Question 1

All of the following are trends impacting the use of integrated advertising and marketing communications except:

Accepted Answer

A)  explosion of digital media. 
B)  increases in perceptions of brand power. 
C)  changes in channel power. 
D)  increase in global competition. 
A)  explosion of digital media. 
B)  increases in perceptions of brand power. 
C)  changes in channel power. 
D)  increase in global competition.

Question 2

Marketing account executives are facing increasing pressures related to:

Accepted Answer

A)  accountability. 
B)  affordability. 
C)  accessibility. 
D)  applicability. 
A)  accountability. 
B)  affordability. 
C)  accessibility. 
D)  applicability.

Question 3

In terms of integration of media platforms, focusing on completing a task such as looking up a retail store online then using a mobile app to locate the store while driving to it is:

Accepted Answer

A)  content grazing. 
B)  investigative spider-webbing. 
C)  social spider-webbing. 
D)  quantum journey. 
A)  content grazing. 
B)  investigative spider-webbing. 
C)  social spider-webbing. 
D)  quantum journey.

Question 4

The GIMC approach is easier to apply when a company relies on the adaptation strategy for its global expansion.

Accepted Answer

A) True 
 B)False

Question 5

Describe brand parity.

Accepted Answer

Brand parity is the situation

Question 6

Michael buys electronic items from the closest retail store because he doesn't think there is much of a difference between brands. This is an example of:

Accepted Answer

A)  a poor quality IMC program. 
B)  standardization. 
C)  marketing integration. 
D)  brand parity. 
A)  a poor quality IMC program. 
B)  standardization. 
C)  marketing integration. 
D)  brand parity.

Question 7

An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of:

Accepted Answer

A)  marketing myopia. 
B)  standardization. 
C)  adaptation. 
D)  accountability. 
A)  marketing myopia. 
B)  standardization. 
C)  adaptation. 
D)  accountability.

Question 8

Consumers still spend more time, on the average, watching television than they do in front of other types of screens, such as tablets and computers.

Accepted Answer

A) True 
 B)False

Question 9

In terms of integration of media platforms, social spider-webbing occurs when consumers share content or information across multiple devices.

Accepted Answer

A) True 
 B)False

Question 10

Digital marketing seeks to:

Accepted Answer

A)  reach consumers when they are not busy. 
B)  replace television as the primary method of advertising. 
C)  create experiences with a brand rather than mere purchases with little or no emotion. 
D)  decrease the level of brand parity through interactive advertising. 
A)  reach consumers when they are not busy. 
B)  replace television as the primary method of advertising. 
C)  create experiences with a brand rather than mere purchases with little or no emotion. 
D)  decrease the level of brand parity through interactive advertising.

Question 11

Kraft Foods has cut traditional advertising dollars and shifted the money to digital media. This illustrates the emerging trend of:

Accepted Answer

A)  emphasis on customer engagement. 
B)  increases in perception of brand parity. 
C)  explosion of digital media. 
D)  integration of media platforms. 
A)  emphasis on customer engagement. 
B)  increases in perception of brand parity. 
C)  explosion of digital media. 
D)  integration of media platforms.

Question 12

All of the following are examples of customer contact points except:

Accepted Answer

A)  a brand's website. 
B)  a friend who recommends a brand. 
C)  a brand's Instagram page. 
D)  a sales clerk at a retail store. 
A)  a brand's website. 
B)  a friend who recommends a brand. 
C)  a brand's Instagram page. 
D)  a sales clerk at a retail store.

Question 13

Describe the Miracle Whip "love" and "hate" campaign using the elements of the communications model.

Accepted Answer

The Miracle Whip brand and mcgarrybowen

Question 14

Which is an example of feedback in a marketing channel?

Accepted Answer

A)  New product development 
B)  A customer complaint 
C)  A decision to begin international operations 
D)  Removing a product from the market 
A)  New product development 
B)  A customer complaint 
C)  A decision to begin international operations 
D)  Removing a product from the market

Question 15

Traditionally, the marketing mix consisted of advertising, sales promotions, digital marketing and personal selling activities.

Accepted Answer

A) True 
 B)False

Question 16

Describe contact points.

Accepted Answer

A contact point is any place in which th

Question 17

Traditional media channels include all of the following except:

Accepted Answer

A)  television. 
B)  radio. 
C)  outdoor. 
D)  internet. 
A)  television. 
B)  radio. 
C)  outdoor. 
D)  internet.

Question 18

An example of adaptation in global marketing communications is:

Accepted Answer

A)  Ford using the same advertising campaign theme in all of its global markets. 
B)  not selling the McRib sandwich in Israel because it violates religious practices. 
C)  printing ads only in English for European countries. 
D)  using direct mail. 
A)  Ford using the same advertising campaign theme in all of its global markets. 
B)  not selling the McRib sandwich in Israel because it violates religious practices. 
C)  printing ads only in English for European countries. 
D)  using direct mail.

Question 19

In IMC planning, marketing strategies guide the day-by-day activities of the marketing plan.

Accepted Answer

A) True 
 B)False

Question 20

When Sean shops for an automobile, which are the senders in the communication process?

Accepted Answer

A)  Honda and Toyota 
B)  NBC and CSPAN 
C)  The New York Times and the Chicago Sun Times 
D)  A website and social media. 
A)  Honda and Toyota 
B)  NBC and CSPAN 
C)  The New York Times and the Chicago Sun Times 
D)  A website and social media.

All of the following are trends impacting the use of integrated advertising and marketing communications except:

Marketing account executives are facing increasing pressures related to:

In terms of integration of media platforms, focusing on completing a task such as looking up a retail store online then using a mobile app to locate the store while driving to it is:

The GIMC approach is easier to apply when a company relies on the adaptation strategy for its global expansion.

Describe brand parity.

Michael buys electronic items from the closest retail store because he doesn't think there is much of a difference between brands. This is an example of:

An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of:

Consumers still spend more time, on the average, watching television than they do in front of other types of screens, such as tablets and computers.

In terms of integration of media platforms, social spider-webbing occurs when consumers share content or information across multiple devices.

Digital marketing seeks to:

Kraft Foods has cut traditional advertising dollars and shifted the money to digital media. This illustrates the emerging trend of:

All of the following are examples of customer contact points except:

Describe the Miracle Whip "love" and "hate" campaign using the elements of the communications model.

Which is an example of feedback in a marketing channel?

Traditionally, the marketing mix consisted of advertising, sales promotions, digital marketing and personal selling activities.

Describe contact points.

Traditional media channels include all of the following except:

An example of adaptation in global marketing communications is:

In IMC planning, marketing strategies guide the day-by-day activities of the marketing plan.

When Sean shops for an automobile, which are the senders in the communication process?

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 1: Integrated Marketing Communications

All of the following are trends impacting the use of integrated advertising and marketing communications except:

Marketing account executives are facing increasing pressures related to:

In terms of integration of media platforms, focusing on completing a task such as looking up a retail store online then using a mobile app to locate the store while driving to it is:

The GIMC approach is easier to apply when a company relies on the adaptation strategy for its global expansion.

Describe brand parity.

Michael buys electronic items from the closest retail store because he doesn't think there is much of a difference between brands. This is an example of:

An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of:

Consumers still spend more time, on the average, watching television than they do in front of other types of screens, such as tablets and computers.

In terms of integration of media platforms, social spider-webbing occurs when consumers share content or information across multiple devices.

Digital marketing seeks to:

Kraft Foods has cut traditional advertising dollars and shifted the money to digital media. This illustrates the emerging trend of:

All of the following are examples of customer contact points except:

Describe the Miracle Whip "love" and "hate" campaign using the elements of the communications model.

Which is an example of feedback in a marketing channel?

Traditionally, the marketing mix consisted of advertising, sales promotions, digital marketing and personal selling activities.

Describe contact points.

Traditional media channels include all of the following except:

An example of adaptation in global marketing communications is:

In IMC planning, marketing strategies guide the day-by-day activities of the marketing plan.

When Sean shops for an automobile, which are the senders in the communication process?

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters