Question 1

Using the internet to promote and attract consumers to a particular website is brand spiraling.

Accepted Answer

A) True 
 B)False

Question 2

Dwell time is higher but dwell rate is lower when video ads are placed beside content on a website.

Accepted Answer

A) True 
 B)False

Question 3

In terms of the internet evolution, Web 4.0:

Accepted Answer

A)  creates static content that includes customer involvement. 
B)  generates instant communication that helped improve customer service. 
C)  creates online communities that connect buyers and sellers. 
D)  features brand engagement, social media, and customer-generated reviews. 
A)  creates static content that includes customer involvement. 
B)  generates instant communication that helped improve customer service. 
C)  creates online communities that connect buyers and sellers. 
D)  features brand engagement, social media, and customer-generated reviews.

Question 4

The primary objective of action codes, such as QR codes, is to engage consumers in some way with the brand.

Accepted Answer

A) True 
 B)False

Question 5

Marketers must now develop different digital marketing strategies for each type of screen.

Accepted Answer

A) True 
 B)False

Question 6

Forever 21 offering an easy "how to measure" chart on its website is an example of a ________ e-commerce incentive.

Accepted Answer

A)  financial 
B)  convenience 
C)  value-added 
D)  cyberbait 
A)  financial 
B)  convenience 
C)  value-added 
D)  cyberbait

Question 7

Companies can enhance the SEO results with paid search insertions by:

Accepted Answer

A)  placing the ads on the first page that comes up when a search is initiated. 
B)  developing a cooperative program with the search engine companies. 
C)  registering with various search engines in order to have the site indexed. 
D)  developing key words and phrases that will increase organic search results. 
A)  placing the ads on the first page that comes up when a search is initiated. 
B)  developing a cooperative program with the search engine companies. 
C)  registering with various search engines in order to have the site indexed. 
D)  developing key words and phrases that will increase organic search results.

Question 8

Which location-based advertising method incorporates audience behaviors and characteristics to reach individuals on their mobile devices with the exact brand and nature of the ad determined by the person's location?

Accepted Answer

A)  Audience targeting 
B)  Geo-aware advertising 
C)  Geo-fencing 
D)  Geo-targeting by DMA 
A)  Audience targeting 
B)  Geo-aware advertising 
C)  Geo-fencing 
D)  Geo-targeting by DMA

Question 9

Search engine optimization can be reached in all of the following ways except:

Accepted Answer

A)  paid search insertions on search engines. 
B)  paid banner ads on other companies' websites. 
C)  increase identification through the natural, or organic, emergence of a site on a search engine. 
D)  paid search ads. 
A)  paid search insertions on search engines. 
B)  paid banner ads on other companies' websites. 
C)  increase identification through the natural, or organic, emergence of a site on a search engine. 
D)  paid search ads.

Question 10

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

Accepted Answer

A) True 
 B)False

Question 11

One method of search advertising is through paid search insertion ads that appear on the computer screen when certain products or information is sought through typing in key search words.

Accepted Answer

A) True 
 B)False

Question 12

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

Accepted Answer

A) True 
 B)False

Question 13

While many e-commerce sites allow customer reviews and feedback, most immediately delete any negative comments or screen comments prior to posting to prevent negative comments from appearing.

Accepted Answer

A) True 
 B)False

Question 14

What is interactive marketing and what are the primary interactive marketing programs?

Accepted Answer

Interactive marketing is the development

Question 15

The primary motive for a company to post cause-related videos on its brand channel is to generate goodwill with consumers.

Accepted Answer

A) True 
 B)False

Question 16

A low percentage of online shoppers abandon shopping carts prior to checkout.

Accepted Answer

A) True 
 B)False

Question 17

Online ads that are presented only to individuals who log on to a website within a particular region are called:

Accepted Answer

A)  targeted widgets. 
B)  location-based widgets. 
C)  automated exchange systems. 
D)  behavioral targeted applications. 
A)  targeted widgets. 
B)  location-based widgets. 
C)  automated exchange systems. 
D)  behavioral targeted applications.

Question 18

Duracell has posted on its YouTube channel videos telling the personal story of firefighters and other emergency personnel. Which video digital marketing tactic is Duracell using?

Accepted Answer

A)  Creating video ads 
B)  Posting of television ads 
C)  Producing cause-related videos 
D)  Producing information videos 
A)  Creating video ads 
B)  Posting of television ads 
C)  Producing cause-related videos 
D)  Producing information videos

Question 19

Value-added incentives are designed to:

Accepted Answer

A)  attract attention. 
B)  provide shipment information. 
C)  change purchasing habits over the long term. 
D)  change short-term buying decisions. 
A)  attract attention. 
B)  provide shipment information. 
C)  change purchasing habits over the long term. 
D)  change short-term buying decisions.

Question 20

Personalization and customization are part of an e-commerce's:

Accepted Answer

A)  channel integration strategy. 
B)  web analytics. 
C)  cyber security. 
D)  brand engagement strategy. 
A)  channel integration strategy. 
B)  web analytics. 
C)  cyber security. 
D)  brand engagement strategy.

Using the internet to promote and attract consumers to a particular website is brand spiraling.

Dwell time is higher but dwell rate is lower when video ads are placed beside content on a website.

In terms of the internet evolution, Web 4.0:

The primary objective of action codes, such as QR codes, is to engage consumers in some way with the brand.

Marketers must now develop different digital marketing strategies for each type of screen.

Forever 21 offering an easy "how to measure" chart on its website is an example of a ________ e-commerce incentive.

Companies can enhance the SEO results with paid search insertions by:

Which location-based advertising method incorporates audience behaviors and characteristics to reach individuals on their mobile devices with the exact brand and nature of the ad determined by the person's location?

Search engine optimization can be reached in all of the following ways except:

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

One method of search advertising is through paid search insertion ads that appear on the computer screen when certain products or information is sought through typing in key search words.

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

While many e-commerce sites allow customer reviews and feedback, most immediately delete any negative comments or screen comments prior to posting to prevent negative comments from appearing.

What is interactive marketing and what are the primary interactive marketing programs?

The primary motive for a company to post cause-related videos on its brand channel is to generate goodwill with consumers.

A low percentage of online shoppers abandon shopping carts prior to checkout.

Online ads that are presented only to individuals who log on to a website within a particular region are called:

Duracell has posted on its YouTube channel videos telling the personal story of firefighters and other emergency personnel. Which video digital marketing tactic is Duracell using?

Value-added incentives are designed to:

Personalization and customization are part of an e-commerce's:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

Using the internet to promote and attract consumers to a particular website is brand spiraling.

Dwell time is higher but dwell rate is lower when video ads are placed beside content on a website.

In terms of the internet evolution, Web 4.0:

The primary objective of action codes, such as QR codes, is to engage consumers in some way with the brand.

Marketers must now develop different digital marketing strategies for each type of screen.

Forever 21 offering an easy "how to measure" chart on its website is an example of a ________ e-commerce incentive.

Companies can enhance the SEO results with paid search insertions by:

Which location-based advertising method incorporates audience behaviors and characteristics to reach individuals on their mobile devices with the exact brand and nature of the ad determined by the person's location?

Search engine optimization can be reached in all of the following ways except:

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

One method of search advertising is through paid search insertion ads that appear on the computer screen when certain products or information is sought through typing in key search words.

The lack of results with digital marketing has led some companies to shift more dollars to broadcast media and direct response marketing.

While many e-commerce sites allow customer reviews and feedback, most immediately delete any negative comments or screen comments prior to posting to prevent negative comments from appearing.

What is interactive marketing and what are the primary interactive marketing programs?

The primary motive for a company to post cause-related videos on its brand channel is to generate goodwill with consumers.

A low percentage of online shoppers abandon shopping carts prior to checkout.

Online ads that are presented only to individuals who log on to a website within a particular region are called:

Duracell has posted on its YouTube channel videos telling the personal story of firefighters and other emergency personnel. Which video digital marketing tactic is Duracell using?

Value-added incentives are designed to:

Personalization and customization are part of an e-commerce's:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters