Question 1

For email campaigns, web analytics is the process of analyzing all of the following except:

Accepted Answer

A)  where consumers went on a brand's website. 
B)  what consumers did within the website. 
C)  how the individual feels about the website. 
D)  what other sites were visited by the individual. 
A)  where consumers went on a brand's website. 
B)  what consumers did within the website. 
C)  how the individual feels about the website. 
D)  what other sites were visited by the individual.

Question 2

Successful email marketing campaigns must include all of the following except:

Accepted Answer

A)  search engine optimization to draw individuals to the website. 
B)  integration with the other marketing channels. 
C)  a basis in web analytics. 
D)  correlate with the firm's website. 
A)  search engine optimization to draw individuals to the website. 
B)  integration with the other marketing channels. 
C)  a basis in web analytics. 
D)  correlate with the firm's website.

Question 3

Mobile marketing provides a social device that links individuals to social networks where they can post comments, pictures, and videos as well as read the thoughts of others.

Accepted Answer

A) True 
 B)False

Question 4

To be successful, an email marketing program does not need to be integrated with other channels, because it is a stand-alone process.

Accepted Answer

A) True 
 B)False

Question 5

Identify the various types of mobile marketing strategies.

Accepted Answer

Mobile marketing strategies in

Question 6

The advantage of using sponsored content is that companies have more control over the content than with the company's branded content.

Accepted Answer

A) True 
 B)False

Question 7

On average, individuals spend over 4 hours per day using some type of mobile device.

Accepted Answer

A) True 
 B)False

Question 8

All of the following are problems faced in international e-commerce except:

Accepted Answer

A)  cultural differences. 
B)  global shipping and infrastructure deficiencies. 
C)  varying degree of internet capabilities. 
D)  population shifts within other countries. 
A)  cultural differences. 
B)  global shipping and infrastructure deficiencies. 
C)  varying degree of internet capabilities. 
D)  population shifts within other countries.

Question 9

The majority of all web traffic begins at a(n):

Accepted Answer

A)  company's front page. 
B)  individual's email site. 
C)  neutral site. 
D)  search engine. 
A)  company's front page. 
B)  individual's email site. 
C)  neutral site. 
D)  search engine.

Question 10

Web analytics allow a company to develop email campaigns that offer the greatest chance of response.

Accepted Answer

A) True 
 B)False

Question 11

Branded content should be updated regularly, which according to most experts should be:

Accepted Answer

A)  2 to 3 times per day. 
B)  once a week. 
C)  2 to 3 times per week. 
D)  2 to 3 times per month. 
A)  2 to 3 times per day. 
B)  once a week. 
C)  2 to 3 times per week. 
D)  2 to 3 times per month.

Question 12

If someone in Chicago who has given permission receives a targeted message on his mobile device, it is which location-based advertising method?

Accepted Answer

A)  Audience targeting 
B)  Geo-aware advertising 
C)  Geo-fencing 
D)  Geo-targeting by DMA 
A)  Audience targeting 
B)  Geo-aware advertising 
C)  Geo-fencing 
D)  Geo-targeting by DMA

Question 13

Interactive marketing is:

Accepted Answer

A)  developing marketing messages that create two-way communication with customers. 
B)  providing interactive games for customers to play. 
C)  the ability of a website to visually display a product, such as clothes on a person. 
D)  when customers give permission for marketers to send emails and other types of. correspondence to them. 
A)  developing marketing messages that create two-way communication with customers. 
B)  providing interactive games for customers to play. 
C)  the ability of a website to visually display a product, such as clothes on a person. 
D)  when customers give permission for marketers to send emails and other types of. correspondence to them.

Question 14

Banner ads account for about half of all online advertising.

Accepted Answer

A) True 
 B)False

Question 15

All of the following are examples of value-added incentives designed to encourage web visitors, except:

Accepted Answer

A)  offering merchandise on the website that is not available in a catalog or in retail stores. 
B)  offering free shipping and handling. 
C)  weekly or daily tips on a topic meaningful to the web visitor. 
D)  personalizing products to individual consumers based on previous visits to the website and past purchases. 
A)  offering merchandise on the website that is not available in a catalog or in retail stores. 
B)  offering free shipping and handling. 
C)  weekly or daily tips on a topic meaningful to the web visitor. 
D)  personalizing products to individual consumers based on previous visits to the website and past purchases.

Question 16

Web 2.0 transformed traditional retailing by creating engagement between companies and customers.

Accepted Answer

A) True 
 B)False

Question 17

Brand spiraling involves using:

Accepted Answer

A)  various online advertising techniques to develop a brand. 
B)  interactive marketing methods to build Web traffic. 
C)  traditional media to promote and attract customers to a website. 
D)  viral and permission marketing coupled with database technologies. 
A)  various online advertising techniques to develop a brand. 
B)  interactive marketing methods to build Web traffic. 
C)  traditional media to promote and attract customers to a website. 
D)  viral and permission marketing coupled with database technologies.

Question 18

Confidence in e-commerce website security has increased as consumers become used to purchase products over the internet. Currently, approximately ________ percent of consumers have faith that web purchases are secure.

Accepted Answer

A)  40 
B)  55 
C)  66 
D)  75 
A)  40 
B)  55 
C)  66 
D)  75

Question 19

Kyra makes frequent purchases from the Victoria Secret website. She notices that each time she logs onto the site merchandise similar to what she has already purchased or looked at on previous visits to the site appears on the main page, often with special offers to make a purchase. This is an example of:

Accepted Answer

A)  personification. 
B)  web analytics. 
C)  channel integration. 
D)  customization. 
A)  personification. 
B)  web analytics. 
C)  channel integration. 
D)  customization.

Question 20

Branded content consists of providing useful information and product-use solutions to potential and current customers.

Accepted Answer

A) True 
 B)False

For email campaigns, web analytics is the process of analyzing all of the following except:

Successful email marketing campaigns must include all of the following except:

Mobile marketing provides a social device that links individuals to social networks where they can post comments, pictures, and videos as well as read the thoughts of others.

To be successful, an email marketing program does not need to be integrated with other channels, because it is a stand-alone process.

Identify the various types of mobile marketing strategies.

The advantage of using sponsored content is that companies have more control over the content than with the company's branded content.

On average, individuals spend over 4 hours per day using some type of mobile device.

All of the following are problems faced in international e-commerce except:

The majority of all web traffic begins at a(n):

Web analytics allow a company to develop email campaigns that offer the greatest chance of response.

Branded content should be updated regularly, which according to most experts should be:

If someone in Chicago who has given permission receives a targeted message on his mobile device, it is which location-based advertising method?

Interactive marketing is:

Banner ads account for about half of all online advertising.

All of the following are examples of value-added incentives designed to encourage web visitors, except:

Web 2.0 transformed traditional retailing by creating engagement between companies and customers.

Brand spiraling involves using:

Confidence in e-commerce website security has increased as consumers become used to purchase products over the internet. Currently, approximately ________ percent of consumers have faith that web purchases are secure.

Branded content consists of providing useful information and product-use solutions to potential and current customers.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

For email campaigns, web analytics is the process of analyzing all of the following except:

Successful email marketing campaigns must include all of the following except:

Mobile marketing provides a social device that links individuals to social networks where they can post comments, pictures, and videos as well as read the thoughts of others.

To be successful, an email marketing program does not need to be integrated with other channels, because it is a stand-alone process.

Identify the various types of mobile marketing strategies.

The advantage of using sponsored content is that companies have more control over the content than with the company's branded content.

On average, individuals spend over 4 hours per day using some type of mobile device.

All of the following are problems faced in international e-commerce except:

The majority of all web traffic begins at a(n):

Web analytics allow a company to develop email campaigns that offer the greatest chance of response.

Branded content should be updated regularly, which according to most experts should be:

If someone in Chicago who has given permission receives a targeted message on his mobile device, it is which location-based advertising method?

Interactive marketing is:

Banner ads account for about half of all online advertising.

All of the following are examples of value-added incentives designed to encourage web visitors, except:

Web 2.0 transformed traditional retailing by creating engagement between companies and customers.

Brand spiraling involves using:

Confidence in e-commerce website security has increased as consumers become used to purchase products over the internet. Currently, approximately ________ percent of consumers have faith that web purchases are secure.

Branded content consists of providing useful information and product-use solutions to potential and current customers.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters