Exam 4: The Marketing Environment

The _____ is the federal government agency charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous food and drug products of a specific type.

List and describe the four basic values that have strongly influenced American attitudes and lifestyles.

The two types of research are:

Abetta,Royal King,Kincade,EquiRoyal,and Amadeus are all manufacturers and marketers of Western-style saddles for horses.Thus,the manufacturers are _____ factors in each other's external environments.

What is a component lifestyle? Describe how a college student follows a component lifestyle.Use specific examples.

China's new 5 percent tax on disposable wooden chopsticks,reflecting concerns about deforestation,has been praised by environmentalists.The move is hitting hard at the Japanese,who consume 25 billion sets of wooden chopsticks annually.Almost all of the chopsticks used in Japan come from China.The requirement for Chinese manufacturers of wooden chopsticks to pay the 5 percent tax is a _____ factor in their external environment.

Shark fin soup is a favorite Thai food.When a San Francisco-based organization claimed that the leading producer's soup contained mercury poison,its sales plummeted.The popularity of this soup in Thailand represents a(n)_____ factor,while Thailand's lax enforcement of environmental protection and consumer protection regulations are a(n)_____ factor.

Why are CUTCO sales people not small-scale franchisees?

CUTCO is the channel member with channel control and power over the student sales force.

Which demographic category represents the lowest percentage of the U.S.population,but has the highest average family income?

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients.Tumlin wants to pamper pets just like a spa pampers its owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined that the West side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The group of consumers identified by the researcher as most likely to avail themselves of the services offered by Tumlin's grooming salon is called a:

CUTCO's college student sales force performs the role of channel members.

The publisher of Ebony magazine has forged an alliance with Dan River,Inc.to create luxury bed and bath products for the newly developed Ebony Home brand.Ebony Home will use the publisher's long history and expertise to market to the African American market.The African American market is the _____ for the Ebony Home brand.

Which of the following is NOT a demographic characteristic of a population?

Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.

Which of the following is the most difficult for marketing managers to forecast,influence,or integrate into marketing plans?

In the retailing mix,which of the following only applies to CUTCO's success?

Which type of research attempts to develop new or improved products?

One component of the external environment marketing managers must understand and react to is the economic environment.Briefly describe the three economic areas of greatest concern to U.S.marketers and the marketing implications of trends in these three areas.

Consumers' concern for health issues affects the way food is marketed.For example,marketers must now list the number of grams of transfat on a product's nutrition label because it has recently come to light that this type of fat is harmful.Consumers' concern for health issues is a(n)_____ factor.