Question 1

Compare and contrast beliefs and attitudes.

Accepted Answer

Beliefs and attitudes are closely linked

Question 2

The in-house reservation Direct Connect is the latest example of __________,long used by airlines.

Accepted Answer

A) eliminating competition 
B) penetration pricing 
C) a yield management system 
D) a ticket shopping bot 
E) selling for the brand 
A) eliminating competition 
B) penetration pricing 
C) a yield management system 
D) a ticket shopping bot 
E) selling for the brand

Question 3

Given American Airlines demands that Orbitz and other middlemen use its Direct Connect,the carrier sees a satisfactory profit.

Accepted Answer

A) True 
 B)False

Question 4

Danny and Ron are coworkers in an office.When they have a conversation about work,they stand about 2-3 feet from each other as they chat.The amount of personal space people expect to have when interacting with a coworker is an example of which cultural component?

Accepted Answer

A) customs 
B) laws 
C) myths 
D) values 
E) artifacts 
A) customs 
B) laws 
C) myths 
D) values 
E) artifacts

Question 5

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

Accepted Answer

A) is a product adaptation of a market leader 
B) is a necessity 
C) has not been purchased before 
D) has low social visibility 
E) requires substantial financial investment 
A) is a product adaptation of a market leader 
B) is a necessity 
C) has not been purchased before 
D) has low social visibility 
E) requires substantial financial investment

Question 6

The idea that "it's too good to be true" did not stop people from buying.Consumers will always choose the lowest price.

Accepted Answer

A) True 
 B)False

Question 7

This type of risk occurs if consumers feel that making the wrong decision might cause some concern or anxiety.

Accepted Answer

A) Financial risk 
B) Psychological risk 
C) Physiological risk 
D) Social risk 
E) Situational risk 
A) Financial risk 
B) Psychological risk 
C) Physiological risk 
D) Social risk 
E) Situational risk

Question 8

Which of the following is LEAST likely to be described as a subculture?

Accepted Answer

A) Bank managers 
B) Hispanics 
C) College students 
D) Southeasterners 
E) Quakers 
A) Bank managers 
B) Hispanics 
C) College students 
D) Southeasterners 
E) Quakers

Question 9

Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes.This is due to the:

Accepted Answer

A) opportunity costs 
B) fear of cognitive dissonance 
C) situational factors 
D) social visibility of the products 
E) cost of the products 
A) opportunity costs 
B) fear of cognitive dissonance 
C) situational factors 
D) social visibility of the products 
E) cost of the products

Question 10

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

Accepted Answer

A) selective dissatisfaction 
B) temporal distortion 
C) perceptual disharmony 
D) cognitive dissonance 
E) self-actualization involvement 
A) selective dissatisfaction 
B) temporal distortion 
C) perceptual disharmony 
D) cognitive dissonance 
E) self-actualization involvement

Question 11

Rod saw a television commercial for a Honda S2000 and wants to test-drive one.The commercial is an example of a(n)_____ stimulus.

Accepted Answer

A) internal 
B) external 
C) primary 
D) secondary 
E) nonpersonal 
A) internal 
B) external 
C) primary 
D) secondary 
E) nonpersonal

Question 12

Laurie would like to be fashionable and trendy.This would be considered her real self-image.

Accepted Answer

A) True 
 B)False

Question 13

Manufacturers of consumer goods often give away trial sizes of new products to encourage:

Accepted Answer

A) experiential learning. 
B) selective perception. 
C) continuous reinforcement. 
D) conceptual learning. 
E) problem recognition. 
A) experiential learning. 
B) selective perception. 
C) continuous reinforcement. 
D) conceptual learning. 
E) problem recognition.

Question 14

New Car Purchase
Zena has been promoted to VP of the management consulting firm where she works..Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another VP,suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also studied Consumer Reports magazine,Car and Driver ratings,and other consumer rating publications to see what the experts think.After evaluating all options,Zena has decided to purchase a new Chrysler.She believes that the car is a good fit with her new image and position in her company.Since her purchase,she has seen more advertisements touting the car's features than she ever noticed before.She also has noticed many models of her car on the road.Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision.
-Refer to New Car Purchase.Zena's visits to the dealers and looking at ratings in magazines best represent which step of the consumer decision-making process?

Accepted Answer

A) Need recognition 
B) Information search 
C) Evaluation of alternatives 
D) Stimulus 
E) Postpurchase behavior 
A) Need recognition 
B) Information search 
C) Evaluation of alternatives 
D) Stimulus 
E) Postpurchase behavior

Question 15

Which of the following products would most likely require the purchaser to use only an internal information search?

Accepted Answer

A) A doctor for a recently detected illness 
B) A new washer and dryer 
C) A formal dance 
D) A favorite restaurant you love to patronize regularly 
E) Choosing a movie to see at the theater 
A) A doctor for a recently detected illness 
B) A new washer and dryer 
C) A formal dance 
D) A favorite restaurant you love to patronize regularly 
E) Choosing a movie to see at the theater

Question 16

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You're in Good Hands with Allstate." These ads focus on which of Maslow's needs?

Accepted Answer

A) Esteem needs 
B) Economic needs 
C) Safety needs 
D) Physiological needs 
E) Social needs 
A) Esteem needs 
B) Economic needs 
C) Safety needs 
D) Physiological needs 
E) Social needs

Question 17

At the beginning of every trailer for Disney's Pixar film Wall-E,they say "From the makers who brought you Toy Story,A Bug's Life,and Monsters Inc. ,we are proud to present Wall-E." Here,Pixar is using:

Accepted Answer

A) stimulus discrimination 
B) selective retention 
C) stimulus generalization 
D) social learning 
E) product reinforcement 
A) stimulus discrimination 
B) selective retention 
C) stimulus generalization 
D) social learning 
E) product reinforcement

Question 18

When Alan buys rock-climbing equipment,he will only buy Black Diamond,Petzl,Edelweiss,or Wild Country brands even though other brands exist.These listed brands make up Alan's awareness set.

Accepted Answer

A) True 
 B)False

Question 19

Imagine life without that little spinning wheel icon to remind you that your computer is still searching for a Web site or copying documents.Without this wheel,consumers might think the computer had stopped working.This process in which consumers interpret this stimulus into a meaningful and coherent picture is called:

Accepted Answer

A) exposure 
B) perception 
C) retention 
D) cognition 
E) selection 
A) exposure 
B) perception 
C) retention 
D) cognition 
E) selection

Question 20

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

Accepted Answer

A) cognitive dissonance. 
B) psychological discomfort. 
C) affect referral. 
D) perceptual imbalance. 
E) Dissatisfaction. 
A) cognitive dissonance. 
B) psychological discomfort. 
C) affect referral. 
D) perceptual imbalance. 
E) Dissatisfaction.

Compare and contrast beliefs and attitudes.

The in-house reservation Direct Connect is the latest example of __________,long used by airlines.

Given American Airlines demands that Orbitz and other middlemen use its Direct Connect,the carrier sees a satisfactory profit.

Danny and Ron are coworkers in an office.When they have a conversation about work,they stand about 2-3 feet from each other as they chat.The amount of personal space people expect to have when interacting with a coworker is an example of which cultural component?

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

The idea that "it's too good to be true" did not stop people from buying.Consumers will always choose the lowest price.

This type of risk occurs if consumers feel that making the wrong decision might cause some concern or anxiety.

Which of the following is LEAST likely to be described as a subculture?

Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes.This is due to the:

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

Rod saw a television commercial for a Honda S2000 and wants to test-drive one.The commercial is an example of a(n)_____ stimulus.

Laurie would like to be fashionable and trendy.This would be considered her real self-image.

Manufacturers of consumer goods often give away trial sizes of new products to encourage:

Which of the following products would most likely require the purchaser to use only an internal information search?

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You're in Good Hands with Allstate." These ads focus on which of Maslow's needs?

At the beginning of every trailer for Disney's Pixar film Wall-E,they say "From the makers who brought you Toy Story,A Bug's Life,and Monsters Inc. ,we are proud to present Wall-E." Here,Pixar is using:

When Alan buys rock-climbing equipment,he will only buy Black Diamond,Petzl,Edelweiss,or Wild Country brands even though other brands exist.These listed brands make up Alan's awareness set.

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters

Exam 6: Consumer Decision Making

Compare and contrast beliefs and attitudes.

The in-house reservation Direct Connect is the latest example of __________,long used by airlines.

Given American Airlines demands that Orbitz and other middlemen use its Direct Connect,the carrier sees a satisfactory profit.

Danny and Ron are coworkers in an office.When they have a conversation about work,they stand about 2-3 feet from each other as they chat.The amount of personal space people expect to have when interacting with a coworker is an example of which cultural component?

A marketing manager would expect his or her product to be a high-involvement product for most consumers if it:

The idea that "it's too good to be true" did not stop people from buying.Consumers will always choose the lowest price.

This type of risk occurs if consumers feel that making the wrong decision might cause some concern or anxiety.

Which of the following is LEAST likely to be described as a subculture?

Kim places huge importance on what she wears to sing in front of her church and therefore takes her time to shop for the right clothes and shoes.This is due to the:

Andrea just purchased a trip to Jamaica as a present to her husband for their tenth wedding anniversary.Andrea is anxious about the trip,afraid Bill will not like her choice of location and worried she spent too much money.Andrea is experiencing:

Rod saw a television commercial for a Honda S2000 and wants to test-drive one.The commercial is an example of a(n)_____ stimulus.

Laurie would like to be fashionable and trendy.This would be considered her real self-image.

Manufacturers of consumer goods often give away trial sizes of new products to encourage:

Which of the following products would most likely require the purchaser to use only an internal information search?

Dennis Haysbert stars in Allstate ads reminding consumers that they could be in a car crash or another event requiring insurance.Hence the slogan "You're in Good Hands with Allstate." These ads focus on which of Maslow's needs?

At the beginning of every trailer for Disney's Pixar film Wall-E,they say "From the makers who brought you Toy Story,A Bug's Life,and Monsters Inc. ,we are proud to present Wall-E." Here,Pixar is using:

When Alan buys rock-climbing equipment,he will only buy Black Diamond,Petzl,Edelweiss,or Wild Country brands even though other brands exist.These listed brands make up Alan's awareness set.

Inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions is referred to as:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters