commission of the FTC can be appealed to the U.S. Court of Appeals and even to the U.S. Supreme Court.

When the Federal Trade Commission issues a trade regulating ruling, the ruling applies to every firm in an industry, whether the individual company is guilty or not guilty of the marketing practice in question.

Terms normally associated with puffery include "best," "greatest," and "finest."

If the National Advertising Division finds an advertisement has not been properly substantiated, the NAD normally will: