Exam 3: Ethics and Social Responsibility

Since 2004,Gap has released Social Responsibility Reports to combat accusations that it acts unethically.Another way the company might combat these accusations is to develop a moral code,a guideline to help marketing managers and other employees make better decisions.

Many American businesses are expanding their operations into developing countries.These businesses are often finding that:

What kind of protection best describes McAfee's response to those customers inconvenienced by its software update?

Which level of the pyramid of corporate social responsibility is the foundation on which all other responsibilities rest?

List and describe the three levels of ethical development.

Unfortunately,most businesspeople have not progressed beyond the self-centered and manipulative actions of preconventional morality.

Describe the pyramid of corporate social responsibility,and include a description of its components.

One of the favorite foods in Thailand is shark fin soup.A San Francisco-based organization claimed the soup made by its leading producer contained mercury poison,yet the leading producer of shark fin soup wanted to continue selling the soup because it believes it has a responsibility to its investors to be profitable.In terms of the pyramid of corporate social responsibility,this indicates that the soup manufacturer was operating at a(n)_____ responsibility level.

The third prong of Prestige's corporate strategy involves periodically reassessing which brands are the best long term from a portfolio standpoint and then adjusting the portfolio accordingly.Peter Drucker gave this a name.What is it?

At what level of the pyramid of corporate social responsibility will firms do what is right,just,and fair?

Research has found three ethics-related actions by managers have the greatest impact on employee ethics.What are they?

Which of the following statements about the theory of sustainability is true?

Girls between the ages of 8 and 15 years are one of the growing markets for high-end shoe manufacturers,and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems.Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n)_____ responsibility level of the pyramid of corporate social responsibility.

Sustainability is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment.

Drug Marketing Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA)claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health. -Refer to Drug Marketing.Which level of the pyramid of social responsibility is most relevant to this situation in which the drug companies want to ensure that they are "playing by the rules"?

For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.At first Whirlpool gave the appliances with no promotion,then Whirlpool began talking about its philanthropy in its advertising campaigns.Is this unethical behavior according to the pyramid of social responsibility?

Which of the following factors was least likely to have influenced Apple's decision to release a (RED)-branded iPod Nano?

Like many other professional organizations and businesses,the American Marketing Association has developed a formal,written guideline to help its members make better ethical decisions.This document is called a:

One potential drawback of cause-related marketing is that:

Pacific Gas and Electric (PG&E)Company has donated almost $300,000 to 58 local governments and community-based organizations for local economic development projects.Recipients of these grants include the San Benito County Economic Development Corporation's Business Outreach Program,the San Jose Conservation Corps' Hennessy Place Affordable Single-Family Housing Project,and Mariposa County's Business Development Training Program.This sort of donation indicates PG&E was operating at a(n)_____ responsibility level of the pyramid of corporate social responsibility.