Question 1

It is unusual for a company that sells multiple goods or services to solicit customer-generated reviews of those items.

Accepted Answer

A) True 
 B)False

Question 2

The primary marketing tactics being used with Instagram are contests and crowdsourcing of photos and videos.

Accepted Answer

A) True 
 B)False

Question 3

The type of blog that offers a brand the least control over posted content as well as visitor comments is:

Accepted Answer

A)  a branded blog created by the brand. 
B)  a blog that is sponsored by the brand. 
C)  an individual's blog that has no affiliation with any brand. 
D)  a blog that is sponsored, but by a different company. 
A)  a branded blog created by the brand. 
B)  a blog that is sponsored by the brand. 
C)  an individual's blog that has no affiliation with any brand. 
D)  a blog that is sponsored, but by a different company.

Question 4

Social media marketing is:

Accepted Answer

A)  the utilization of social media and/or social networks to market a product, company, or brand. 
B)  a social structure of individuals and/or organizations that are tied together in some manner. 
C)  a website that focuses on a specific interest, hobby, or demographic group. 
D)  any digital tool or venue that allows individuals to socialize on the web. 
A)  the utilization of social media and/or social networks to market a product, company, or brand. 
B)  a social structure of individuals and/or organizations that are tied together in some manner. 
C)  a website that focuses on a specific interest, hobby, or demographic group. 
D)  any digital tool or venue that allows individuals to socialize on the web.

Question 5

Approximately two-thirds of internet users have a profile on:

Accepted Answer

A)  Facebook. 
B)  Twitter. 
C)  Instagram. 
D)  Pinterest. 
A)  Facebook. 
B)  Twitter. 
C)  Instagram. 
D)  Pinterest.

Question 6

Discuss the social media marketing strategies being used by brands today.

Accepted Answer

Because of the newness of social media m

Question 7

Any digital tool or venue that allows individuals to socialize on the web is:

Accepted Answer

A)  social media marketing. 
B)  social media. 
C)  a social network. 
D)  social bookmarking. 
A)  social media marketing. 
B)  social media. 
C)  a social network. 
D)  social bookmarking.

Question 8

Cookies on computers allow a brand to track how many individuals arrive at a brand's website from social media networks versus other website pages.

Accepted Answer

A) True 
 B)False

Question 9

The website or social media site most likely to influence purchases is:

Accepted Answer

A)  brand websites. 
B)  blogs. 
C)  retail websites. 
D)  Facebook. 
A)  brand websites. 
B)  blogs. 
C)  retail websites. 
D)  Facebook.

Question 10

If a company wants to learn what consumers truly think about its brands, the place where the most honest comments and postings will be found is:

Accepted Answer

A)  a branded blog created by the brand. 
B)  a blog that is sponsored by the brand. 
C)  an individual's blog that has no affiliation with any brand. 
D)  a blog that is sponsored, but by a different company. 
A)  a branded blog created by the brand. 
B)  a blog that is sponsored by the brand. 
C)  an individual's blog that has no affiliation with any brand. 
D)  a blog that is sponsored, but by a different company.

Question 11

Give a broad overview of YouTube. Identify current trends in consumer video sharing.

Accepted Answer

YouTube is the fastest growing social me

Question 12

Effective real-time marketing requires on-the-spot strategic planning during the time an event occurs.

Accepted Answer

A) True 
 B)False

Question 13

The concept of real-time marketing within social media originated with:

Accepted Answer

A)  the war room assembled by Adobe during the 2014 Super Bowl game. 
B)  Oreo cookies during the blackout in the 2013 Super Bowl game. 
C)  Starbuck's tweet offers during a Northeast blizzard in 2013. 
D)  McDonald's tracking of 3 million conversations each month and deploying strategic response messages. 
A)  the war room assembled by Adobe during the 2014 Super Bowl game. 
B)  Oreo cookies during the blackout in the 2013 Super Bowl game. 
C)  Starbuck's tweet offers during a Northeast blizzard in 2013. 
D)  McDonald's tracking of 3 million conversations each month and deploying strategic response messages.

Question 14

A blog produced by a brand offers the firm's marketing personnel, as well as visitors, the most freedom in posting material and making comments.

Accepted Answer

A) True 
 B)False

Question 15

Retweets on Twitter are important to brands because they represent word-of-mouth recommendations from one person to others.

Accepted Answer

A) True 
 B)False

Question 16

In analyzing the reach of a brand in social media, it is important to know all of the following except:

Accepted Answer

A)  the buzz sentiment, whether it is positive or negative. 
B)  the trend, if it is increasing, declining, or remaining constant. 
C)  whether the fans are active or passive. 
D)  the number of fans, friends, and followers. 
A)  the buzz sentiment, whether it is positive or negative. 
B)  the trend, if it is increasing, declining, or remaining constant. 
C)  whether the fans are active or passive. 
D)  the number of fans, friends, and followers.

Question 17

If the JD Bank brand was mentioned a total of 723 times in social media during the month of May. This is a measure of:

Accepted Answer

A)  buzz frequency. 
B)  frequency. 
C)  reach. 
D)  brand buzz. 
A)  buzz frequency. 
B)  frequency. 
C)  reach. 
D)  brand buzz.

Question 18

Approximately 42 percent of online consumers use multiple social networking sites.

Accepted Answer

A) True 
 B)False

Question 19

Amy sees a post on the Philadelphia Cream Cheese Facebook page and clicks on it. She is taken to the brand's website and to a recipe she wants to download. In terms of social media metrics, this would be counted as part of the:

Accepted Answer

A)  Facebook share count. 
B)  clickthrough rate to the brand's website. 
C)  reach measure. 
D)  brand buzz score. 
A)  Facebook share count. 
B)  clickthrough rate to the brand's website. 
C)  reach measure. 
D)  brand buzz score.

Question 20

Social media is:

Accepted Answer

A)  the utilization of social media and/or social networks to market a product, company, or brand. 
B)  a social structure of individuals and/or organizations that are tied together in some manner. 
C)  a website that focuses on a specific interest, hobby, or demographic group. 
D)  any digital tool or venue that allows individuals to socialize on the web. 
A)  the utilization of social media and/or social networks to market a product, company, or brand. 
B)  a social structure of individuals and/or organizations that are tied together in some manner. 
C)  a website that focuses on a specific interest, hobby, or demographic group. 
D)  any digital tool or venue that allows individuals to socialize on the web.

It is unusual for a company that sells multiple goods or services to solicit customer-generated reviews of those items.

The primary marketing tactics being used with Instagram are contests and crowdsourcing of photos and videos.

The type of blog that offers a brand the least control over posted content as well as visitor comments is:

Social media marketing is:

Approximately two-thirds of internet users have a profile on:

Discuss the social media marketing strategies being used by brands today.

Any digital tool or venue that allows individuals to socialize on the web is:

Cookies on computers allow a brand to track how many individuals arrive at a brand's website from social media networks versus other website pages.

The website or social media site most likely to influence purchases is:

If a company wants to learn what consumers truly think about its brands, the place where the most honest comments and postings will be found is:

Give a broad overview of YouTube. Identify current trends in consumer video sharing.

Effective real-time marketing requires on-the-spot strategic planning during the time an event occurs.

The concept of real-time marketing within social media originated with:

A blog produced by a brand offers the firm's marketing personnel, as well as visitors, the most freedom in posting material and making comments.

Retweets on Twitter are important to brands because they represent word-of-mouth recommendations from one person to others.

In analyzing the reach of a brand in social media, it is important to know all of the following except:

If the JD Bank brand was mentioned a total of 723 times in social media during the month of May. This is a measure of:

Approximately 42 percent of online consumers use multiple social networking sites.

Amy sees a post on the Philadelphia Cream Cheese Facebook page and clicks on it. She is taken to the brand's website and to a recipe she wants to download. In terms of social media metrics, this would be counted as part of the:

Social media is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 9: Social Media

It is unusual for a company that sells multiple goods or services to solicit customer-generated reviews of those items.

The primary marketing tactics being used with Instagram are contests and crowdsourcing of photos and videos.

The type of blog that offers a brand the least control over posted content as well as visitor comments is:

Social media marketing is:

Approximately two-thirds of internet users have a profile on:

Discuss the social media marketing strategies being used by brands today.

Any digital tool or venue that allows individuals to socialize on the web is:

Cookies on computers allow a brand to track how many individuals arrive at a brand's website from social media networks versus other website pages.

The website or social media site most likely to influence purchases is:

If a company wants to learn what consumers truly think about its brands, the place where the most honest comments and postings will be found is:

Give a broad overview of YouTube. Identify current trends in consumer video sharing.

Effective real-time marketing requires on-the-spot strategic planning during the time an event occurs.

The concept of real-time marketing within social media originated with:

A blog produced by a brand offers the firm's marketing personnel, as well as visitors, the most freedom in posting material and making comments.

Retweets on Twitter are important to brands because they represent word-of-mouth recommendations from one person to others.

In analyzing the reach of a brand in social media, it is important to know all of the following except:

If the JD Bank brand was mentioned a total of 723 times in social media during the month of May. This is a measure of:

Approximately 42 percent of online consumers use multiple social networking sites.

Amy sees a post on the Philadelphia Cream Cheese Facebook page and clicks on it. She is taken to the brand's website and to a recipe she wants to download. In terms of social media metrics, this would be counted as part of the:

Social media is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters