Question 1

Online newsletters can be an effective way to engage consumers if the content is seen as useful and beneficial.

Accepted Answer

A) True 
 B)False

Question 2

Advertising to consumers where they are located through their mobile device is called:

Accepted Answer

A)  branded content. 
B)  sponsored content. 
C)  location-based advertising. 
D)  behavioral targeting. 
A)  branded content. 
B)  sponsored content. 
C)  location-based advertising. 
D)  behavioral targeting.

Question 3

Brand engagement typically focuses on direct mail and toll free numbers to drive customers to e-commerce sites to make purchases.

Accepted Answer

A) True 
 B)False

Question 4

Effective mobile marketing involves:

Accepted Answer

A)  utilizing web analytics to create targeted messages. 
B)  brand engagement through social media. 
C)  channel integration and brand engagement. 
D)  understanding the social and shopping nature of mobile phone owners. 
A)  utilizing web analytics to create targeted messages. 
B)  brand engagement through social media. 
C)  channel integration and brand engagement. 
D)  understanding the social and shopping nature of mobile phone owners.

Question 5

Firms can reduce costs when customers order over the internet in all of the following ways except:

Accepted Answer

A)  lower production costs in manufacturing the product. 
B)  reduced shipping costs since the customer pays for shipping. 
C)  decreased labor costs in stocking or restocking shelves. 
D)  lower sales costs since sales people are not used for the transaction. 
A)  lower production costs in manufacturing the product. 
B)  reduced shipping costs since the customer pays for shipping. 
C)  decreased labor costs in stocking or restocking shelves. 
D)  lower sales costs since sales people are not used for the transaction.

Question 6

Software, internet incompatibilities, and technical problems make international e-commerce more difficult.

Accepted Answer

A) True 
 B)False

Question 7

Blogs are often an effective way to engage with customers and potential customers.

Accepted Answer

A) True 
 B)False

Question 8

The format of online spending in the United States with the highest expenditure is ________ ads.

Accepted Answer

A)  media/video 
B)  banner 
C)  classified 
D)  search 
A)  media/video 
B)  banner 
C)  classified 
D)  search

Question 9

Another name for content marketing is:

Accepted Answer

A)  branded content. 
B)  sponsored content. 
C)  location-based advertising. 
D)  social content. 
A)  branded content. 
B)  sponsored content. 
C)  location-based advertising. 
D)  social content.

Question 10

With mobile advertising, geo-fencing utilizes real-time location to deliver advertising messages based on a person's proximity to a retail business.

Accepted Answer

A) True 
 B)False

Question 11

Approximately 75 percent of the U.S. population now watches videos on the internet.

Accepted Answer

A) True 
 B)False

Question 12

Geo-targeting is a form of mobile marketing that involves identifying retail outlets for consumers who wish to shop at a brick-and-mortar store.

Accepted Answer

A) True 
 B)False

Question 13

E-commerce focuses on selling goods or services on the internet.

Accepted Answer

A) True 
 B)False

Question 14

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

Accepted Answer

• Financial-based incentives such as fre

Question 15

In terms of online metrics, dwell time measures the amount of time individuals spend:

Accepted Answer

A)  searching for a particular product using a search engine. 
B)  clicking or mousing over a link. 
C)  on a website. 
D)  with an advertisement. 
A)  searching for a particular product using a search engine. 
B)  clicking or mousing over a link. 
C)  on a website. 
D)  with an advertisement.

Question 16

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

Accepted Answer

A) True 
 B)False

Question 17

The newest online technology for banner advertising is:

Accepted Answer

A)  automated exchange systems that provide precise targeting of ads to specific consumers. 
B)  embedded widgets that access dynamic content. 
C)  media/video ads capable of being downloaded by consumers. 
D)  search ads that can be displayed on cell phones. 
A)  automated exchange systems that provide precise targeting of ads to specific consumers. 
B)  embedded widgets that access dynamic content. 
C)  media/video ads capable of being downloaded by consumers. 
D)  search ads that can be displayed on cell phones.

Question 18

In terms of the internet evolution, Web 3.0:

Accepted Answer

A)  created static content that included customer involvement. 
B)  generated instant communication that helped improve customer service. 
C)  created online communities that connected buyers and sellers. 
D)  featured brand engagement, social media, and customer-generated reviews. 
A)  created static content that included customer involvement. 
B)  generated instant communication that helped improve customer service. 
C)  created online communities that connected buyers and sellers. 
D)  featured brand engagement, social media, and customer-generated reviews.

Question 19

Geo-targeting is a very attractive digital strategy for restaurants because research by Nielsen revealed that ________ percent of Smartphone users had conducted a restaurant search on their mobile device.

Accepted Answer

A)  50 
B)  65 
C)  80 
D)  95 
A)  50 
B)  65 
C)  80 
D)  95

Question 20

The most common form of location-based advertising is geo-fencing.

Accepted Answer

A) True 
 B)False

Online newsletters can be an effective way to engage consumers if the content is seen as useful and beneficial.

Advertising to consumers where they are located through their mobile device is called:

Brand engagement typically focuses on direct mail and toll free numbers to drive customers to e-commerce sites to make purchases.

Effective mobile marketing involves:

Firms can reduce costs when customers order over the internet in all of the following ways except:

Software, internet incompatibilities, and technical problems make international e-commerce more difficult.

Blogs are often an effective way to engage with customers and potential customers.

The format of online spending in the United States with the highest expenditure is ________ ads.

Another name for content marketing is:

With mobile advertising, geo-fencing utilizes real-time location to deliver advertising messages based on a person's proximity to a retail business.

Approximately 75 percent of the U.S. population now watches videos on the internet.

Geo-targeting is a form of mobile marketing that involves identifying retail outlets for consumers who wish to shop at a brick-and-mortar store.

E-commerce focuses on selling goods or services on the internet.

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

In terms of online metrics, dwell time measures the amount of time individuals spend:

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

The newest online technology for banner advertising is:

In terms of the internet evolution, Web 3.0:

Geo-targeting is a very attractive digital strategy for restaurants because research by Nielsen revealed that ________ percent of Smartphone users had conducted a restaurant search on their mobile device.

The most common form of location-based advertising is geo-fencing.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 8: Digital Marketing

Online newsletters can be an effective way to engage consumers if the content is seen as useful and beneficial.

Advertising to consumers where they are located through their mobile device is called:

Brand engagement typically focuses on direct mail and toll free numbers to drive customers to e-commerce sites to make purchases.

Effective mobile marketing involves:

Firms can reduce costs when customers order over the internet in all of the following ways except:

Software, internet incompatibilities, and technical problems make international e-commerce more difficult.

Blogs are often an effective way to engage with customers and potential customers.

The format of online spending in the United States with the highest expenditure is ________ ads.

Another name for content marketing is:

With mobile advertising, geo-fencing utilizes real-time location to deliver advertising messages based on a person's proximity to a retail business.

Approximately 75 percent of the U.S. population now watches videos on the internet.

Geo-targeting is a form of mobile marketing that involves identifying retail outlets for consumers who wish to shop at a brick-and-mortar store.

E-commerce focuses on selling goods or services on the internet.

What kinds of e-commerce incentives can be offered to encourage consumers to purchase products over the internet?

In terms of online metrics, dwell time measures the amount of time individuals spend:

Web 1.0 transformed traditional retailing by creating engagement between companies and customers.

The newest online technology for banner advertising is:

In terms of the internet evolution, Web 3.0:

Geo-targeting is a very attractive digital strategy for restaurants because research by Nielsen revealed that ________ percent of Smartphone users had conducted a restaurant search on their mobile device.

The most common form of location-based advertising is geo-fencing.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The IMC Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters