Exam 14: Supply Chain Management
Exam 1: An Overview of Marketing180 Questions
Exam 2: Strategic Planning for Competitive Advantage216 Questions
Exam 3: Ethics and Social Responsibility95 Questions
Exam 4: The Marketing Environment163 Questions
Exam 5: Developing a Global Vision189 Questions
Exam 6: Consumer Decision Making220 Questions
Exam 7: Business Marketing227 Questions
Exam 8: Segmenting and Targeting Markets217 Questions
Exam 9: Decision Support Systems and Marketing Research189 Questions
Exam 10: Product Concepts195 Questions
Exam 11: Developing and Managing Products173 Questions
Exam 12: Services and Nonprofit Organization Marketing182 Questions
Exam 13: Marketing Channels157 Questions
Exam 14: Supply Chain Management122 Questions
Exam 15: Retailing172 Questions
Exam 16: Integrated Marketing Communications195 Questions
Exam 17: Advertising and Public Relations193 Questions
Exam 18: Sales Promotion and Personal Selling172 Questions
Exam 19: Pricing Concepts191 Questions
Exam 20: Setting the Right Price189 Questions
Exam 21: Customer Relationship Management Crm151 Questions
Exam 22: Social Media and Marketing113 Questions
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There are eight critical business processes on which supply chain managers must focus.Which of the following is one of those processes?
(Multiple Choice)
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_____ integration is a competency that enables firms to offer long-lasting,distinctive,value-added offerings to those customers who represent the greatest value to the firm or supply chain.
(Multiple Choice)
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Which of the following is an example of one of the six types of integration that are sought by firms interested in providing top-level service to their customers?
(Multiple Choice)
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The goals of the manufacturing flow management process are centered on generating,filing,delivering,and providing on-the-spot service for customer orders.
(True/False)
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Companies that use supply chain management techniques typically also use a push promotional strategy.
(True/False)
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ZuTech makes sensitive monitors for measuring exposure to hazardous materials.ZuTech has suffered substantial losses when moving products from the assembly line to the warehouse and shipping docks.ZuTech should consider reducing the number of times an item is moved in the warehouse by installing a(n):
(Multiple Choice)
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_____ is (are)composed of bundles of interconnected activities that stretch across firms in the supply chain.
(Multiple Choice)
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Fishy Business
DNA testing has revealed that sushi bar customers are not always getting what they pay for.Scientists at the American Museum of Natural History tested fish from 31 sushi bars and found that the tuna coveted by many diners is often a cheaper substitute,a banned fish,or an endangered species.This could be the result of an honest mistake in the supply chain,or it could be a deliberate attempt to deceive buyers.However,researchers have uncovered a DNA "bar code" that can accurately identify the type of fish.While still a ways off,the scientist who developed the tuna DNA bar code envisions a small device that can provide instantaneous species identification,which will result in restaurants ultimately providing what their customers are demanding and paying for.
-Refer to Fishy Business.The way a restaurant coordinates and integrates the activities performed by its supply chain members into a collection of seamless end-to-end processes is an example of:
(Multiple Choice)
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The Canadian lobster harvest requires special handling coupled with rapid transportation to ensure the cargo reaches destinations alive.The favored transportation mode would be:
(Multiple Choice)
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When each firm in a supply chain has clarity in terms of knowing which firm is the leader,which are the followers,and which responsibilities are assigned to each firm,role _____ is evident.
(Multiple Choice)
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Of the eight critical business processes on which supply chain managers must focus,the _____ process presents a multi-company,unified response system to the customer whenever complaints,concerns,questions,or comments are voiced.
(Multiple Choice)
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Supplier integration occurs when multiple firms in a supply chain coordinate their activities and processes so that they are seamlessly linked to one another in an effort to satisfy the customer.
(True/False)
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Whirlpool and Lowe's
Every week,Whirlpool and Lowe's have an online conference call to discuss what appliances are selling in the stores and what capacity Whirlpool has to make product.Often,the discussion revolves around a particular model that is selling at a higher than expected rate in Lowe's.This often results in Whirlpool quickly flexing its supply chain to make more of the high-selling product and delivering it to Lowe's customers.However,sometimes the answer is that Whirlpool and/or its suppliers do not have the capacity to make more of the product in question.It then becomes a question of demand shaping for Lowe's.What promotions,in-store displays,and sales incentives can Lowe's implement to shift demand from the capacity-constrained model to one that the supply chain has more capacity to deliver? In this way,Lowe's,Whirlpool,and their suppliers manage supply and also demand.
-Refer to Whirlpool and Lowe's.Whirlpool contracts with another firm to manage its order fulfillment process with Lowe's.This contracted firm is referred to as a(n):
(Multiple Choice)
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Through the use of automatic shipping notices,Ace Hardware is effective at removing unnecessary costs from its supply chain.According to a VP of inventory for the retailer,"Information gathering that used to take three or four phone calls now is available immediately." This is an example of the use of _____ integration.
(Multiple Choice)
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Managing inventory from the supplier to the manufacturer is called distribution resource planning (DRP).
(True/False)
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Shippers of natural resources who contract with intermodal shipping,such as Maersk and BNSF,also benefit from economies of scale.
(True/False)
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All of the following are criteria used to choose a mode of transportation EXCEPT:
(Multiple Choice)
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In which logistical component of the supply chain will you find distribution resource planning (DRP)a common feature?
(Multiple Choice)
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Which of the following is a member of a supply chain team that moves just-picked cotton to finished clothing and then to the consumer of that clothing?
(Multiple Choice)
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What is the customer service management process? List five activities that are a part of this process.
(Essay)
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