Exam 4: The Marketing Environment

An organization is not completely at the mercy of the external environment.Explain environmental management and give an example how a motorcycle helmet manufacturer might use it.

A baby boomer's average life expectancy is at an all-time high of 79.2 years.

After-tax income is referred to as:

_____ want to know how things work,have been encouraged to share their opinions,and care about the environment.

Which type of research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific,pragmatic problem?

After Hal Li purchased and installed a wood-burning stove to heat his family home,the stove caught fire and damaged much of the house.He believes the stove had inadequate insulation.Li should voice his concerns to the Federal Trade Commission.

Lee Siracca owns two horses,brews his own beer,participates in the civic arts commission,enjoys talk radio,hikes on wilderness trails,and competes in rodeos.All of these diverse needs and interests influence his choices of the goods and services he buys.Lee has a:

Every night,Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.In the small nation,the use of explosives is stringently controlled.This is an example of how _____ factors can influence a business.

When a company engages in _____,it is implementing strategies that attempt to shape the external environment within which it operates.

What is the CPSC? How does it affect marketing?

Many people drink bottled water today,but one national brand of bottled water was not "spring-fresh" as advertised.The water actually came from a well located in the middle of an industrial warehouse facility and next to an industrial waste site.To which organization should the consumers who thought the advertising for the bottled water was misleading complain?

All of the following are taken into account in a cost of living index EXCEPT:

A company that specializes in planning and organizing large family reunions has hired you to identify a target ethnic market.Which market would be ideal?

Diversity is emerging as a priority goal because:

Generation Y was the first generation of latchkey children--products of dual-career and/or divorced households.

Companies use environmental management when they implement strategies that attempt to shape the external environment within which they operate.

All of the following are target markets for car sharing except __________.

In many African nations,people live on less than $5.00 per day.To grow here,Procter & Gamble (P&G)must persuade these people to purchase items they have lived without forever.As a result,P&G sells one-ounce packages of Ariel laundry soap for as little as 10 cents in this market.P&G responded to _____ factors when it developed these small packages.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients.Tumlin wants to pamper pets just like a spa pampers its owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined that the West side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The uncontrollable environmental factors Tumlin faces in terms of zoning restrictions for the new dog salon represent _____ factors.

A marketing researcher is conducting a focus group interview with working mothers to learn how Kraft can better meet their needs for convenience foods.What type of research does this represent?