Exam 4: The Marketing Environment

What Microsoft "jumped the gun" on in making it possible for users of its Windows Phone 7 to play Angry Birds can best be described as __________.

Vector Marketing is a(n)__________.

None of the classic marketing discrepancies apply to the marketing channels for a downloadable product such as Angry Birds?

One of the fastest growing tween markets is:

The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce competition.

Zimmer-Centerpulse is the world's largest producer of replacement hips and knees for orthopedic surgery.They are particularly interested in marketing in the southwestern United States,where a large aging population lives.Which external environmental element most directly explains its continued growth?

Martina has begun a small garden in her backyard.She has also installed a water purification in her home,as well as a means to collect and store rainwater for future use in her garden.Martina's actions best represent which "core American value"?

Which of the following statements about American teenagers is correct?

The Hispanic population is driving minority growth in the United States.

The group of people in the United States who were born between 1946 and 1964 are known as:

An economic recession increases demand for products and services.

In a strict sense,only CUTCO enjoys an economy of scale,not its direct sellers.

Which of the following nonstore outlets would best describe Microsoft's mode of selling Angry Birds?

Marketers need a thorough understanding of the laws established by the federal government,state governments,and regulatory agencies.

_____ factors are environmental factors that include our attitudes,values,and lifestyles.

A cold medicine manufacturer offers a promotion allowance to retailers for setting up displays featuring its products.Retailers are also offered promotional allowances on purchases of the products.Which legislation requires the manufacturer to make these promotion allowances available to all retailers on a proportionately equal basis?

E-cigarettes Smoking inflames nonsmokers and claims the lives of more than 400,000 smokers each year,so the electronic cigarette is a welcomed alternative.Electronic cigarettes,called e-cigarettes,are battery-powered devices that emit a vapor from nicotine,flavorings,and other chemicals.It looks like a cigarette and allows smokers to inhale the nicotine vapor in places where smoking is not allowed.The product has been touted as a means to quit smoking as well.However,critics,especially the Food and Drug Administration (FDA),claim that "vaping" poses risks.In fact,the FDA claims its tests revealed a toxic chemical that is found in antifreeze as well as other carcinogens.The FDA blocked a shipment of the product from China and banned the sale of this product in the United States.In addition to the safety issue,the FDA is concerned that children might be attracted to this product because it comes in flavors other than traditional menthol,such as bubble gum,chocolate,and strawberry.The FDA wants this product to go through the same rigorous testing that drugs must go through before being marketed.However,the FDA's authority over this product is questioned.While Congress has recently given the FDA authority over tobacco products,this is not a tobacco product and the Electronic Cigarette Association is fighting the ban. -Refer to E-cigarettes.E-cigarette manufacturers claim they are not trying to sell this product to children.Rather,they are offering an alternative to combustible tobacco for committed smokers.These smokers comprise the manufacturers':

The _____ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients.Tumlin wants to pamper pets just like a spa pampers its owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined that the West side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.Tumlin is developing a strategic marketing plan to cover the first five years of the salon's business.She must be sure to consider which of the following uncontrollable factors in her plan?

The practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single,traditional lifestyle is known as aggregate lifestyles.