Exam 6: Consumer Decision Making

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision.The direct mail pieces with scholarship information that schools are sending to Juan are examples of which type of information sources?

For marketers,reference groups have three important implications.Describe them.

A group in society,such as family,friends,or a professional organization,that influences an individual's purchasing behavior is called a(n):

Which of the following is any unit of input affecting one or more of the five senses: sight,smell,taste,touch,and hearing?

When Avril went to purchase a birthday card for her new boyfriend,she went to three stores and spent four hours reading over 500 cards before selecting the perfect one.This card (which cost $3.25)is properly designated as a high-involvement product because of:

As a result of hearing the adventures of returning soldiers,Monroe decided to enlist in the U.S.Army.These stories he heard from the soldiers acted as:

By rewarding consumers who took advantage of the pricing mistake,what factor of human behavior did Tony Hsieh encourage about the shopping experience at 6pm.com? What made a mistake a promotion?

Apply the three methods of changing attitudes or beliefs about brands to possibilities for the marketing activities of Kellogg's Corn Flakes (or another breakfast cereal you are more familiar with).

The most defining element of a culture is its:

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to the need level.

_____ is how consumers perceive themselves in terms of attitudes,perceptions,beliefs,and self-evaluations.

Warren loves to go to the beach on his vacation but hates to have to worry about the possibility of hurricanes.As Warren looked for where he should go on vacation this summer,he consulted a publication called Smart Money and learned the islands of Aruba,Bonaire,and Curacao are not in the hurricane belt.Now he will only consider these island resorts as possible vacation destinations.This group of resort islands is called Warren's:

Which of the following best characterizes the underclass?

Using a camera phone and the Fashion app to see how an outfit looks on you is an example of what aspect of the consumer decision-making process? 1.Need recognition 2.Information search 3 Evaluation of alternatives 4.Purchase 5.Postpurchase behavior

You have decided to work all summer to save money for the ultimate $2,000 HD television with surround sound.Trace the steps of your decision process for purchasing your new television.

The process that creates changes in behavior is called:

Mario usually purchases Old Spice deodorant.Unfortunately,the drug store is sold out of Old Spice today,so Mario will have to choose a brand that's in stock.In making his decision,Mario will engage in _____ consumer decision making.

As a marketing tool in the United States,social class:

In many marketing textbooks,including this one,there is the principle that if a retailer sets the price too low,it will frustrate sales based on __________.The write-off of $1.6 million in merchandise proves otherwise given the context.

The types of products people purchase using routine response behavior are typically: