Question 1

What is brand infringement?

Accepted Answer

Brand infringement occurs when

Question 2

The large number of cases of false and misleading advertising has lead the FTC to order corrective advertising a substantial number of times.

Accepted Answer

A) True 
 B)False

Question 3

A trade regulatory ruling by the Federal Trade Commission applies to:

Accepted Answer

A)  wholesalers. 
B)  international companies. 
C)  an industry. 
D)  retailers. 
A)  wholesalers. 
B)  international companies. 
C)  an industry. 
D)  retailers.

Question 4

If the National Advertising Review Board rules that a firm's advertisements are not substantiated, then the NARB orders the firm to discontinue the ads. This is very similar to the cease and desist order of the FTC.

Accepted Answer

A) True 
 B)False

Question 5

Occasionally the Federal Trade Commission bypasses its typical process and uses the court system to stop an unfair or deceptive marketing practice. Of the following, which would be the most likely to trigger this type of action?

Accepted Answer

A)  The actions of a company are so severe that immediate action is needed 
B)  A full commission of the FTC is not available to hear a case 
C)  A company violates a consent order 
D)  A company appeals a consent order 
A)  The actions of a company are so severe that immediate action is needed 
B)  A full commission of the FTC is not available to hear a case 
C)  A company violates a consent order 
D)  A company appeals a consent order

Question 6

When an organization creates an impression that it is a sponsor of a major event when it is not, it is ________ marketing.

Accepted Answer

A)  allusion 
B)  incidental 
C)  distractive 
D)  saturation 
A)  allusion 
B)  incidental 
C)  distractive 
D)  saturation

Question 7

Reebok and Skechers were both forced to pay fines for misleading advertising about shoe products.

Accepted Answer

A) True 
 B)False

Question 8

Substantiation means that an advertising claim or promise must be proven with data, facts, or through competent and reliable evidence.

Accepted Answer

A) True 
 B)False

Question 9

In addition to handling complaints about advertising to children, which agency also prescreens ads directed to children?

Accepted Answer

A)  Advertising Self-Regulatory Council 
B)  Federal Communications Commission 
C)  National Advertising Division 
D)  Children's Advertising Review Unit 
A)  Advertising Self-Regulatory Council 
B)  Federal Communications Commission 
C)  National Advertising Division 
D)  Children's Advertising Review Unit

Question 10

One common complaint of advertising is that it causes people to buy more than they can afford.

Accepted Answer

A) True 
 B)False

Question 11

When the Federal Trade Commission insists that a company stop making a false claim in an advertisement and that company agrees to stop, it is an example of a(n):

Accepted Answer

A)  legal review. 
B)  cease and desist order. 
C)  administrative complaint. 
D)  consent order. 
A)  legal review. 
B)  cease and desist order. 
C)  administrative complaint. 
D)  consent order.

Question 12

Homeostasis is a philosophy of life that involves maximizing pleasure and minimizing pain.

Accepted Answer

A) True 
 B)False

Question 13

If a customer is concerned about the labeling on a bag of potato chips, the regulatory agency to contact is the:

Accepted Answer

A)  Federal Communications Commission. 
B)  Food and Drug Administration. 
C)  Federal Trade Commission. 
D)  United States Postal Service. 
A)  Federal Communications Commission. 
B)  Food and Drug Administration. 
C)  Federal Trade Commission. 
D)  United States Postal Service.

Question 14

The philosophy of life that involves maximizing pleasure and minimizing pain is:

Accepted Answer

A)  utilitarianism. 
B)  individualism. 
C)  hedonism. 
D)  homeostasis. 
A)  utilitarianism. 
B)  individualism. 
C)  hedonism. 
D)  homeostasis.

Question 15

The agency that monitors advertising on food packages and advertisements for medicines is the:

Accepted Answer

A)  Federal Trade Commission. 
B)  Federal Communications Commission. 
C)  United States Postal Service. 
D)  Food and Drug Administration. 
A)  Federal Trade Commission. 
B)  Federal Communications Commission. 
C)  United States Postal Service. 
D)  Food and Drug Administration.

Question 16

A form of law present in many European countries is ________ law.

Accepted Answer

A)  moral 
B)  theocratic 
C)  civil 
D)  common 
A)  moral 
B)  theocratic 
C)  civil 
D)  common

Question 17

The National Advertising Review Board is composed of advertising professionals and prominent civic individuals.

Accepted Answer

A) True 
 B)False

Question 18

When using cookies on computers to gather information, marketers must balance the need for information with the concern for the expense and legal action.

Accepted Answer

A) True 
 B)False

Question 19

Cases that are not settled by the NAD are referred to the Federal Trade Commission.

Accepted Answer

A) True 
 B)False

Question 20

From a company's perspective, the primary benefit of using cookie technology is it allows the marketing team to:

Accepted Answer

A)  gather information about where a consumer has been on the company's website, how long they were there, and what they did. 
B)  know what other sites a person has visited on the internet. 
C)  prepare specific marketing messages and emails to consumers based on their browsing behavior. 
D)  know who has visited the company's website. 
A)  gather information about where a consumer has been on the company's website, how long they were there, and what they did. 
B)  know what other sites a person has visited on the internet. 
C)  prepare specific marketing messages and emails to consumers based on their browsing behavior. 
D)  know who has visited the company's website.

What is brand infringement?

The large number of cases of false and misleading advertising has lead the FTC to order corrective advertising a substantial number of times.

A trade regulatory ruling by the Federal Trade Commission applies to:

If the National Advertising Review Board rules that a firm's advertisements are not substantiated, then the NARB orders the firm to discontinue the ads. This is very similar to the cease and desist order of the FTC.

Occasionally the Federal Trade Commission bypasses its typical process and uses the court system to stop an unfair or deceptive marketing practice. Of the following, which would be the most likely to trigger this type of action?

When an organization creates an impression that it is a sponsor of a major event when it is not, it is ________ marketing.

Reebok and Skechers were both forced to pay fines for misleading advertising about shoe products.

Substantiation means that an advertising claim or promise must be proven with data, facts, or through competent and reliable evidence.

In addition to handling complaints about advertising to children, which agency also prescreens ads directed to children?

One common complaint of advertising is that it causes people to buy more than they can afford.

When the Federal Trade Commission insists that a company stop making a false claim in an advertisement and that company agrees to stop, it is an example of a(n):

Homeostasis is a philosophy of life that involves maximizing pleasure and minimizing pain.

If a customer is concerned about the labeling on a bag of potato chips, the regulatory agency to contact is the:

The philosophy of life that involves maximizing pleasure and minimizing pain is:

The agency that monitors advertising on food packages and advertisements for medicines is the:

A form of law present in many European countries is ________ law.

The National Advertising Review Board is composed of advertising professionals and prominent civic individuals.

When using cookies on computers to gather information, marketers must balance the need for information with the concern for the expense and legal action.

Cases that are not settled by the NAD are referred to the Federal Trade Commission.

From a company's perspective, the primary benefit of using cookie technology is it allows the marketing team to:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters

Exam 14: Regulations and Ethical Concerns

What is brand infringement?

The large number of cases of false and misleading advertising has lead the FTC to order corrective advertising a substantial number of times.

A trade regulatory ruling by the Federal Trade Commission applies to:

If the National Advertising Review Board rules that a firm's advertisements are not substantiated, then the NARB orders the firm to discontinue the ads. This is very similar to the cease and desist order of the FTC.

Occasionally the Federal Trade Commission bypasses its typical process and uses the court system to stop an unfair or deceptive marketing practice. Of the following, which would be the most likely to trigger this type of action?

When an organization creates an impression that it is a sponsor of a major event when it is not, it is ________ marketing.

Reebok and Skechers were both forced to pay fines for misleading advertising about shoe products.

Substantiation means that an advertising claim or promise must be proven with data, facts, or through competent and reliable evidence.

In addition to handling complaints about advertising to children, which agency also prescreens ads directed to children?

One common complaint of advertising is that it causes people to buy more than they can afford.

When the Federal Trade Commission insists that a company stop making a false claim in an advertisement and that company agrees to stop, it is an example of a(n):

Homeostasis is a philosophy of life that involves maximizing pleasure and minimizing pain.

If a customer is concerned about the labeling on a bag of potato chips, the regulatory agency to contact is the:

The philosophy of life that involves maximizing pleasure and minimizing pain is:

The agency that monitors advertising on food packages and advertisements for medicines is the:

A form of law present in many European countries is ________ law.

The National Advertising Review Board is composed of advertising professionals and prominent civic individuals.

When using cookies on computers to gather information, marketers must balance the need for information with the concern for the expense and legal action.

Cases that are not settled by the NAD are referred to the Federal Trade Commission.

From a company's perspective, the primary benefit of using cookie technology is it allows the marketing team to:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters