Question 1

Which industry agency monitors all forms of advertising directed toward children?

Accepted Answer

A)  National Advertising Division 
B)  Children's Advertising Review Unit 
C)  Federal Trade Commission 
D)  Council of Better Business Bureaus 
A)  National Advertising Division 
B)  Children's Advertising Review Unit 
C)  Federal Trade Commission 
D)  Council of Better Business Bureaus

Question 2

When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is ________ marketing.

Accepted Answer

A)  allusion 
B)  incidental 
C)  distractive 
D)  saturation 
A)  allusion 
B)  incidental 
C)  distractive 
D)  saturation

Question 3

If Isabelle contacted a local Better Business Bureau about a particular landscaping service, she would receive a:

Accepted Answer

A)  detailed report of all complaints filed against the company. 
B)  report about any complaints that were filed against the company by individuals. 
C)  copy of all communications the BBB had with the particular firm. 
D)  carefully worded report about any complaints that have been filed with the BBB against the company. 
A)  detailed report of all complaints filed against the company. 
B)  report about any complaints that were filed against the company by individuals. 
C)  copy of all communications the BBB had with the particular firm. 
D)  carefully worded report about any complaints that have been filed with the BBB against the company.

Question 4

The United States and many Western countries use the form of law known as ________ law.

Accepted Answer

A)  moral 
B)  theocratic 
C)  civil 
D)  common 
A)  moral 
B)  theocratic 
C)  civil 
D)  common

Question 5

When a statement is made that is deemed to be puffery, the concept of substantiation applies.

Accepted Answer

A) True 
 B)False

Question 6

The FTC test of substantiation requires:

Accepted Answer

A)  a comparison of marketing claims made by competing firms. 
B)  the use of a code of ethics. 
C)  data, facts, or competent and reliable evidence. 
D)  testimony from an expert in the field. 
A)  a comparison of marketing claims made by competing firms. 
B)  the use of a code of ethics. 
C)  data, facts, or competent and reliable evidence. 
D)  testimony from an expert in the field.

Question 7

Anyone can file a complaint to the FTC concerning what someone deems to be a deceptive or misleading advertising or marketing practice.

Accepted Answer

A) True 
 B)False

Question 8

Indirect ambush marketing occurs when:

Accepted Answer

A)  firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event. 
B)  a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand. 
C)  a brand suggests or hints it is associated with a major sporting event when it is not. 
D)  consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand. 
A)  firms intentionally design advertising or marketing campaigns to capitalize on a major sporting event. 
B)  a brand is associated with a major sporting event without any intentional or indirect effort on the part of the brand. 
C)  a brand suggests or hints it is associated with a major sporting event when it is not. 
D)  consumers are enticed to look at a product by individuals without the individuals realizing the person making the sales pitch is being paid or compensated by the brand.

Question 9

Cases filed with one of the agencies in the Council of Better Business Bureaus are normally heard sooner and are less costly than cases filed with the FTC.

Accepted Answer

A) True 
 B)False

Question 10

The agency with the greatest degree of jurisdiction over marketing and advertising is the:

Accepted Answer

A)  FTC. 
B)  FCC. 
C)  USPS. 
D)  FDA. 
A)  FTC. 
B)  FCC. 
C)  USPS. 
D)  FDA.

Question 11

In Islamic countries, the form of law that is used is called theocratic law.

Accepted Answer

A) True 
 B)False

Question 12

If the NARB rules against an advertiser, it will issue an order that will be very similar to a:

Accepted Answer

A)  consent order of the Federal Trade Commission. 
B)  cease and desist order of the Federal Trade Commission. 
C)  corrective advertising order of the Federal Trade Commission. 
D)  judgment of the U.S. Court of Appeals. 
A)  consent order of the Federal Trade Commission. 
B)  cease and desist order of the Federal Trade Commission. 
C)  corrective advertising order of the Federal Trade Commission. 
D)  judgment of the U.S. Court of Appeals.

Question 13

Concerns and criticisms regarding advertising include all of the following except advertising:

Accepted Answer

A)  to children is unethical. 
B)  is often offensive. 
C)  perpetuates stereotyping of males, females, and minority groups. 
D)  leads to greater levels of governmental regulation. 
A)  to children is unethical. 
B)  is often offensive. 
C)  perpetuates stereotyping of males, females, and minority groups. 
D)  leads to greater levels of governmental regulation.

Question 14

The philosophy that suggests a balance of a variety of urges throughout life is best is:

Accepted Answer

A)  utilitarianism. 
B)  individualism. 
C)  hedonism. 
D)  homeostasis. 
A)  utilitarianism. 
B)  individualism. 
C)  hedonism. 
D)  homeostasis.

Question 15

The NAD of the Council of Better Business Bureaus becomes involved in all of the following except:

Accepted Answer

A)  cases of mail fraud. 
B)  collecting information about misleading advertising. 
C)  negotiating modification of ads deemed to be misleading. 
D)  dismissing unsubstantiated complaints about an advertisement. 
A)  cases of mail fraud. 
B)  collecting information about misleading advertising. 
C)  negotiating modification of ads deemed to be misleading. 
D)  dismissing unsubstantiated complaints about an advertisement.

Question 16

When a consent order issued by the Federal Trade Commission is signed, the company has agreed to a corrective advertising program.

Accepted Answer

A) True 
 B)False

Question 17

The original role of the FTC was to:

Accepted Answer

A)  provide protection for consumers from big businesses. 
B)  oversee the marketing industry. 
C)  enforce antitrust laws and protect businesses from one another. 
D)  regulate advertising and marketing communications. 
A)  provide protection for consumers from big businesses. 
B)  oversee the marketing industry. 
C)  enforce antitrust laws and protect businesses from one another. 
D)  regulate advertising and marketing communications.

Question 18

Identify the primary industry agencies that assist in regulating the marketing and advertising industry. Explain the primary function of each.

Accepted Answer

The Council of Better Business Bureaus c

Question 19

Recently the FTC investigated bloggers who were being sponsored to pitch products. The FTC ruled that the blogger must disclose any type of compensation that is received. This is an example of a:

Accepted Answer

A)  cease and desist order. 
B)  consent order. 
C)  corrective advertising order. 
D)  trade regulation ruling. 
A)  cease and desist order. 
B)  consent order. 
C)  corrective advertising order. 
D)  trade regulation ruling.

Question 20

To influence purchase decisions, purchasing agents and other members of a buying organization are often the recipients of gifts, meals, entertainment, and free trips.

Accepted Answer

A) True 
 B)False

Which industry agency monitors all forms of advertising directed toward children?

When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is ________ marketing.

If Isabelle contacted a local Better Business Bureau about a particular landscaping service, she would receive a:

The United States and many Western countries use the form of law known as ________ law.

When a statement is made that is deemed to be puffery, the concept of substantiation applies.

The FTC test of substantiation requires:

Anyone can file a complaint to the FTC concerning what someone deems to be a deceptive or misleading advertising or marketing practice.

Indirect ambush marketing occurs when:

Cases filed with one of the agencies in the Council of Better Business Bureaus are normally heard sooner and are less costly than cases filed with the FTC.

The agency with the greatest degree of jurisdiction over marketing and advertising is the:

In Islamic countries, the form of law that is used is called theocratic law.

If the NARB rules against an advertiser, it will issue an order that will be very similar to a:

Concerns and criticisms regarding advertising include all of the following except advertising:

The philosophy that suggests a balance of a variety of urges throughout life is best is:

The NAD of the Council of Better Business Bureaus becomes involved in all of the following except:

When a consent order issued by the Federal Trade Commission is signed, the company has agreed to a corrective advertising program.

The original role of the FTC was to:

Identify the primary industry agencies that assist in regulating the marketing and advertising industry. Explain the primary function of each.

Recently the FTC investigated bloggers who were being sponsored to pitch products. The FTC ruled that the blogger must disclose any type of compensation that is received. This is an example of a:

To influence purchase decisions, purchasing agents and other members of a buying organization are often the recipients of gifts, meals, entertainment, and free trips.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters

Exam 14: Regulations and Ethical Concerns

Which industry agency monitors all forms of advertising directed toward children?

When a company designs a promotion or event near a major sporting event to capitalize on the attendees to the event without being an official sponsor, it is ________ marketing.

If Isabelle contacted a local Better Business Bureau about a particular landscaping service, she would receive a:

The United States and many Western countries use the form of law known as ________ law.

When a statement is made that is deemed to be puffery, the concept of substantiation applies.

The FTC test of substantiation requires:

Anyone can file a complaint to the FTC concerning what someone deems to be a deceptive or misleading advertising or marketing practice.

Indirect ambush marketing occurs when:

Cases filed with one of the agencies in the Council of Better Business Bureaus are normally heard sooner and are less costly than cases filed with the FTC.

The agency with the greatest degree of jurisdiction over marketing and advertising is the:

In Islamic countries, the form of law that is used is called theocratic law.

If the NARB rules against an advertiser, it will issue an order that will be very similar to a:

Concerns and criticisms regarding advertising include all of the following except advertising:

The philosophy that suggests a balance of a variety of urges throughout life is best is:

The NAD of the Council of Better Business Bureaus becomes involved in all of the following except:

When a consent order issued by the Federal Trade Commission is signed, the company has agreed to a corrective advertising program.

The original role of the FTC was to:

Identify the primary industry agencies that assist in regulating the marketing and advertising industry. Explain the primary function of each.

Recently the FTC investigated bloggers who were being sponsored to pitch products. The FTC ruled that the blogger must disclose any type of compensation that is received. This is an example of a:

To influence purchase decisions, purchasing agents and other members of a buying organization are often the recipients of gifts, meals, entertainment, and free trips.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters