Exam 6: Consumer Decision Making

Which of the following represents the way an individual actually perceives himself or herself?

Opinion leaders are:

A direct reference group is composed of:

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice,a popular television reality show.In this example,the women hoping to work for Donald Trump served as primary membership groups.

Retailers contribute to the "door-buster" and "entitlement" behavior of customers when pricing mistakes are made.

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.Nelson's ice cream purchase best represents which type of consumer buying decision?

Day Care Fiona is considering a day care facility for her five-week-old daughter Kate.She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers.It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule.After considering all eight centers,Fiona chose PerfectCare.While she is quite pleased with her choice,she continues to wonder if she made the correct decision. -Refer to Day Care.Fiona's visits to the day care centers,interviews with the caregivers,and input from family and friends represent which step of the consumer decision process?

Lisa has to have a Diet Coke for breakfast.At a breakfast meeting,she was offered coffee and refused.She only wanted a Diet Coke.This illustrates that Lisa needs Diet Coke to:

If an advertiser wanted to create ads for a restaurant that stimulate the self-actualization motivation,it would create ads that:

New Car Purchase Zena has been promoted to VP of the management consulting firm where she works..Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another VP,suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also studied Consumer Reports magazine,Car and Driver ratings,and other consumer rating publications to see what the experts think.After evaluating all options,Zena has decided to purchase a new Chrysler.She believes that the car is a good fit with her new image and position in her company.Since her purchase,she has seen more advertisements touting the car's features than she ever noticed before.She also has noticed many models of her car on the road.Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision. -Refer to New Car Purchase.If you evaluate Zena's choice of a Chrysler based on Maslow's hierarchy of needs,the car was bought to meet _____ needs.

By eliminating the number of online ticket shopping venues that sold its tickets,American Airlines improves __________.

Noah perceives the purchase of a tattoo to be a socially risky decision because he thinks that people will judge him unfairly if he has a tattoo.Hayley,however,does not perceive getting a tattoo as particularly risky behavior.As far as social risk is concerned,getting a tattoo will be a higher-involvement activity for Noah than for Hayley.

Interface Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpet manufactured from corn fiber rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent. -Refer to Interface.A consumer who was in the market for floor covering would be most likely to locate information on the biodegradable floor tiles during which stage of the consumer decision-making process?

All of the following are ways consumers can reduce cognitive dissonance EXCEPT:

The purchase of products like soft drinks,cleaning products,and gasoline generally exemplify routine response behavior.

Marketing managers often use in-store promotions to stimulate sales of:

Which of the following is an information source that is not associated with advertising or promotion?

An external information search is especially important when:

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.When Nelson realized he was out of ice cream at home,which stage of the consumer decision-making process was this?

Consumers with prior experience in buying a certain product will spend less time searching for product information and will limit the number of products that they consider.