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    Integrated Advertising Promotion Study Set 1
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    Exam 1: Integrated Marketing Communications
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    An Example of Standardization Is
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An Example of Standardization Is

Question 10

Question 10

Multiple Choice

An example of standardization is:


A) Pepsi using the same theme in all of its global markets.
B) using women with their faces covered in ads for Islamic countries.
C) developing a website in several languages.
D) using local salespeople in a global market.

Correct Answer:

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