Exam 14: Supply Chain Management
Exam 1: An Overview of Marketing180 Questions
Exam 2: Strategic Planning for Competitive Advantage216 Questions
Exam 3: Ethics and Social Responsibility95 Questions
Exam 4: The Marketing Environment163 Questions
Exam 5: Developing a Global Vision189 Questions
Exam 6: Consumer Decision Making220 Questions
Exam 7: Business Marketing227 Questions
Exam 8: Segmenting and Targeting Markets217 Questions
Exam 9: Decision Support Systems and Marketing Research189 Questions
Exam 10: Product Concepts195 Questions
Exam 11: Developing and Managing Products173 Questions
Exam 12: Services and Nonprofit Organization Marketing182 Questions
Exam 13: Marketing Channels157 Questions
Exam 14: Supply Chain Management122 Questions
Exam 15: Retailing172 Questions
Exam 16: Integrated Marketing Communications195 Questions
Exam 17: Advertising and Public Relations193 Questions
Exam 18: Sales Promotion and Personal Selling172 Questions
Exam 19: Pricing Concepts191 Questions
Exam 20: Setting the Right Price189 Questions
Exam 21: Customer Relationship Management Crm151 Questions
Exam 22: Social Media and Marketing113 Questions
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Specialty Blades designs precision cutting devices for varied applications.On one recent project,they worked closely with a medical device company,developing a combination scalpel and stapler that slices tissue very neatly close to the staples,which results in less traumatic procedures and quicker patient recoveries.This is an example of which of the eight critical processes performed by supply chain managers?
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(Multiple Choice)
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Correct Answer:
C
Fishy Business
DNA testing has revealed that sushi bar customers are not always getting what they pay for.Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute,a banned fish,or an endangered species.This could be the result of an honest mistake in the supply chain,or it could be a deliberate attempt to deceive buyers.However,researchers have uncovered a DNA "bar code" that can accurately identify the type of fish.While still a ways off,the scientist who developed the tuna DNA bar code envisions a small device that can provide instantaneous species identification,which will result in restaurants ultimately providing what their customers are demanding and paying for.
-Refer to Fishy Business.If all the firms involved with getting the fish from the ocean onto consumers' plates work together to perform tasks as a single unified system,which of the following are they using?
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(Multiple Choice)
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Correct Answer:
B
Which of the following describes a disadvantage associated with water transportation?
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(Multiple Choice)
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Correct Answer:
D
Food producers love big boxes because they serve as billboards on store shelves.Walmart wants to change this practice and promises suppliers that their shelf spaces won't shrink even if their boxes do.As a result,some of its vendors have reengineered their packaging.This is an example of _____ integration.
(Multiple Choice)
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Digital distribution is a distribution technique that includes any kind of product or service that can be distributed electronically.
(True/False)
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Describe contract logistics.How does contract logistics affect the efficient deployment of supply chain management?
(Essay)
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What is relationship integration? Describe a supply chain that has achieved high relationship integration.
(Essay)
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Pepisco and Waste Management have developed a plan to improve the reverse supply chain for individual beverage bottles not most commonly thrown in trash cans and not recycled.Together Pepsico and Waste Management have plans to deploy thousands of "Dream Machines" in both permanent and temporary locations that will take in recycled bottles and provide rewards to consumers who participate.These companies are practicing:
(Multiple Choice)
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When the amount of inventory to be shipped is more than motor carriers can transport,supply chain managers face __________.
(Multiple Choice)
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Explain what is meant by supply chain integration and list the six types of integration sought by firms interested in providing top-level service to customers.
(Essay)
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When the Boeing Co.announced it would delay the introduction of its new 787,the CEO blamed the problem on the company's supply chain.Airplanes use thousands of individual parts,and in an attempt to relieve the smaller,individual supply chain quandary,Boeing used major suppliers to construct large pieces of the plane.Boeing would have benefited from more _____ integration.
(Multiple Choice)
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A manufacturer's or supplier's use of an independent third party to manage an entire function of the logistics system,such as transportation,warehousing,or order processing,is called:
(Multiple Choice)
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_____ provides time utility to buyers and sellers and aids manufacturers in managing supply and demand.
(Multiple Choice)
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Returns average about _____ percent of sales volume in most cases.
(Multiple Choice)
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Which business process supports manufacturing flow by identifying and maintaining relationships with highly valued suppliers?
(Multiple Choice)
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Fishy Business
DNA testing has revealed that sushi bar customers are not always getting what they pay for.Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute,a banned fish,or an endangered species.This could be the result of an honest mistake in the supply chain,or it could be a deliberate attempt to deceive buyers.However,researchers have uncovered a DNA "bar code" that can accurately identify the type of fish.While still a ways off,the scientist who developed the tuna DNA bar code envisions a small device that can provide instantaneous species identification,which will result in restaurants ultimately providing what their customers are demanding and paying for.
-Refer to Fishy Business.Tsunami,a sushi bar,takes every precaution to make sure it does not purchase any species of fish that have been classified as endangered.It partners with its suppliers to verify-as much as is possible-the species of the fish it purchases.This is an example of:
(Multiple Choice)
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RFID tags are not one of the components of a logistics information system.
(True/False)
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The goal of most sourcing and procurement activities is to:
(Multiple Choice)
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A firm that specializes in the order fulfillment process is called a(n):
(Multiple Choice)
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For true supplier integration to occur,all of the following must occur EXCEPT:
(Multiple Choice)
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