Question 1

Recession,inflation,and consumers' incomes are the _____ factors of greatest concern to most marketers.

Accepted Answer

A) economic 
B) socio-demographic 
C) political 
D) government 
E) consumption 
A) economic 
B) socio-demographic 
C) political 
D) government 
E) consumption

Question 2

Rovio Mobile,in its ongoing negotiations with Microsoft described in the case,was being courted by the software giant to sell Angry Birds to the users of its Windows Phone 7 platform.

Accepted Answer

A) True 
 B)False

Question 3

Because the Angry Birds app is sold through __________ you will probably never see it sold __________.

Accepted Answer

A) wholesale distributors/directly to consumers 
B) virtual distributors/in a box 
C) virtual distribution/in spinoff forms for non-phone platforms 
D) retail channels/as a standalone product 
E) app stores alone/Game Stopper and the like 
A) wholesale distributors/directly to consumers 
B) virtual distributors/in a box 
C) virtual distribution/in spinoff forms for non-phone platforms 
D) retail channels/as a standalone product 
E) app stores alone/Game Stopper and the like

Question 4

The study of people's vital statistics,such as age,race and ethnicity,and location,is called:

Accepted Answer

A) cultural sociology 
B) psychometrics 
C) ecology 
D) ethnography 
E) demography 
A) cultural sociology 
B) psychometrics 
C) ecology 
D) ethnography 
E) demography

Question 5

Riot Media is a media and toy company that capitalizes on the "gross-out" humor enjoyed by boys ages 8 through 12.In other words,it targets:

Accepted Answer

A) members of Generation X. 
B) a cohort generation. 
C) Tweens. 
D) baby boomers. 
E) the baby bridging generation. 
A) members of Generation X. 
B) a cohort generation. 
C) Tweens. 
D) baby boomers. 
E) the baby bridging generation.

Question 6

Hertz and Enterprise are developing their own car-sharing initiative because they perceive Zipcar as a potential competitor.

Accepted Answer

A) True 
 B)False

Question 7

The CAN-SPAM Act:

Accepted Answer

A) prohibits commercial e-mailers from using false addresses and presenting false or misleading information 
B) requires meat manufacturers to open their facilities to health inspection at least once per quarter 
C) requires verifiable parental consent before a Web site can collect information from children 
D) allows commercial e-mailers to charge consumers a fee to "opt out" of receiving further e-mail from the sender 
E) prohibits the online practice of "behavioral targeting" 
A) prohibits commercial e-mailers from using false addresses and presenting false or misleading information 
B) requires meat manufacturers to open their facilities to health inspection at least once per quarter 
C) requires verifiable parental consent before a Web site can collect information from children 
D) allows commercial e-mailers to charge consumers a fee to "opt out" of receiving further e-mail from the sender 
E) prohibits the online practice of "behavioral targeting"

Question 8

All of the following are factors in the external environment affecting marketing EXCEPT:

Accepted Answer

A) the marketing mix 
B) economic conditions 
C) technology 
D) political and legal factors 
E) the competition 
A) the marketing mix 
B) economic conditions 
C) technology 
D) political and legal factors 
E) the competition

Question 9

According to the text,the 45-year-old magazine,Essence Magazine,reaches _____of all black females aged 18 to 49.

Accepted Answer

A) 50 percent 
B) roughly one-quarter 
C) almost one-third 
D) one third 
E) over 75 percent 
A) 50 percent 
B) roughly one-quarter 
C) almost one-third 
D) one third 
E) over 75 percent

Question 10

The number of firms a company must face,the relative size of these firms,and the degree of interdependence within the industry are all part of its _____ environment.

Accepted Answer

A) demographic 
B) economic 
C) political 
D) competitive 
E) social 
A) demographic 
B) economic 
C) political 
D) competitive 
E) social

Question 11

The population shift in the United States from the northeast and Midwest toward the south and southwest has had a greater effect on marketing than has any other social change.

Accepted Answer

A) True 
 B)False

Question 12

In general,Hispanic Americans:

Accepted Answer

A) prefer to buy American products rather than brands found in their homelands,because they want to be "real Americans". 
B) are much older than the general U.S.population. 
C) tend to be very brand loyal. 
D) respond unfavorably to advertising targeted directly at them. 
E) are highly aware of most mainstream U.S.brands. 
A) prefer to buy American products rather than brands found in their homelands,because they want to be "real Americans". 
B) are much older than the general U.S.population. 
C) tend to be very brand loyal. 
D) respond unfavorably to advertising targeted directly at them. 
E) are highly aware of most mainstream U.S.brands.

Question 13

Champion Lyte is a sugar-free sports drink.In developing the product,its manufacturer thoroughly studied the legal restrictions on the drink's ingredients,packaging,manufacturing,and labeling and has abided by all such restrictions.In this way,the manufacturer of Champion Lyte drinks conducted its examination of all political and legal factors that might affect the product's marketing.

Accepted Answer

A) True 
 B)False

Question 14

The majority of Hispanic Americans are of _____ descent.

Accepted Answer

A) Mexican 
B) Puerto Rican 
C) Spanish 
D) South American 
E) Cuban 
A) Mexican 
B) Puerto Rican 
C) Spanish 
D) South American 
E) Cuban

Question 15

Christopher is a Gen Yer.If he fits the typical profile of his demographic,you could reasonably expect him to:

Accepted Answer

A) frown on interracial marriages. 
B) actively seek out "green" products. 
C) spend much more time with friends than with family. 
D) keep his opinions mostly to himself and do what authority figures tell him to do. 
E) All of the above are true. 
A) frown on interracial marriages. 
B) actively seek out "green" products. 
C) spend much more time with friends than with family. 
D) keep his opinions mostly to himself and do what authority figures tell him to do. 
E) All of the above are true.

Question 16

Which of the following channel functions applies in the download delivery of Angry Birds?

Accepted Answer

A) logistics 
B) facilitating 
C) promoting 
D) assorting 
E) all of the above 
A) logistics 
B) facilitating 
C) promoting 
D) assorting 
E) all of the above

Question 17

According to the Natural Marketing Institute,all of the following are likely consumer trends over the next ten years EXCEPT:

Accepted Answer

A) an increased focus on the acquisition of luxury items and "status symbols" 
B) taking greater steps toward proactive health care 
C) making "meaningful green" initiatives that affect environmental,social,and economic dimensions 
D) getting off the grid 
E) All of the above are likely trends 
A) an increased focus on the acquisition of luxury items and "status symbols" 
B) taking greater steps toward proactive health care 
C) making "meaningful green" initiatives that affect environmental,social,and economic dimensions 
D) getting off the grid 
E) All of the above are likely trends

Question 18

_____ is measured by comparing income to the relative cost of a set standard of goods and services in different geographic areas.

Accepted Answer

A) Gross individual profit 
B) Purchasing power 
C) Net profit 
D) Relative pricing 
E) Price escalation 
A) Gross individual profit 
B) Purchasing power 
C) Net profit 
D) Relative pricing 
E) Price escalation

Question 19

Merissa Champlain designs and sells clothes for young working women.Her marketing managers recently told her that she'll be in financial trouble unless she starts designing clothes suited to Gen Yers.Why is this?

Accepted Answer

A) Gen Yers are picky. 
B) Gen Yers are more multicultural. 
C) Baby boomers provide all of the disposable income for Gen Y members. 
D) Demographically,Gen Yers are an extremely large group of consumers. 
E) Gen Yers are easily swayed by traditional promotion media. 
A) Gen Yers are picky. 
B) Gen Yers are more multicultural. 
C) Baby boomers provide all of the disposable income for Gen Y members. 
D) Demographically,Gen Yers are an extremely large group of consumers. 
E) Gen Yers are easily swayed by traditional promotion media.

Question 20

The growth of dual-income families has resulted in:

Accepted Answer

A) burnout 
B) a sense of entitlement 
C) decreased discretionary income 
D) decreased GNP 
E) increased purchasing power 
A) burnout 
B) a sense of entitlement 
C) decreased discretionary income 
D) decreased GNP 
E) increased purchasing power

Exam 4: The Marketing Environment

Recession,inflation,and consumers' incomes are the _____ factors of greatest concern to most marketers.

Rovio Mobile,in its ongoing negotiations with Microsoft described in the case,was being courted by the software giant to sell Angry Birds to the users of its Windows Phone 7 platform.

Because the Angry Birds app is sold through __________ you will probably never see it sold __________.

The study of people's vital statistics,such as age,race and ethnicity,and location,is called:

Riot Media is a media and toy company that capitalizes on the "gross-out" humor enjoyed by boys ages 8 through 12.In other words,it targets:

Hertz and Enterprise are developing their own car-sharing initiative because they perceive Zipcar as a potential competitor.

The CAN-SPAM Act:

All of the following are factors in the external environment affecting marketing EXCEPT:

According to the text,the 45-year-old magazine,Essence Magazine,reaches _____of all black females aged 18 to 49.

The number of firms a company must face,the relative size of these firms,and the degree of interdependence within the industry are all part of its _____ environment.

The population shift in the United States from the northeast and Midwest toward the south and southwest has had a greater effect on marketing than has any other social change.

In general,Hispanic Americans:

The majority of Hispanic Americans are of _____ descent.

Christopher is a Gen Yer.If he fits the typical profile of his demographic,you could reasonably expect him to:

Which of the following channel functions applies in the download delivery of Angry Birds?

According to the Natural Marketing Institute,all of the following are likely consumer trends over the next ten years EXCEPT:

_____ is measured by comparing income to the relative cost of a set standard of goods and services in different geographic areas.

Merissa Champlain designs and sells clothes for young working women.Her marketing managers recently told her that she'll be in financial trouble unless she starts designing clothes suited to Gen Yers.Why is this?

The growth of dual-income families has resulted in:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management Crm

Social Media and Marketing

Filters

Because the Angry Birds app is sold through you will probably never see it sold .