Question 1

The internet is the ideal medium for interactive marketing because of the low cost per contact.

Accepted Answer

A) True 
 B)False

Question 2

What types of video tactics are available to firms?

Accepted Answer

Video tactics include 1) adver

Question 3

Online technologies allow company leaders to specify the target market they want to see a banner ad, such as females, ages 50+ with incomes above $50,000.

Accepted Answer

A) True 
 B)False

Question 4

Cultural adaptation software makes it possible to tailor a website to individual countries.

Accepted Answer

A) True 
 B)False

Question 5

To assess the effectiveness of digital marketing programs, Marketing Zen uses two metrics - a quantitative metric and a qualitative metric.

Accepted Answer

A) True 
 B)False

Question 6

Availability 24/7 is an example of a convenience incentive that can be used to attract people to an e-commerce site.

Accepted Answer

A) True 
 B)False

Question 7

According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except:

Accepted Answer

A)  identify the one word that describes the brand. 
B)  gain customer trust. 
C)  create a social media site. 
D)  cultivate an attitude of giving. 
A)  identify the one word that describes the brand. 
B)  gain customer trust. 
C)  create a social media site. 
D)  cultivate an attitude of giving.

Question 8

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

Accepted Answer

A) True 
 B)False

Question 9

Restaurants typically use the ________ method of location-based advertising.

Accepted Answer

A)  audience targeting 
B)  geo-aware advertising 
C)  geo-fencing 
D)  geo-targeting by DMA 
A)  audience targeting 
B)  geo-aware advertising 
C)  geo-fencing 
D)  geo-targeting by DMA

Question 10

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered ________ content.

Accepted Answer

A)  branded 
B)  sponsored 
C)  digital 
D)  social 
A)  branded 
B)  sponsored 
C)  digital 
D)  social

Question 11

Two keys to text message mobile advertising include careful timing of the message and using geo-targeting so only consumers close to the retailer or business receive the text.

Accepted Answer

A) True 
 B)False

Question 12

The internet bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.

Accepted Answer

A) True 
 B)False

Question 13

According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except:

Accepted Answer

A)  identify the one word that describes the brand. 
B)  develop an SEO strategy. 
C)  choose the best communication channels. 
D)  cultivate an attitude of giving. 
A)  identify the one word that describes the brand. 
B)  develop an SEO strategy. 
C)  choose the best communication channels. 
D)  cultivate an attitude of giving.

Question 14

A search engine is the primary method most consumers use to discover new websites and to search for information.

Accepted Answer

A) True 
 B)False

Question 15

Most consumers are tolerant of spam, which makes the creation of an email program easier.

Accepted Answer

A) True 
 B)False

Question 16

When Tide offers tips on how to get tough stains out of clothes, which type of incentive is being used?

Accepted Answer

A)  Financial 
B)  Convenience 
C)  Value-added 
D)  Supportive 
A)  Financial 
B)  Convenience 
C)  Value-added 
D)  Supportive

Question 17

Web 4.0 forced e-commerce firms to include real-time communication and engagement for consumers.

Accepted Answer

A) True 
 B)False

Question 18

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use all of the following strategies except:

Accepted Answer

A)  avoid the use of multiple cyberbaits to encourage sales. 
B)  make checkout easy without requiring a user name or password. 
C)  make it easy for customers to enter discount codes. 
D)  provide a safe and trustworthy checkout procedure. 
A)  avoid the use of multiple cyberbaits to encourage sales. 
B)  make checkout easy without requiring a user name or password. 
C)  make it easy for customers to enter discount codes. 
D)  provide a safe and trustworthy checkout procedure.

Question 19

Dwell time measures the percentage of impressions that result in users clicking on an online ad or mousing over the ad.

Accepted Answer

A) True 
 B)False

Question 20

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:

Accepted Answer

A)  audience targeting. 
B)  geo-aware advertising. 
C)  geo-fencing. 
D)  geo-targeting by DMA. 
A)  audience targeting. 
B)  geo-aware advertising. 
C)  geo-fencing. 
D)  geo-targeting by DMA.

The internet is the ideal medium for interactive marketing because of the low cost per contact.

What types of video tactics are available to firms?

Online technologies allow company leaders to specify the target market they want to see a banner ad, such as females, ages 50+ with incomes above $50,000.

Cultural adaptation software makes it possible to tailor a website to individual countries.

To assess the effectiveness of digital marketing programs, Marketing Zen uses two metrics - a quantitative metric and a qualitative metric.

Availability 24/7 is an example of a convenience incentive that can be used to attract people to an e-commerce site.

According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except:

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

Restaurants typically use the ________ method of location-based advertising.

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered ________ content.

Two keys to text message mobile advertising include careful timing of the message and using geo-targeting so only consumers close to the retailer or business receive the text.

The internet bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.

According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except:

A search engine is the primary method most consumers use to discover new websites and to search for information.

Most consumers are tolerant of spam, which makes the creation of an email program easier.

When Tide offers tips on how to get tough stains out of clothes, which type of incentive is being used?

Web 4.0 forced e-commerce firms to include real-time communication and engagement for consumers.

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use all of the following strategies except:

Dwell time measures the percentage of impressions that result in users clicking on an online ad or mousing over the ad.

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

The internet is the ideal medium for interactive marketing because of the low cost per contact.

What types of video tactics are available to firms?

Online technologies allow company leaders to specify the target market they want to see a banner ad, such as females, ages 50+ with incomes above $50,000.

Cultural adaptation software makes it possible to tailor a website to individual countries.

To assess the effectiveness of digital marketing programs, Marketing Zen uses two metrics - a quantitative metric and a qualitative metric.

Availability 24/7 is an example of a convenience incentive that can be used to attract people to an e-commerce site.

According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except:

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

Restaurants typically use the ________ method of location-based advertising.

If Toyota sponsors a blogger who is making a trek to all 50 states in his Toyota documenting it with text and photos, it is considered ________ content.

Two keys to text message mobile advertising include careful timing of the message and using geo-targeting so only consumers close to the retailer or business receive the text.

The internet bandwidth used by countries around the world has now been standardized allowing for easier global e-commerce activities.

According to Marketing Zen's Shama Kabani, developing an effective interactive marketing strategy involves all of the following activities except:

A search engine is the primary method most consumers use to discover new websites and to search for information.

Most consumers are tolerant of spam, which makes the creation of an email program easier.

When Tide offers tips on how to get tough stains out of clothes, which type of incentive is being used?

Web 4.0 forced e-commerce firms to include real-time communication and engagement for consumers.

To reduce customers from abandoning shopping carts on e-commerce sites, companies can use all of the following strategies except:

Dwell time measures the percentage of impressions that result in users clicking on an online ad or mousing over the ad.

Using real-time location data to deliver advertising messages based on a person's proximity to a retailer's location is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters