Exam 6: Consumer Decision Making

What is the difference between culture and subculture? Why do marketing managers need to understand culture and subculture?

David and Steven are best friends.Steven loves to compete in triathlons.David would love to compete with Steven but is a weak swimmer.David decides to take swim lessons to improve his breathing and stroke rhythms.Triathletes are a(n)_____ reference group for David.

Selective exposure occurs when consumers change information that conflicts with their feelings or beliefs.

The steps of the consumer decision-making process in order are:

According to Maslow's hierarchy of needs model,the first needs most people would try to satisfy are their _____ needs.

All of the following are individual factors influencing consumer buying decisions EXCEPT:

Cassandra,an accounting major,read an article stating that accounting graduates are receiving the highest starting salary offers for business majors.The article also stated that marketing majors start with lower salaries but surpass all other majors' salaries within ten years.A week later,Cassandra doesn't remember reading this last part of the article,just the first part.This is an example of:

Jackie and Kevin like to eat at high-end restaurants where they can sit and enjoy their meal without rushing.An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.

UGG has a portion of its Web site featuring photographs of celebrities wearing UGG shoes.The celebrities serve as:

A stimulus is a unit of input from either an external or internal source that can affect sight,smell,taste,touch,or hearing.

Using a mobile app such as RedLaser,a bar code scanner for smartphones,would assist in what kind of decision making?

Nellie's boss sells merchandise through Internet auctions.He needs to mail a $1,500 hexagonal antique picture frame.He has instructed Nellie to buy packaging that will make sure the oddly shaped frame arrives at its new owner's home undamaged,but he has not told her how or where she will find such packaging.Given that she frequently has to purchase packaging supplies,what kind of purchase decision process would she most likely employ?

Interface Interface,a manufacturer of floor covering products,has recently entered into an agreement with Cargill,Inc.and Dow Chemical Company to develop a carpet manufactured from corn fiber rather than the traditional nylon.Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles.Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and not petroleum dependent. -Refer to Interface.Which of the following is the BEST example of a nonmarketing-controlled information source for floor tiling?

Why do marketers study consumer behavior?

Tariq is throwing a party tonight and needs to order a couple of pizzas.There are many pizza joints in town,but Tariq has narrowed down his choices to Tony's Pizzeria,Domino's,and Montoni's.These three restaurants represent Tariq's:

Define cognitive dissonance and describe how can consumers and marketers can reduce it.

Which of the following items is MOST likely to be a fully planned purchase?

There are two types of learning: concrete and abstract.

_____ is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Breyer's Ice Cream One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream. -Refer to Breyer's Ice Cream.The fact that Nelson paid attention to the billboard is an example of: