Question 1

While trust is one key to overcoming concerns about privacy and security, most consumers do not know information can be tracked and recorded and thus are not worried.

Accepted Answer

A) True 
 B)False

Question 2

A Nellymosser study revealed that the greatest usage of action codes in magazines was for:

Accepted Answer

A)  access to the brand's social media site. 
B)  downloading something free, such as a recipe. 
C)  videos. 
D)  discounts. 
A)  access to the brand's social media site. 
B)  downloading something free, such as a recipe. 
C)  videos. 
D)  discounts.

Question 3

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and price-based incentives.

Accepted Answer

A) True 
 B)False

Question 4

Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it:

Accepted Answer

A)  permits direct marketing that has been customized. 
B)  allows a company to personalize its website. 
C)  engages the consumer with the company and product in some way. 
D)  allows for modifying the product to fit the needs of the consumer. 
A)  permits direct marketing that has been customized. 
B)  allows a company to personalize its website. 
C)  engages the consumer with the company and product in some way. 
D)  allows for modifying the product to fit the needs of the consumer.

Question 5

The marketing team at Starbuck's could use location-based advertising to send coupon offers to individuals that are located within a few blocks of a Starbuck's outlet.

Accepted Answer

A) True 
 B)False

Question 6

Cindy has downloaded an app for Panera Bread on her mobile phone that alerts her to specials being offered. The app also identifies the nearest locations and directions to get there. This is an example of:

Accepted Answer

A)  branded content. 
B)  sponsored content. 
C)  geo-targeting. 
D)  behavioral targeting. 
A)  branded content. 
B)  sponsored content. 
C)  geo-targeting. 
D)  behavioral targeting.

Question 7

The best position for video ads to maximize click-through rate is:

Accepted Answer

A)  pre-roll. 
B)  mid-roll. 
C)  post-roll. 
D)  either mid-roll or post-roll. 
A)  pre-roll. 
B)  mid-roll. 
C)  post-roll. 
D)  either mid-roll or post-roll.

Question 8

The use of QR codes, watermarks, and 2D barcodes are all part of ________ marketing.

Accepted Answer

A)  Web 1.0 
B)  direct 
C)  mobile 
D)  embedded 
A)  Web 1.0 
B)  direct 
C)  mobile 
D)  embedded

Question 9

Instead of writing product reviews, many consumers now post video reviews of products and brands.

Accepted Answer

A) True 
 B)False

Question 10

What is behavioral targeting and what three methods are used?

Accepted Answer

Behavioral targeting uses web data to id

Question 11

Widgets are mini-applications embedded in a company's website to track a visitor's movements and activities while on the site.

Accepted Answer

A) True 
 B)False

Question 12

While e-commerce can increase international orders, many are turned away primarily because the company:

Accepted Answer

A)  does not understand the culture. 
B)  is focused on domestic business. 
C)  does not have a process in place to fill the order. 
D)  does not have an established global brand name. 
A)  does not understand the culture. 
B)  is focused on domestic business. 
C)  does not have a process in place to fill the order. 
D)  does not have an established global brand name.

Question 13

Brand spiraling is the practice of using interactive media to promote and attract consumers to an online website.

Accepted Answer

A) True 
 B)False

Question 14

Interactive marketing emphasizes the targeting of individuals with personalized information, and engages the customer with the product and company in some way.

Accepted Answer

A) True 
 B)False

Question 15

Of the following market segments, the best to target with an email campaign would be individuals:

Accepted Answer

A)  within a specific geographic area around a retail store. 
B)  who had purchased a competing brand. 
C)  who had visited a website for the first time. 
D)  who had abandoned a shopping cart with items in it. 
A)  within a specific geographic area around a retail store. 
B)  who had purchased a competing brand. 
C)  who had visited a website for the first time. 
D)  who had abandoned a shopping cart with items in it.

Question 16

Behavioral targeting can occur in all of the following ways, except based on:

Accepted Answer

A)  pages a person visits on the internet. 
B)  keyword searches or internet content read. 
C)  past visits from other individuals to a website. 
D)  a person's location and past purchase history. 
A)  pages a person visits on the internet. 
B)  keyword searches or internet content read. 
C)  past visits from other individuals to a website. 
D)  a person's location and past purchase history.

Question 17

Search engine optimization is the process of placing advertisements on search sites.

Accepted Answer

A) True 
 B)False

Question 18

Web 2.0 changed the ways consumers communicate and interacted with businesses.

Accepted Answer

A) True 
 B)False

Question 19

Jim has been on the internet searching for a boat and reading about the various brands. An ad pops up on the computer screen advertising a particular brand. This is an example of geo-targeting based on keyword searches or content read.

Accepted Answer

A) True 
 B)False

Question 20

Mini-applications embedded in banner ads that permit consumers access to dynamic content from external sources are called:

Accepted Answer

A)  SEOs. 
B)  widgets. 
C)  automated exchange systems. 
D)  personalized URLs. 
A)  SEOs. 
B)  widgets. 
C)  automated exchange systems. 
D)  personalized URLs.

While trust is one key to overcoming concerns about privacy and security, most consumers do not know information can be tracked and recorded and thus are not worried.

A Nellymosser study revealed that the greatest usage of action codes in magazines was for:

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and price-based incentives.

Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it:

The marketing team at Starbuck's could use location-based advertising to send coupon offers to individuals that are located within a few blocks of a Starbuck's outlet.

Cindy has downloaded an app for Panera Bread on her mobile phone that alerts her to specials being offered. The app also identifies the nearest locations and directions to get there. This is an example of:

The best position for video ads to maximize click-through rate is:

The use of QR codes, watermarks, and 2D barcodes are all part of ________ marketing.

Instead of writing product reviews, many consumers now post video reviews of products and brands.

What is behavioral targeting and what three methods are used?

Widgets are mini-applications embedded in a company's website to track a visitor's movements and activities while on the site.

While e-commerce can increase international orders, many are turned away primarily because the company:

Brand spiraling is the practice of using interactive media to promote and attract consumers to an online website.

Interactive marketing emphasizes the targeting of individuals with personalized information, and engages the customer with the product and company in some way.

Of the following market segments, the best to target with an email campaign would be individuals:

Behavioral targeting can occur in all of the following ways, except based on:

Search engine optimization is the process of placing advertisements on search sites.

Web 2.0 changed the ways consumers communicate and interacted with businesses.

Jim has been on the internet searching for a boat and reading about the various brands. An ad pops up on the computer screen advertising a particular brand. This is an example of geo-targeting based on keyword searches or content read.

Mini-applications embedded in banner ads that permit consumers access to dynamic content from external sources are called:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

While trust is one key to overcoming concerns about privacy and security, most consumers do not know information can be tracked and recorded and thus are not worried.

A Nellymosser study revealed that the greatest usage of action codes in magazines was for:

Three types of incentives used to encourage customers to make online purchases include financially-based incentives, convenience-based incentives, and price-based incentives.

Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it:

The marketing team at Starbuck's could use location-based advertising to send coupon offers to individuals that are located within a few blocks of a Starbuck's outlet.

Cindy has downloaded an app for Panera Bread on her mobile phone that alerts her to specials being offered. The app also identifies the nearest locations and directions to get there. This is an example of:

The best position for video ads to maximize click-through rate is:

The use of QR codes, watermarks, and 2D barcodes are all part of ________ marketing.

Instead of writing product reviews, many consumers now post video reviews of products and brands.

What is behavioral targeting and what three methods are used?

Widgets are mini-applications embedded in a company's website to track a visitor's movements and activities while on the site.

While e-commerce can increase international orders, many are turned away primarily because the company:

Brand spiraling is the practice of using interactive media to promote and attract consumers to an online website.

Interactive marketing emphasizes the targeting of individuals with personalized information, and engages the customer with the product and company in some way.

Of the following market segments, the best to target with an email campaign would be individuals:

Behavioral targeting can occur in all of the following ways, except based on:

Search engine optimization is the process of placing advertisements on search sites.

Web 2.0 changed the ways consumers communicate and interacted with businesses.

Jim has been on the internet searching for a boat and reading about the various brands. An ad pops up on the computer screen advertising a particular brand. This is an example of geo-targeting based on keyword searches or content read.

Mini-applications embedded in banner ads that permit consumers access to dynamic content from external sources are called:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters