Exam 6: Consumer Decision Making

Day Care Fiona is considering a day care facility for her five-week-old daughter Kate.She has been visiting day care centers for the past two weeks and has interviewed caregivers at eight different centers.It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule.After considering all eight centers,Fiona chose PerfectCare.While she is quite pleased with her choice,she continues to wonder if she made the correct decision. -Refer to Day Care.Shannon,Fiona's best friend,recommended PerfectCare because she takes her daughter there.Shannon was acting as a(n):

American Airlines risks disappointing consumers who perceive Expedia and other middlemen as the go-to source for "great deals." This is because consumers expect __________ when they buy tickets.

You are the brand manager for a new line of allergy-relief drugs.Which of the following methods might you employ to use opinion leadership/reference groups to help stimulate demand for your products?

College Decision Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and have talked to advisors regarding his chosen major of marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there. -Refer to College Decision.Juan's friends might influence him to go to the local community college.What type of reference group characterizes his friends?

Rose is shopping for a new camera.She has set a maximum of $250 as the highest price she will pay,so she doesn't even bother considering cameras that cost more than that.Rose is narrowing the number of available choices by using a:

_____ is a form of learning that occurs when one response is extended to a second stimulus similar to the first.

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

Which of the following activities is most likely to be an example of routine response behavior?

Define stimulus generalization and stimulus discrimination and give an example of how each is used.

When a consumer is purchasing an unfamiliar,expensive product or an infrequently bought item,he or she is practicing:

A few years ago,Toro introduced a small,lightweight snow blower called the Snow Pup.Even though the product worked great,sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal.This is how _____ can influence the consumer decision-making process.

Ralph played mediocre golf for over 20 years.Then he retired and vowed to improve his golf game by buying one of the sets of new golf clubs that promise increased distance and have a $700 price tag.According to Maslow's hierarchy of needs,Ralph is most likely trying to satisfy his _____ needs.

m-commerce only benefits online stores.

How can marketers reduce consumers' cognitive dissonance?

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.Nelson just started a diet last week and swore to himself that he would limit his ice cream consumption.So he feels a little guilty as he purchases the half-gallon carton.But as he walks out of the store into the August heat,he tells himself that it's such a hot day,and he works so hard in the office,that he deserves a nice treat.Nelson is experiencing:

Another name for evoked set is:

American Airline tickets are a commodity.If other agents can sell its tickets,then they have __________ that American Airlines does not have.

Each week,Jess comes to the supermarket with a list of essential items: milk,bread,peanut butter,and chocolate.This is an example of:

Cultural values and norms are passed down to children through the process of:

What really pays for the losses absorbed by 6pm.com?