Exam 9: Social Media

If Comcast wants to reach minorities, especially African-Americans and Hispanics, the best social media networking site is:

A measure of the number of fans, friends, or followers a brand has in social media is:

Wholly Guacamole built its brand name and sales by leveraging social media and building an effective direct response marketing program.

After General Mills received immediate, fierce, and racist comments about its Cheerios ad featuring a mixed-race couple, General Mills:

While social media marketing can increase sales and build brand loyalty, the primary objective for social media marketing should be to engage fans with the brand.

During a recent blizzard, Starbuck's sent messages on Facebook and Twitter that focused on a warm cup of coffee. This is an example of the social media strategy of:

Issues faced in implementing an international social media marketing campaign include all of the following except:

If a fan makes raving positive comments about a brand in social media, that fan should be recruited as a brand advocate.

The idea of real-time marketing did not exist prior to the famous blackout during the Super Bowl game of 2013.

Content seeding by brands can be any type of incentive that offers information, uniqueness, novelty, or financial benefits.

By 2017 experts believe YouTube will have more views, likes, and shares than either Facebook or Twitter.

Most search engines examine the number of brand mentions in social media.

Consumer-generated reviews can provide valuable information that a company can use to develop a marketing plan, make product modifications, and enhance service strategies.

The best approach to negative comments on a blog is for the brand to immediately delete the comment before other consumers see it.

In listening to social chatter, brands should consider only the positive comments.

Social media strategies currently used by brands include all of the following except:

Primary Instagram users tend to have all of the following demographic characteristics except:

What is viral marketing and what are the keys to a successful viral campaign?

Why are brands engaging in social media marketing?

Despite its changing demographics, Facebook remains an attractive social media network for advertisers because: