Question 1

At what level of the pyramid of corporate social responsibility will a company be a good corporate citizen?

Accepted Answer

A) Economic 
B) Philanthropic 
C) Social 
D) Legal 
E) Ethical 
A) Economic 
B) Philanthropic 
C) Social 
D) Legal 
E) Ethical B

Question 2

One approach to developing a personal set of ethics is to:

Accepted Answer

A) rely solely on one's personal character to determine what action to take. 
B) stress the importance of rules. 
C) ignore problems associated with the magnitude of consequences. 
D) avoid examining the consequences of particular acts. 
E) never trust your own behavioral instincts. 
A) rely solely on one's personal character to determine what action to take. 
B) stress the importance of rules. 
C) ignore problems associated with the magnitude of consequences. 
D) avoid examining the consequences of particular acts. 
E) never trust your own behavioral instincts. B

Question 3

_____ is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time.

Accepted Answer

A) Sustainability 
B) Philanthropy 
C) Cause marketing 
D) Creative ethics 
E) International ethics 
A) Sustainability 
B) Philanthropy 
C) Cause marketing 
D) Creative ethics 
E) International ethics A

Question 4

The fact that many people believe that businesses should focus on making a profit and leave social and environmental issues to nonprofit organizations is:

Accepted Answer

A) one of the arguments in support of social responsibility 
B) one of the reasons so many organizations have a sustainability plan 
C) creating a competitive disadvantage for larger corporations 
D) forcing organizations to choose between stakeholders and the environments in which the stakeholders live 
E) one of the arguments against social responsibility 
A) one of the arguments in support of social responsibility 
B) one of the reasons so many organizations have a sustainability plan 
C) creating a competitive disadvantage for larger corporations 
D) forcing organizations to choose between stakeholders and the environments in which the stakeholders live 
E) one of the arguments against social responsibility

Question 5

When developing its line of (RED)clothing,Gap might have introduced a striking red shirt made from 100% recycled materials,naturally dyed,and compostable.When advertising the shirt,Gap might have mentioned these environmentally-friendly features in addition to the fact that a portion of the shirt's proceeds would go to The Global Fund.This is an example of __________________ marketing.

Accepted Answer

A) grey 
B) black 
C) red 
D) green 
E) None of the above 
A) grey 
B) black 
C) red 
D) green 
E) None of the above

Question 6

When companies like Motorola,Converse,and Gap participate in cause-marketing events like Product (RED),they are primarily demonstrating _______________ responsibility,a component in the pyramid of corporate social responsibility.

Accepted Answer

A) economic 
B) legal 
C) ethical 
D) philanthropic 
E) charitable 
A) economic 
B) legal 
C) ethical 
D) philanthropic 
E) charitable

Question 7

Ethical questions range from narrowly defined issues to broader philosophical,social questions.

Accepted Answer

A) True 
 B)False

Question 8

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.This donation of appliances is an example of how companies assume their:

Accepted Answer

A) corporate social responsibility 
B) ethical conveyance 
C) duty to engage in cause marketing 
D) right to engage in social marketing 
E) multiculturalism 
A) corporate social responsibility 
B) ethical conveyance 
C) duty to engage in cause marketing 
D) right to engage in social marketing 
E) multiculturalism

Question 9

Ethical development can be thought as having three levels.The most basic,childlike level is the _____ stage.

Accepted Answer

A) preconventional morality 
B) transformationalism 
C) conventional morality 
D) postconventional morality 
E) actualized morality 
A) preconventional morality 
B) transformationalism 
C) conventional morality 
D) postconventional morality 
E) actualized morality

Question 10

One benefit that Prestige probably does not enjoy is an extreme economy of scale in its advertising.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are factors influencing ethical decision making and judgments EXCEPT:

Accepted Answer

A) rate of prosecution 
B) top management actions on ethics 
C) probability of a harmful outcome 
D) number of people to be affected 
E) social consensus 
A) rate of prosecution 
B) top management actions on ethics 
C) probability of a harmful outcome 
D) number of people to be affected 
E) social consensus

Question 12

Texas Instruments (TI)has developed a detailed Values and Ethics Statement and Code of Business Conduct.Why did they choose to create these?

Accepted Answer

A) They make TI look good. 
B) TI's suppliers will only buy from them if they have these statements. 
C) U.S.law requires a code of ethics. 
D) Consumers demand ethical practices. 
E) A code of ethics helps guide buyers and sellers and overall helps the company to follow ethical practices. 
A) They make TI look good. 
B) TI's suppliers will only buy from them if they have these statements. 
C) U.S.law requires a code of ethics. 
D) Consumers demand ethical practices. 
E) A code of ethics helps guide buyers and sellers and overall helps the company to follow ethical practices.

Question 13

Some "green" products have an easily recognizable benefit to consumers and the environment.

Accepted Answer

A) True 
 B)False

Question 14

McAfee has antivirus products designed for its consumer and enterprise segments.However,the corrupted data and quality assurance problem affected all market segments.Which of the following seems a likely reason?

Accepted Answer

A) standardized components 
B) research & development 
C) Windows XP 
D) package uniformity 
E) mass customization 
A) standardized components 
B) research & development 
C) Windows XP 
D) package uniformity 
E) mass customization

Question 15

The foundation for the pyramid of corporate social responsibility is philanthropic responsibility.

Accepted Answer

A) True 
 B)False

Question 16

Most people have not applied ethical standards in their everyday lives.

Accepted Answer

A) True 
 B)False

Question 17

For home users,McAfee's antivirus program would be called a specialty product.

Accepted Answer

A) True 
 B)False

Question 18

The remedies that McAfee took to placate subscribes impacted by its failure in quality control were intended to __________.

Accepted Answer

A) reposition its virus program as reliable 
B) improve an existing product 
C) investing in brand loyalty 
D) ultimately protect its brand equity 
E) address each gap in the gap model 
A) reposition its virus program as reliable 
B) improve an existing product 
C) investing in brand loyalty 
D) ultimately protect its brand equity 
E) address each gap in the gap model

Question 19

Which of the following factors will influence ethical decision making and judgments?

Accepted Answer

A) Likelihood of stakeholder responsibility 
B) Proactive nature of organizational sustainability 
C) Potential magnitude of the consequences 
D) Probability of ethical consensus 
E) Consequence of adjacencies 
A) Likelihood of stakeholder responsibility 
B) Proactive nature of organizational sustainability 
C) Potential magnitude of the consequences 
D) Probability of ethical consensus 
E) Consequence of adjacencies

Question 20

Which of the following expenses does Prestige most likely not eliminate by its reliance on acquisition over new product development?

Accepted Answer

A) R&D 
B) testmarketing 
C) commercialization 
D) business analysis 
E) none of the above 
A) R&D 
B) testmarketing 
C) commercialization 
D) business analysis 
E) none of the above

Exam 3: Ethics and Social Responsibility

At what level of the pyramid of corporate social responsibility will a company be a good corporate citizen?

One approach to developing a personal set of ethics is to:

_____ is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time.

The fact that many people believe that businesses should focus on making a profit and leave social and environmental issues to nonprofit organizations is:

When companies like Motorola,Converse,and Gap participate in cause-marketing events like Product (RED),they are primarily demonstrating _______________ responsibility,a component in the pyramid of corporate social responsibility.

Ethical questions range from narrowly defined issues to broader philosophical,social questions.

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.This donation of appliances is an example of how companies assume their:

Ethical development can be thought as having three levels.The most basic,childlike level is the _____ stage.

One benefit that Prestige probably does not enjoy is an extreme economy of scale in its advertising.

All of the following are factors influencing ethical decision making and judgments EXCEPT:

Texas Instruments (TI)has developed a detailed Values and Ethics Statement and Code of Business Conduct.Why did they choose to create these?

Some "green" products have an easily recognizable benefit to consumers and the environment.

McAfee has antivirus products designed for its consumer and enterprise segments.However,the corrupted data and quality assurance problem affected all market segments.Which of the following seems a likely reason?

The foundation for the pyramid of corporate social responsibility is philanthropic responsibility.

Most people have not applied ethical standards in their everyday lives.

For home users,McAfee's antivirus program would be called a specialty product.

The remedies that McAfee took to placate subscribes impacted by its failure in quality control were intended to __________.

Which of the following factors will influence ethical decision making and judgments?

Which of the following expenses does Prestige most likely not eliminate by its reliance on acquisition over new product development?

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