Exam 4: The Marketing Environment

The _____ is an agency that prevents the use of unfair methods of competition in commerce.

A(n)_____ is a defined group that managers feel is most likely to buy a firm's product.

Rising incomes mean a higher standard of living.

CUTCO is an example of a company that concentrates on __________ to achieve its economy of scale in cutlery and related implements.

The main product for Zamperla Industries is gondola cars for amusement park rides and ski lifts.Its marketing department constantly monitors trends in the external environment that might affect the firm.Which economic factor may pose a major threat to this company?

Inflation is a measure of the decrease in the value of money,expressed as the percentage reduction in value since the previous year.

Which ethnic group prefers products from their native country?

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients.Tumlin wants to pamper pets just like a spa pampers its owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined that the West side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.What type of research did the marketing consultant perform for Tumlin?

Who are the baby boomers and why are they important to marketers?

Laws and regulations of various governments and their ongoing development and change are an example of _____ factors that are part of the external environment of all organizations.

E-cigarettes Smoking inflames nonsmokers and claims the lives of more than 400,000 smokers each year,so the electronic cigarette is a welcomed alternative.Electronic cigarettes,called e-cigarettes,are battery-powered devices that emit a vapor from nicotine,flavorings,and other chemicals.It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed.The product has been touted as a means to quit smoking as well.However,critics,especially the Food and Drug Administration (FDA),claim that "vaping" poses risks.In fact,the FDA claims its tests revealed a toxic chemical that is found in antifreeze as well as other carcinogens.The FDA blocked a shipment of the product from China and banned the sale of this product in the United States.In addition to the safety issue,the FDA is concerned that children might be attracted to this product because it comes in flavors other than traditional menthol,such as bubble gum,chocolate,and strawberry.The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed.However,the FDA's authority over this product is questioned.While Congress has recently given the FDA authority over tobacco products,this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.Marketers of the e-cigarette claim that they are not marketing the product to children,particularly because a starter kit costs over $100.Which economic factor are the marketers claiming will likely keep this product out of the hands of children?

The Sherman Act of 1890 establishes protection for trademarks.

On average,African Americans are nearly eight years older than all other American consumers.

Colorific recently began competing with Crayola coloring products.At the beginning of the school year,the _____ for Colorific products consists of back-to-school shoppers.

For car sharing to work,a company needs to invest in special kinds __________ for it to work to ensure the security and condition of its vehicles.

Which of the following represents the largest group of consumers in the United States?

Which of the following ethnic demographic categories are early adopters of new technology?

Kendra teaches high school science.She is also a wine expert,a PTA president,and an accomplished sculptor.Her other interests include scrapbooking,gourmet cooking,and NASCAR.Marketers would categorize Kendra as:

The Michigan State Legislature tried to pass a bill requiring concert promoters and venue operators to print parental warnings on tickets and advertisements for concerts and shows by performers whose recordings had content advisory labels.Promoters and venue operators prevented the passage of this bill,arguing that it would require them to make value judgments for which they were ill equipped.The promoters and operators engaged in:

Juan is a marketing professor researching consumer decision-making processes.Specifically,he is examining if including a picture in a print advertisement is more effective than not including a picture in influencing readers' attitude toward the advertisement and brand advertised.He is not researching any specific brand,but rather he is interested in testing Dual Coding theory that predicts that pictures will have a more positive impact on attitudes.Juan is conducting _____ research.