Question 1

The way a consumer goes about addressing a need is called a:

Accepted Answer

A) need 
B) tactic 
C) stimulus 
D) want 
E) desire 
A) need 
B) tactic 
C) stimulus 
D) want 
E) desire

Question 2

Most people are now comfortable with spending just under $1,000 when making m-commerce purchases.

Accepted Answer

A) True 
 B)False

Question 3

_____ is characterized by low involvement,a short time frame,an internal-only information search,and low costs.

Accepted Answer

A) Limited decision making 
B) Routine response behavior 
C) Emotional buying 
D) Intensive decision making 
E) Temporally-limited behavior 
A) Limited decision making 
B) Routine response behavior 
C) Emotional buying 
D) Intensive decision making 
E) Temporally-limited behavior

Question 4

eBays Selling,Fashion,and RedLaser apps are nonmarketing-controlled information sources.

Accepted Answer

A) True 
 B)False

Question 5

New Car Purchase
Zena has been promoted to VP of the management consulting firm where she works..Her new status has led her to consider the need for a new car.Her trusty little Volkswagen Beetle has over 100,000 miles on it and no longer seems appropriate.Susanne,another VP,suggests that Zena consider a car produced in the United States because the firm has a policy of supporting U.S.businesses.Zena began her quest for a new car by visiting several car dealers and obtaining pamphlets on the models she is considering.She also studied Consumer Reports magazine,Car and Driver ratings,and other consumer rating publications to see what the experts think.After evaluating all options,Zena has decided to purchase a new Chrysler.She believes that the car is a good fit with her new image and position in her company.Since her purchase,she has seen more advertisements touting the car's features than she ever noticed before.She also has noticed many models of her car on the road.Zena thinks the fact that so many others are driving the same model car as hers is proof that she made a good decision.
-Refer to New Car Purchase.Which type of consumer buying decision does Zena's purchase represent?

Accepted Answer

A) Routine response 
B) Limited decision making 
C) Extensive decision making 
D) Impulse buying 
E) Motivational response 
A) Routine response 
B) Limited decision making 
C) Extensive decision making 
D) Impulse buying 
E) Motivational response

Question 6

Chantel would like to try a good Mexican restaurant for dinner tonight,so she asks a couple of coworkers for suggestions.She is using an internal information search.

Accepted Answer

A) True 
 B)False

Question 7

Because her mother only went to the supermarket once a month,this is how Monique prefers to do her grocery shopping.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." The passing down of norms and values to Monique is an example of:

Accepted Answer

A) consumerism. 
B) the socialization process. 
C) acculturation. 
D) the roles opinion leaders play in business decision making. 
E) the role of society in consumer decision making. 
A) consumerism. 
B) the socialization process. 
C) acculturation. 
D) the roles opinion leaders play in business decision making. 
E) the role of society in consumer decision making.

Question 8

An attitude is a physiological difference among consumers.

Accepted Answer

A) True 
 B)False

Question 9

Kent Longino is the marketing VP for Andersen,one of the largest manufacturers of windows in the world.He is directing the introduction of a glass-encased sunroom that can be assembled in a weekend.He wants to capitalize on Andersen's existing reputation.Which learning method should he attempt to stimulate when introducing the new product?

Accepted Answer

A) Conceptual learning 
B) Experiential learning 
C) Repetition learning 
D) Stimulus generalization 
E) Stimulus discrimination 
A) Conceptual learning 
B) Experiential learning 
C) Repetition learning 
D) Stimulus generalization 
E) Stimulus discrimination

Question 10

What is extensive decision making? Discuss the purchase of a product in which you would use extensive decision making when purchased for the first time and would require limited decision making in subsequent purchases.

Accepted Answer

Extensive decision making is the most co

Question 11

An eBay VP said of his company's m-commerce business,"We want consumers to engage when they don't have a purchase in mind." What kind of consumer involvement does he most likely mean?

Accepted Answer

A) product involvement 
B) enduring involvement 
C) shopping involvement 
D) emotional involvement 
E) all of the above 
A) product involvement 
B) enduring involvement 
C) shopping involvement 
D) emotional involvement 
E) all of the above

Question 12

An individual's _____ is a composite of psychological makeup and environmental forces.It includes people's underlying dispositions,especially their most dominant characteristics.

Accepted Answer

A) acculturation 
B) socialization 
C) personality 
D) autonomy 
E) attitude 
A) acculturation 
B) socialization 
C) personality 
D) autonomy 
E) attitude

Question 13

Breyer's Ice Cream
One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream.
-Refer to Breyer's Ice Cream.The billboard that Nelson noticed is an example of a(n)_____ information source.

Accepted Answer

A) experiential 
B) nonmarketing-controlled 
C) internal 
D) unbiased 
E) marketing-controlled 
A) experiential 
B) nonmarketing-controlled 
C) internal 
D) unbiased 
E) marketing-controlled

Question 14

On any given day,a person may be subjected to over 2,500 advertising messages but may only be aware of 11 to 20 of them.This is called:

Accepted Answer

A) selective distortion 
B) selective learning 
C) sporadic reinforcement 
D) intermittent selectivity 
E) selective exposure 
A) selective distortion 
B) selective learning 
C) sporadic reinforcement 
D) intermittent selectivity 
E) selective exposure

Question 15

Opinion leaders are often the first to try new products and services.

Accepted Answer

A) True 
 B)False

Question 16

GDS evolved from YMS.

Accepted Answer

A) True 
 B)False

Question 17

The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine,much less feed it to their babies,indicates how _____ influences the consumer decision-making process.

Accepted Answer

A) culture 
B) perception 
C) motivation 
D) family life-cycle stage 
E) reference group membership 
A) culture 
B) perception 
C) motivation 
D) family life-cycle stage 
E) reference group membership

Question 18

A value or attitude deemed acceptable by a group is called a(n):

Accepted Answer

A) expectation 
B) reference 
C) aspiration 
D) opinion 
E) norm 
A) expectation 
B) reference 
C) aspiration 
D) opinion 
E) norm

Question 19

_____ is the learned ability to differentiate between similar objects such as packages of different brands of aspirin.

Accepted Answer

A) Incentive discrimination 
B) Stimulus generalization 
C) Selective perception 
D) Selective generalization 
E) Stimulus discrimination 
A) Incentive discrimination 
B) Stimulus generalization 
C) Selective perception 
D) Selective generalization 
E) Stimulus discrimination

Question 20

Amazon.com did not want to set the public relations precedent set by Tony Hsieh.

Accepted Answer

A) True 
 B)False

The way a consumer goes about addressing a need is called a:

Most people are now comfortable with spending just under $1,000 when making m-commerce purchases.

_____ is characterized by low involvement,a short time frame,an internal-only information search,and low costs.

eBays Selling,Fashion,and RedLaser apps are nonmarketing-controlled information sources.

Chantel would like to try a good Mexican restaurant for dinner tonight,so she asks a couple of coworkers for suggestions.She is using an internal information search.

Because her mother only went to the supermarket once a month,this is how Monique prefers to do her grocery shopping.One of the reasons Monique is such an efficient shopper is that,like her mother,Monique believes,"Waste not,want not." The passing down of norms and values to Monique is an example of:

An attitude is a physiological difference among consumers.

What is extensive decision making? Discuss the purchase of a product in which you would use extensive decision making when purchased for the first time and would require limited decision making in subsequent purchases.

An eBay VP said of his company's m-commerce business,"We want consumers to engage when they don't have a purchase in mind." What kind of consumer involvement does he most likely mean?

An individual's _____ is a composite of psychological makeup and environmental forces.It includes people's underlying dispositions,especially their most dominant characteristics.

On any given day,a person may be subjected to over 2,500 advertising messages but may only be aware of 11 to 20 of them.This is called:

Opinion leaders are often the first to try new products and services.

GDS evolved from YMS.

The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine,much less feed it to their babies,indicates how _____ influences the consumer decision-making process.

A value or attitude deemed acceptable by a group is called a(n):

_____ is the learned ability to differentiate between similar objects such as packages of different brands of aspirin.

Amazon.com did not want to set the public relations precedent set by Tony Hsieh.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters

Exam 6: Consumer Decision Making

The way a consumer goes about addressing a need is called a:

Most people are now comfortable with spending just under $1,000 when making m-commerce purchases.

_____ is characterized by low involvement,a short time frame,an internal-only information search,and low costs.

eBays Selling,Fashion,and RedLaser apps are nonmarketing-controlled information sources.

Chantel would like to try a good Mexican restaurant for dinner tonight,so she asks a couple of coworkers for suggestions.She is using an internal information search.

An attitude is a physiological difference among consumers.

What is extensive decision making? Discuss the purchase of a product in which you would use extensive decision making when purchased for the first time and would require limited decision making in subsequent purchases.

An eBay VP said of his company's m-commerce business,"We want consumers to engage when they don't have a purchase in mind." What kind of consumer involvement does he most likely mean?

An individual's _____ is a composite of psychological makeup and environmental forces.It includes people's underlying dispositions,especially their most dominant characteristics.

On any given day,a person may be subjected to over 2,500 advertising messages but may only be aware of 11 to 20 of them.This is called:

Opinion leaders are often the first to try new products and services.

GDS evolved from YMS.

The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine,much less feed it to their babies,indicates how _____ influences the consumer decision-making process.

A value or attitude deemed acceptable by a group is called a(n):

_____ is the learned ability to differentiate between similar objects such as packages of different brands of aspirin.

Amazon.com did not want to set the public relations precedent set by Tony Hsieh.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters