Exam 6: Consumer Decision Making

A group of brands resulting from an information search,from which a buyer can choose is referred to as the buyer's:

By keeping the blue triangle in the corner and the Nabisco name on several similar Nabisco snack products,Nabisco is attempting to capitalize on stimulus generalization.

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.According to Maslow's hierarchy of needs,which need was Nelson trying to satisfy when he purchased the ice cream?

Expedia,Orbitz,Priceline,and travel agencies make their money off __________.

A(n)_____ is a group of people in a society who are considered nearly equal in status or community esteem,who regularly socialize among themselves both formally and informally,and who share behavioral norms.

Social influences on consumer buying decisions include:

Your best friend has sought your advice on what type of clothing she should buy for a job interview.If she gets the job,she will be the assistant to the producer of her favorite television program.She really wants this job and considers it a once in a lifetime opportunity.By asking your help with her wardrobe,your friend is most likely trying to:

Sam was driving when someone ran a stop sign and totaled his car.His car cannot be repaired,so he realized he's going to have to get another one.What stage of the consumer decision-making process does this represent?

The socialization process involves adopting the values of the culture in which a person was raised and is usually strongly influenced by the family.

The combination of apps and smartphones eliminates __________.The cultural impact of this is that consumers and marketers interact in situations where a purchase would be unthinkable before.

Which step in the consumer decision-making process is a result of an imbalance between actual and desired states?

David is shopping for tires for his Audi.He looks in the yellow pages of the local phone book and calls Costco,Sam's Club,Sears,and a local car repair shop.In his decision-making process,David is using:

Which of the following is an organized pattern of knowledge that an individual holds as true about his or her world?

Stimulus discrimination is a learned ability to differentiate among similar products.

A few years ago,tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged.Then tea manufacturers started promoting the health benefits of tea.Since the introduction of the research on how tea provides the body with useful antioxidants,tea consumption has increased by more than 25 percent,and it appears its market share will continue to grow,especially among young women in their twenties.This is an illustration of how promotion can:

Arm & Hammer is a well-known and respected brand of baking soda.The company has put its brand name on several products,such as laundry detergent,toothpaste,kitty litter,and many more.These are examples of:

Mai Lin is checking out at the grocery store when she notices the candy display right next to the cash register."I haven't had a Mounds bar in years," she thinks."That looks good! I think I'll grab one." So she hands the candy to cashier and says,"I'll take this too." Mai Lin has just made a(n):

The electricity for lighting outdoor billboards is powered by transformers.The operator of a company that installs and manages billboards has purchased many such transformers.Today,he plans to buy a replacement for one that was destroyed by a recent hurricane.Before making this purchase,he will look at cost and also see if he can find one that is more weatherproof.He wants to make sure he buys the best transformer for the job and that he does not pay more money than he should.In other words,he will engage in _____ decision making.

The imbalance between actual and desired states is sometimes referred to as the:

There are several tools marketing managers can use to increase cognitive dissonance,which enhances consumers' attitude toward their brand.